Brandlight and Wellows are both AI Search Visibility Platforms, but they answer different questions.
Brandlight is built for Fortune 500 enterprises that need governance, breadth (11 engines), and white-glove support. You have to book a demo to even see the price.
Wellows is an AI Search Visibility Platform built for growth-stage marketing teams and agencies that need the full loop in one tool — visibility tracking, sentiment analysis, monitoring, content optimization, AI writing, and verified-email outreach. Pricing is published openly between $37 and $497 per domain per month.
Both platforms cover brand visibility, sentiment, source analysis, and competitor tracking. They differ on three things: methodology (mention-based vs citation-based), segment (enterprise vs growth-stage), and buying motion (demo-gated vs self-serve).
For most marketing and SEO teams reading this, the segment match decides about 70% of the answer before any feature comparison.
The two platforms aren’t actually competing for the same buyer
Brandlight calls itself, on its homepage, the “AI Visibility Platform for Enterprise Brands” and lists clients like LG, Volkswagen, Estée Lauder, Caesars, Aetna, Kimberly-Clark, and Humana. The platform is SOC 2 Type II compliant, multi-region, multi-lingual, and gated behind a “Get a demo” button.
Wellows is in a different segment. Pricing is four tiers, from $37/month for Lite up to $497/month for Pro per domain. Self-serve sign-up, 7-day free trial on every plan, no demo required. The target user is “growth-stage marketing teams and agencies,” per Wellows’ own positioning, which sits squarely below the segment Brandlight is hunting in.
This matters because most of the people Googling “Brandlight vs Wellows” are not Fortune 500 CMOs. They are SEO managers, agency leads, content directors, and growth-stage founders comparing AI visibility tools to figure out which one fits their actual budget and team. The first honest move I can make in this post is to say: match the segment to the tool, not the brand recognition.
What each platform actually is
Brandlight is an enterprise AI visibility platform that tracks how your brand appears across 11 AI engines (per their marketing claim, including ChatGPT, Gemini, Claude, Perplexity, Copilot, AI Overviews and others). The platform organizes around six modules: Visibility & Insights, Technical Health, Content, Agentic Commerce, Partnerships, and a new AI Ads product, with Attribution listed as “coming soon.”
Methodology, per their public FAQ: “We ask major AI engines thousands of questions from different viewpoints. Then we study their answers to find out how they mention your brand, whether they sound positive or negative, and what sources they’re using.” Scoring is mention-based with sentiment analysis, source impact, mention frequency, and a direct bias score.
| Brand | Brandlight |
| Category | AI Visibility Platform (Enterprise) |
| Primary Use Case | Tracking, scoring, and improving how Fortune 500 brands appear across AI search engines |
| Target Segment | Enterprise and multi-brand Fortune 500 organizations |
| AI Engines Covered | 11 (ChatGPT, Gemini, Claude, Perplexity, Copilot, AI Overviews, Grok, Meta AI, DeepSeek, Mistral, and others) |
| Scoring Methodology | Mention-based with sentiment analysis, source impact, mention frequency, and bias score |
| Core Modules | Visibility & Insights, Technical Health, Content, Agentic Commerce, Partnerships, AI Ads (Attribution coming soon) |
| Compliance | SOC 2 Type II, multi-region, multi-lingual, SSO, RBAC |
| Pricing Model | Demo-gated; no published pricing; third-party estimates $199–$15,000+/month |
| Notable Clients | LG, Volkswagen, Estée Lauder, Caesars, Aetna, Kimberly-Clark, Humana, Microchip |
| Funding | $30M Series A (late 2025) |
| Website | brandlight.ai |
Wellows is an AI visibility platform built around closing the loop in a single product: see the gap, fix it, prove the impact. The product is organized around seven modules: Overview Dashboard, Quick Wins, Outreach, Content (including KIVA AI Writing Agent and Content Optimization), Tracked Prompts, Performance History, and Monitor.
Coverage runs across five engines on the Starter and Pro plans (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode). Scoring is citation-based — both explicit citations (linked mentions) and implicit citations (third-party pages AI uses as sources but where your brand is absent) count as first-class metrics.
| Brand | Wellows |
| Category | AI Visibility Platform (Growth-Stage) |
| Primary Use Case | Track citation gaps, optimize existing pages, generate new content, and execute outreach in one loop |
| Target Segment | Growth-stage SaaS, e-commerce brands, and digital agencies |
| AI Engines Covered | 5 (ChatGPT, Google AI Overviews, Gemini, Perplexity, Google AI Mode) |
| Scoring Methodology | Citation-based — explicit and implicit citations tracked as first-class metrics, with mentions and sentiment overlay |
| Core Modules | Overview Dashboard, Quick Wins, Outreach, Content (KIVA + Optimization), Tracked Prompts, Performance History, Monitor |
| Compliance | Not currently SOC 2 Type II disclosed |
| Pricing Model | Self-serve; pricing from $37 to $497 per domain per month; 7-day free trial on every plan |
| Notable Differentiator | Site-wide cannibalization scan before any content recommendation; verified-email outreach with templates |
| Website | wellows.com |
That’s the surface. The methodology underneath — and how each platform handles brand visibility, sentiment, monitoring, content, outreach, and technical health — is where the real differences live.
Brand visibility tracking and share of voice
This is the core capability on both platforms — the reason most teams buy an AI visibility tool in the first place. Both Brandlight and Wellows answer the same question: how often, and how, does my brand show up in AI answers compared to my competitors?
Brandlight’s approach. The Visibility & Insights module is built around a share-of-voice view across 11 engines. For each tracked prompt, Brandlight runs the query, captures the AI response, and measures whether your brand was mentioned, how prominently, and how that compares to named competitors.
The dashboard reports include frequency, position within the answer, and category share of voice. Brandlight markets this as “a complete view of your brand’s presence across all major AI engines, in every market you operate in.” The 11-engine spread is a real differentiator if your category has meaningful traffic from Claude, Copilot, Grok, Meta AI, or DeepSeek.
Brandlight Dashboard
Wellows’ approach. The Overview Dashboard and Tracked Prompts modules cover the same job — share of voice, brand mention rate, competitor benchmarking — across 5 engines. The depth is similar: per-prompt visibility, per-engine breakdown, head-to-head with named competitors.
The difference isn’t what is measured but how the score is built. Wellows weights citation presence (the URLs AI is actually pulling from) alongside mentions, so the dashboard tells you not just “you appeared in 23% of answers” but “here are the source pages AI is citing, and which of them include or exclude you.”
For most US/EU AI search traffic today, the five engines Wellows covers account for most practical visibility. If your category has meaningful AI traffic from the long-tail engines, Brandlight’s broader coverage is a genuine advantage.
Wellows Dashboard
Sentiment analysis and source impact
Both platforms ship sentiment scoring — but the framing is different.
Brandlight leads with sentiment as a first-class metric. For every mention, the platform tags the surrounding context as positive, neutral, or negative, then rolls that up into a brand sentiment score per engine, per region, per language.
The Visibility & Insights module also reports a bias score — Brandlight’s measure of how the AI is framing your brand relative to competitors — and a source impact dimension that scores which publishers are driving your sentiment in either direction.
Wellows also tracks brand sentiment, listed on every published plan including Lite at $37. The sentiment view sits alongside the citation map, so when you see a negative-leaning answer, you can immediately see which source pages are driving it — and route those into the Outreach module to fix.
The Wellows framing is execution-first: sentiment as a diagnostic for which sources to influence next. Brandlight’s framing is reporting-first: sentiment as a strategic dashboard for executive review. Both are defensible. Which one fits depends on whether your buying signal is “we need a dashboard for the board” or “we need a workflow for the team.”
Monitoring, alerts, and historical data
This is the section where I expected the two platforms to be roughly equivalent and they mostly are — with one transparency difference worth flagging.
Brandlight’s Monitor capability runs continuous tracking across all 11 engines, with alerting on material changes — a competitor surfacing for a prompt you previously owned, a sudden sentiment swing, a new source emerging in your category. Historical depth is available but varies by plan tier; Brandlight does not publish how far back the data goes on each tier.
Wellows’ Monitor module runs daily checks across the five covered engines and flags changes in visibility, citation share, sentiment, and source mix. Every plan ships “all-time historical data” as a published feature — Lite, Essential, Starter, and Pro all include the full history, not a 30-day or 90-day rolling window.
The Performance History view supports date-to-date comparison (week-over-week, month-over-month, custom range), so you can show your team or your client exactly when a change happened and what moved with it.
For most growth-stage teams, the “all-time history on every plan” guarantee is a meaningful signal — it means you don’t lose the data when you need it most (a quarterly review, a renewal conversation, a post-mortem on a competitor’s move).
Methodology — mention-based vs citation-based
Most AI visibility platforms — Brandlight, Profound, Peec, Otterly, Scrunch, and most newer entrants — use some variant of mention-based scoring. The math is: brand mentions ÷ total category mentions × 100, sometimes with sentiment weighting. It’s a clean, intuitive number. It also has a problem.
A mention in an AI response is a lagging signal. The LLM decided to name you after it ingested its sources. If you don’t show up in the citation layer — the URLs, threads, docs, and pages AI pulls from — you have no lever to pull. You can’t directly move mentions. You can only wait, retrain-by-retrain, and hope.
Citations are different. Citations are URLs. They have a domain, a page, an author, a structure. If a competitor is being cited for a prompt you should be winning, you can go fix the citation layer this week: publish the page, earn the link, seed the forum thread, update the schema. Citations are the only AI visibility signal your team can directly move.
Wellows’ position is that mentions matter — they show up in the dashboard, and you can see them — but the scoring weight goes to citations because citations are what your team can change. Brandlight’s public methodology, per their FAQ, leads with mention frequency, sentiment, and source impact. Both approaches are defensible. The practical difference is what you’re left with after the dashboard closes.
The one-liner I’d hand a team trying to decide: Mentions tell you what AI said yesterday. Citations tell you what to fix today. Both numbers are real. Only one has a workflow attached to it.
Content optimization and AI writing
Both Brandlight and Wellows have a Content module. Both will help you produce or improve content. But the mechanics underneath are genuinely different.
Brandlight’s Content product, per the official product page, has three core capabilities: “Analyze every piece of content you own for structure, tone and metadata, and evaluate every single piece of content for optimization”, “Guide your content teams with clear suggestions on content topics, giving them a clear direction on where to focus their efforts based on impact to visibility”, and “Analyze every piece of content your competitors have, what works for them, and how to outrank them.”
That’s a real capability. Structure, tone, and metadata analysis is useful, and the competitor content analysis is solid for strategic planning at the enterprise level.
Wellows’ Content module has two pieces: a workflow to optimize content for AI Overviews and the other tracked engines on pages you already own, and KIVA AI Writing Agent for net-new pages. The mechanic that’s most differentiated is on the optimization side — Wellows runs a site-wide cannibalization scan before recommending any edit.
then
What most AI visibility tools do
➡️ You hand the tool a URL you want to optimize
➡️ You hand it the prompts or keywords you want to rank for
➡️ The tool returns a content brief
➡️ You publish or update, hoping you don’t already have a competing page
now
What Wellows Content Optimization does
➡️ You finalize the prompts. That’s it — no URLs, no keyword upload.
➡️ Wellows scans your entire domain to find existing relevant pages
➡️ An intent and relevance scoring layer picks the single best candidate
➡️ Wellows scrapes 20 to 50 URLs LLMs are currently citing for the prompt
➡️ You get line-level edits, section by section, plus internal linking
From the official Content Optimization page on wellows.com: “Wellows scans your domain, scores every relevant page by intent and depth, and selects the single best candidate to optimize. No duplicated efforts. No competing pages. No cannibalized authority.”
Why this matters in practice
If you’ve ever had two pages on your own site fight each other for the same query — and most teams that have run a content program for more than a year have — you know what cannibalization costs. The fix once it happens is painful: consolidate, redirect, re-earn the authority. The fix before it happens is a site-wide check before you publish or update anything. That check is what Wellows runs by default.
On AI writing, Wellows ships KIVA — a writing agent with GSC integration (“Hidden Gems” suggestions), a 7-step brief flow, and roughly 20 minutes from keyword to publish-ready draft. Brandlight’s content module surfaces direction and competitor analysis but does not detail a comparable end-to-end generation workflow in its public documentation.
Outreach and partnerships
This is one of the cleanest execution gaps between the two platforms.
Brandlight’s Partnerships module identifies influential publishers driving AI citations in your category — the sites, threads, and authors whose pages LLMs are pulling from. The marketing copy describes it as “finding the partnerships that move AI mentions.”
What Brandlight surfaces: who matters. What the public documentation does not describe: a verified-contact layer or a ready-to-send template flow.
Wellows’ Outreach module ships the execution layer. For every citation opportunity flagged by the dashboard, you get:
- Verified email contacts with confidence scoring
- Role tags (editor, contributor, content lead, etc.)
- Pre-written outreach templates sized for the source type
- Reddit thread, YouTube video, Medium article, and other social-source opportunities surfaced alongside publisher domains
Every published plan includes unlimited verified outreach emails. The framing is: Brandlight tells you who to target; Wellows hands you the email to send.
For an enterprise with an internal PR team and existing publisher relationships, Brandlight’s “who matters” signal is enough. For a growth-stage team without a dedicated outreach function, the verified-contact-plus-template flow is the difference between “we identified the gap” and “we closed it this week.”
Technical health and AI crawler coverage
This is a column where Brandlight wins cleanly, and I want to be specific about it.
Brandlight’s Technical Health module covers AI crawler visibility at the infrastructure level: discoverability scoring, crawl frequency analysis, blocked-agent detection, and server log analysis. If GPTBot, ClaudeBot, or PerplexityBot is being blocked or rate-limited by your infrastructure, Brandlight surfaces it. If your discoverability score is degraded because of robots.txt rules, sitemap gaps, or rendering issues, Brandlight reports it.
For an enterprise with a complex tech stack — CDNs, edge caching, multiple domains, region-specific deployments — this is not a nice-to-have. AI crawler access is the upstream condition for everything else in this category, and Brandlight is structurally built to monitor it.
Wellows does not currently ship a comparable Technical Health module. The platform assumes your site is reachable by AI crawlers and focuses the workflow downstream of that. If AI crawler infrastructure monitoring is a hard requirement for you, this is a clear Brandlight column.
Enterprise governance and multi-brand controls
The other column where Brandlight wins by a wide margin.
Brandlight ships:
- SOC 2 Type II compliance
- SSO and RBAC for team access
- Multi-region, multi-lingual support
- An Enterprise HQ View for cross-brand, cross-region command-center reporting
- White-glove enablement with a dedicated AI strategist
For Fortune 500 procurement, none of that is optional. The absence of SOC 2 alone kills tools at the security review stage. Brandlight is built to clear those gates.
Wellows does not currently disclose SOC 2 Type II, SSO, or RBAC in its public documentation. The multi-brand setup is per-project with a domain switcher, which works well for agencies managing several clients and for growth-stage teams with two or three brands — but it is not built for global enterprise governance.
If your procurement process requires enterprise compliance documentation, this is a structural fit problem for Wellows. Match the segment to the tool.
Feature-by-feature, where each one wins
The honest scorecard. I’m not going to fudge this — Brandlight has real strengths in some columns and Wellows has them in others.
| Dimension | Wellows | Brandlight | Who wins, honestly |
|---|---|---|---|
| AI engine coverage | 5 engines (ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode) | 11 engines per their marketing (adds Claude, Copilot, Grok, Meta AI, DeepSeek, Mistral) | Brandlight on raw breadth. Wellows covers the engines that drive most US/EU AI search traffic today. |
| Brand visibility & share of voice | Per-prompt, per-engine, with citation overlay | Per-prompt, per-engine, multi-region/multi-language | Tie on core capability. Brandlight wins on global scale, Wellows on the citation layer underneath. |
| Sentiment analysis | Brand sentiment on every plan; routed into outreach workflow | Sentiment + bias score + source impact per engine and region | Brandlight on depth and dimensionality. Wellows on tying sentiment to a fix. |
| Monitoring & alerts | Daily checks; all-time historical data on every plan | Continuous monitoring across 11 engines; depth varies by plan | Wellows on transparency. Brandlight on breadth of coverage. |
| Scoring methodology | Citation-based (explicit + implicit) | Mention-based with sentiment and source impact | Wellows if you want a metric you can directly move. Brandlight if you want classic share-of-voice with sentiment overlays. |
| Content Optimization | Site-wide cannibalization scan, line-level gap analysis from 20–50 cited URLs per prompt | Structure/tone/metadata analysis; topic recommendations | Wellows — the cannibalization mechanic is genuinely differentiated. |
| AI content generation | KIVA agent with GSC integration, 7-step brief flow | Content direction and topic suggestions; generation workflow not detailed publicly | Wellows on documented end-to-end content production. |
| Outreach module | Verified emails, confidence scoring, ready-to-send templates | Partnerships Builder identifies publishers; no verified-contact flow disclosed | Wellows on execution. |
| Technical Health / crawler coverage | Not currently a core module | Discoverability, crawl frequency, blocked agents, server log analysis | Brandlight. |
| Enterprise governance | Not SOC 2 Type II disclosed; no SSO/RBAC publicly disclosed | SOC 2 Type II, multi-region, multi-lingual, RBAC, white-glove support | Brandlight by a wide margin. |
| Multi-brand portfolio | Per-project setup, multi-domain support in account | Enterprise HQ View: cross-brand, cross-region command center | Brandlight for true Fortune-500-scale portfolios. |
| Self-serve trial | 7-day free trial on every plan | Demo only; no published trial | Wellows. |
| Pricing transparency | Full pricing published; $37–$497/mo | No published pricing; third-party estimates $199–$15,000+/mo | Wellows by default. |
| Named Fortune 500 clients | Not the segment | LG, Volkswagen, Estée Lauder, Aetna, Caesars, Humana, Kimberly-Clark, Microchip | Brandlight. |
The pattern is straightforward. Brandlight wins on enterprise scale, breadth, governance, and technical infrastructure. Wellows wins on the execution stack — the workflow that turns insight into shipped work — and on pricing transparency. Whether that pattern matters to you depends entirely on which buyer you are.
Pricing — published versus opaque
This is where the difference is starkest. Wellows publishes its pricing in full — four tiers, per domain per month, on wellows.com/pricing. Brandlight does not publish pricing — the /pricing URL on brandlight.ai returns a 404, and every CTA points to “Get a demo.” The figures below for Brandlight are third-party estimates only, drawn from Brandlight’s own subdomain, AEOTools.space, and CheckThat.ai.
| Dimension | Wellows (published) | Brandlight (third-party estimates) |
|---|---|---|
| Pricing transparency | Full pricing on public page; verified May 2026 | No public pricing page; /pricing returns 404 |
| Entry tier | Lite — $37/domain/mo (1 engine: ChatGPT, 40 prompts, 2 content generations/mo) | ~$199/month (per Brandlight subdomain reference) |
| Mid tier | Essential — $97/domain/mo (2 engines, 100 prompts, 5 content generations/mo) | Activation tier ~$750/month (per third-party sources) |
| Standard tier | Starter — $297/domain/mo (5 engines, 400 prompts, 15 content generations/mo) | Not separately disclosed |
| Top tier | Pro — $497/domain/mo (5 engines, 1,000 prompts, 70 content generations/mo, 5 strategic monthly calls) | Enterprise tier $4,000–$15,000+/month (per AEOTools.space, CheckThat.ai) |
| Free trial | 7-day free trial on every plan, self-serve sign-up | No published trial; demo required |
| Included on all plans | Content Optimization (beta), GSC integration, unlimited explicit + implicit citation tracking, unlimited verified outreach emails, daily monitoring, all-time historical data, brand sentiment analysis | Not publicly itemized by tier; varies by custom contract |
| Buying motion | Self-serve checkout | Demo-gated, custom sales conversation |
None of the Brandlight figures are confirmed by Brandlight. If you’re evaluating Brandlight, expect a custom sales conversation rather than a public price list.
Who each platform is genuinely better for
I want to be specific here because vague “it depends” answers don’t help anyone. Read across the rows — the dimensions that decide the pick are the same for both buyers; the answers are what differ.
| Dimension | Pick Brandlight if… | Pick Wellows if… |
|---|---|---|
| Buyer profile | You run marketing for a Fortune 500, a multi-brand consumer business, or a global enterprise with regional sub-brands. | You’re a marketing manager, head of growth, SEO lead, or content director at a growth-stage SaaS company, e-commerce brand, or digital agency. |
| Procurement & compliance | Your procurement team requires SOC 2 Type II, SSO, and a custom MSA. None of that is optional — its absence kills a tool at the security review stage. | You don’t have an enterprise procurement cycle. You want to evaluate the tool yourself, on your own data, before bringing it to your team — the 7-day trial on every plan is built for this. |
| AI engine coverage needed | You need to cover Claude, Copilot, Grok, Meta AI, and DeepSeek alongside ChatGPT and Gemini. | The five engines that drive most US/EU AI search traffic — ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode — cover your category. |
| Infrastructure & technical health | AI bot crawl monitoring at the infrastructure level (server log analysis, blocked agents, discoverability scoring) is a hard requirement. | You’d rather invest in the execution layer downstream of crawler access — the site-wide cannibalization scan protects content you’ve already published from competing with itself. |
| Workflow & support model | You need white-glove enablement and an in-house AI strategist working alongside your team. | You want the execution stack in one product. Track the citation gap, optimize or write the page with KIVA, send the outreach email to the verified contact — all in the same surface. |
| Budget | Your annual budget for AI visibility tooling starts at five figures and goes up from there. | You’re spending up to $500/month per domain and want to know the price before you book a sales call. |
| Portfolio shape | You manage a multi-brand, cross-region portfolio that needs an Enterprise HQ View and global governance. | You’re an agency managing AEO for multiple clients and need per-project setup, an audit log, and a multi-brand switcher without an enterprise contract. |
If most of the left column applies to you, the rest of this post isn’t your decision. Brandlight is a serious, well-funded ($30M Series A), enterprise-credentialed platform with named industry endorsers including David Edelman (Senior HBS Fellow, former Fortune 50 CMO), Sarah Fay (former Aegis CEO), and Tony Weisman (former CMO of Dunkin’).
The G2 reviews — 4.7/5 across the visible review base — are real, and the testimonials from CMOs at The Hartford and similar enterprises hold up.
If most of the right column applies, Wellows is structured for your buying process — and you can be inside the dashboard, on your own domain, within an hour.
What to verify before committing
If I were sitting on a buying committee for either tool, here’s the actual list I’d run. Use it as a checklist for your demo or trial.
Pull 10–20 prompts your category actually gets. Run them through ChatGPT, Perplexity, and AI Overviews yourself. Note which URLs are cited. Then check whether the platform you’re testing returns the same source list. If the citation surface doesn’t match what you see in the wild, the rest of the scoring is theoretical.
Pick a prompt where you already rank or get cited. Run it through the tool. Does the platform recognize your existing page and offer to optimize it? Or does it propose creating a duplicate? This is the cannibalization test, and it separates platforms quickly.
Both mention-based and citation-based scoring are defensible. What’s not defensible is a vague “we measure visibility” answer. Get the math in writing. Ask whether implicit citations (third-party source pages without a direct link to you) count, and how.
The 11-engines-vs-5-engines comparison is real but partly noise. ChatGPT, Google AI Overviews, Gemini, and Perplexity drive the vast majority of AI search traffic in most categories today. Confirm whether the long-tail engines (Grok, DeepSeek, Meta AI, Mistral) are actually used by your audience before paying for them.
For Brandlight, the third-party pricing range spans $199 to $15,000+ per month. That’s not a price band — that’s a vacuum. Get a written quote for your specific use case before you can fairly compare it to Wellows’ published $97 or $297 tier.
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- Wellows vs Promptwatch: Wellows vs Promptwatch: Which AI Visibility Platform Actually Grows Your Citations?
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FAQs
Wellows is structured for SMB and solo marketers. The Lite plan at $37/domain/month with self-serve sign-up is built for that segment. Brandlight is positioned for enterprise and Fortune 500 buyers with no publicly disclosed pricing. Solo marketers and SMBs typically won’t be the ideal Brandlight customer.
Both platforms ship sentiment analysis as a core capability. Brandlight reports sentiment per engine, per region, per language, with an added bias score and source impact dimension — built for enterprise dashboard review. Wellows ships brand sentiment on every plan and routes it directly into the outreach workflow, so you can see which source pages are driving negative framing and act on them.
It means that before recommending any content update, Wellows scans your entire domain for pages already covering the prompt’s topic. If multiple candidate pages exist, an intent and relevance scoring layer picks the single strongest page to optimize. If no suitable page exists, the opportunity is routed to Content Creation instead of forcing an optimization that would compete with content you already have.
No. As of May 2026, Brandlight does not publish a public pricing page on brandlight.ai. The
/pricing URL returns a 404. Every CTA on the site points to “Get a demo.” Third-party estimates from AEOTools.space, CheckThat.ai, and other directories suggest entry pricing around $199/month and enterprise tiers ranging from $750 up to $15,000+/month, but none of those figures are confirmed by Brandlight.Wellows tracks ChatGPT, Google AI Overviews, Gemini, Perplexity, and Google AI Mode (5 engines on the Starter and Pro plans). Brandlight markets coverage across 11 AI engines, including the five above plus Claude, Microsoft Copilot, Grok, Meta AI, DeepSeek, and Mistral. For most US/EU AI search traffic today, the five engines Wellows covers represent the majority of practical visibility.
An explicit citation is when an AI engine directly references your brand or links to your page in its answer. An implicit citation is when the AI uses a third-party source page that covers your topic and mentions your competitor — your brand could have been in that source page but isn’t. Wellows tracks both as first-class metrics. Most other AI visibility platforms only count explicit citations or mentions, missing the implicit layer entirely.
Both platforms run continuous monitoring with alerting on material changes. Brandlight monitors across 11 engines; historical depth varies by plan and is not publicly disclosed. Wellows runs daily checks across 5 engines and ships all-time historical data on every published tier — Lite, Essential, Starter, and Pro — with date-to-date comparison in the Performance History view.
Yes. Every Wellows plan — Lite, Essential, Starter, and Pro — includes a 7-day free trial with self-serve sign-up. No demo, no sales call required. The trial gives you access to the dashboard, tracked prompts, content opportunities, outreach module, and Content Optimization (beta) on your own domain.
Wellows does not currently disclose SOC 2 Type II compliance, SSO, or RBAC in its public documentation. If your procurement process requires those, Brandlight (which is SOC 2 Type II compliant per their homepage) is the structural fit. For growth-stage teams and agencies without those procurement requirements, Wellows’ execution stack is typically the better choice.
Wellows ships verified email contacts with confidence scoring, role tags, and pre-written outreach templates for every opportunity — across publisher domains, Reddit threads, YouTube videos, Medium articles, and other social sources. Brandlight’s Partnerships module identifies influential publishers driving AI citations, but the public documentation does not describe a verified-contact or ready-to-send-template flow comparable to Wellows.
