| Done | Check | What to verify | Notes / owner / evidence |
|---|---|---|---|
| 1. Target intent | Choose the main buyer question and a suitable page format. | ____________________ ____________________ | |
| 2. Title | Write a specific title that describes the page. | ____________________ ____________________ | |
| 3. H1 | Use one clear main heading aligned with the topic. | ____________________ ____________________ | |
| 4. Description | Summarize the value of the page accurately. | ____________________ ____________________ | |
| 5. URL | Use a stable descriptive URL; plan redirects before changing it. | ____________________ ____________________ | |
| 6. Language | Use relevant terms naturally and define unfamiliar entities. | ____________________ ____________________ | |
| 7. Quality | Answer the question with evidence, examples and useful limits. | ____________________ ____________________ | |
| 8. Headings | Organize related subquestions in a logical hierarchy. | ____________________ ____________________ | |
| 9. Internal links | Link to relevant context and the next useful action. | ____________________ ____________________ | |
| 10. Media | Use helpful images with alt text, dimensions and readable captions. | ____________________ ____________________ | |
| 11. Structured data | Use eligible markup matching what readers can see. | ____________________ ____________________ | |
| 12. Access | Check indexability, canonicalization and crawl access. | ____________________ ____________________ | |
| 13. Performance | Review Core Web Vitals and fix template bottlenecks. | ____________________ ____________________ | |
| 14. Mobile | Test readability, navigation, forms and tap targets on a phone. | ____________________ ____________________ |