| Done | Check | What to verify | Notes / owner / evidence |
|---|---|---|---|
| Crawl and index | Check HTTP status, robots.txt, noindex and the selected canonical for priority URLs. | ____________________ ____________________ | |
| Sitemaps | Include canonical indexable URLs; remove redirects and errors. | ____________________ ____________________ | |
| Architecture | Find orphan pages, deep click paths and broken contextual links. | ____________________ ____________________ | |
| Mobile | Test navigation, forms and main content on a phone. | ____________________ ____________________ | |
| Performance | Review field Core Web Vitals and diagnose slow templates. | ____________________ ____________________ | |
| JavaScript | Confirm important content and links appear in rendered HTML. | ____________________ ____________________ | |
| Metadata | Give each priority page an accurate title, H1 and description. | ____________________ ____________________ | |
| Content | Match search intent; remove stale claims and consolidate competing pages. | ____________________ ____________________ | |
| Structured data | Validate supported markup against visible page content. | ____________________ ____________________ | |
| Trust | Check authorship, sources, ownership and contact information. | ____________________ ____________________ | |
| Backlinks | Review relevant referring domains and suspicious patterns with evidence. | ____________________ ____________________ | |
| Measurement | Record Search Console and analytics baselines. | ____________________ ____________________ | |
| AI search | Track brand mentions and cited URLs separately across a fixed prompt set. | ____________________ ____________________ | |
| Delivery | Assign each issue an owner, priority, due date and verification evidence. | ____________________ ____________________ |