| Done | Check | What to verify | Notes / owner / evidence |
|---|---|---|---|
| Response | The canonical page returns HTTP 200 and useful HTML. | ____________________ ____________________ | |
| Crawler access | Check robots.txt and firewall behavior for the crawler you intend to allow. | ____________________ ____________________ | |
| Indexability | Remove accidental noindex directives from intended search landing pages. | ____________________ ____________________ | |
| Canonical | Confirm the declared and selected canonical represent the intended page. | ____________________ ____________________ | |
| Rendering | Verify the answer and navigation are readable in rendered HTML. | ____________________ ____________________ | |
| Discovery | Link the page from relevant indexable pages and a clean sitemap. | ____________________ ____________________ | |
| Redirects | Resolve loops, chains and obsolete internal destinations. | ____________________ ____________________ | |
| Content structure | Put the direct answer under a descriptive heading; retain supporting evidence. | ____________________ ____________________ | |
| Entity clarity | State the organization, product, author and intended reader consistently. | ____________________ ____________________ | |
| Sources | Check that claims link to working primary sources. | ____________________ ____________________ | |
| Schema | Validate eligible structured data against visible content. | ____________________ ____________________ | |
| Media | Use descriptive alt text and explicit image dimensions. | ____________________ ____________________ | |
| Performance | Check mobile usability and field Core Web Vitals. | ____________________ ____________________ | |
| Measurement | Log the exact prompt, engine, date, cited URL and brand mention. | ____________________ ____________________ | |
| Recheck | Rerun the same checks after publishing; record evidence and the owner. | ____________________ ____________________ |