Wellows Operating Manual

Wellows is an AI visibility platform. It asks the AI answer engines the questions your buyers ask, records which sources each answer cites, and shows how often your brand is cited compared with your competitors. It then points you to the content to create, the pages to improve and the third-party sites to approach so your brand is cited more often.

Wellows tracks five AI engines: ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini. All five are included on every plan. Wellows does not track Claude, Microsoft Copilot, Grok, DeepSeek, Qwen or Mistral.

The app is at app.wellows.com. It works in a desktop browser and on a phone.

1. 1Step 1: Go to app.wellows.com. Sign-up and sign-in share one screen.
2. 2Step 2: Click Continue with Google, or enter your work email address.
3. 3Step 3: If you used email, Wellows sends you a 4-digit code. Enter it and you are signed in as soon as the fourth digit is typed.
4. 4Step 4: Accept the Terms and continue to set up your first project.

A project is one brand, site, region or client that Wellows tracks. Setup takes a few minutes. Everything except the website can be changed later in Project Settings; the website is fixed once the project exists, so double-check it.

1. 1Step 1: Enter your website (for example, www.yourdomain.com) and choose the country you want to track. You can add more countries later.
2. 2Step 2: Check your brand name. Wellows reads it from your domain and also suggests other names (aliases) people use for your brand. If you are an agency setting up a client, tick We're an agency.
3. 3Step 3: Review your competitors. Wellows suggests competitors for your market. Remove any that are not relevant and add your own. You can pick up to 7 during setup.
4. 4Step 4: Review your topics. Wellows suggests topics from your site and market. Remove any you do not want and add your own.
5. 5Step 5: Review your prompts. Wellows writes the questions it will ask the AI engines for each topic. Edit, remove or add prompts before tracking starts.
6. 6Step 6: Start your plan. Your first project goes to checkout with a recommended plan selected. Use Change plan to pick another. Every plan starts with a 7-day free trial. See Free trial.

As soon as setup is complete, Wellows starts asking your prompts across your chosen AI engines. Overview shows the scan's progress for each engine, and results appear as each engine finishes.

• On the first day there is nothing to compare against yet, and your daily brief says so. Trends, gains and losses appear from the next scan.
• Some views need a few days of data to be meaningful. Visibility trend cards and page stability scores settle after about five days of scans.
• After your first scan, Wellows also starts preparing Content Optimization suggestions and a 30 Day Gameplan for the project. Both take some time to appear. See Turning results into action.

The left sidebar holds everything for the project you are viewing:

• Account menu (your name or avatar): My Profile, Plans & Billing, Projects & Coverage, and Get help.
• Search: press Cmd + K (Mac) or Ctrl + K (Windows) to jump to any page, setting or action.
• Guided tips: the first time you open a page, short tips point out what is on it.
• Dark mode (Beta): switch theme from My Profile under Preferences, or from the account menu.
• Help: Get help in the account menu opens a chat with the Wellows team.

• One subscription covers every client. Create one project per client; projects are unlimited once your plan is active, and all of them draw on the same credit balance.
• Tick We're an agency when you set up a client's project.
• Set each client's depth separately. Choose engines, daily or weekly scans and the number of prompts per project, so a small client can run lightly while a large one runs daily on every engine.
• Report under your own name. Add your agency details in My Profile and they appear in the header of the PDF reports you export.
• When a client leaves, pause their project in Projects & Coverage. Their history stays, and the credits the project was using are free for your other clients.
• Inviting a client to their project makes them a member, so they can see and change everything in that project. Clients cannot log in to a separately branded version of Wellows.

The free tools on wellows.com, such as the AI Visibility Report and Prompt Audit, give a one-off reading for a single question or a single AI engine on one day. They are separate from your Wellows account: their results do not appear in your projects, and running them does not use your credits. To track prompts over time across every engine, set up a project in the app.

Every plan includes the whole product. Plans differ only in the size of the monthly credit balance. One subscription covers your whole account and all of its projects.

Included on every plan: all five AI engines, unlimited projects, unlimited prompts, unlimited team seats, explicit and implicit citation tracking, sentiment, Quick Wins, content opportunities, KIVA, Content Optimization (Beta), outreach with contact research, Performance History, exports, PDF reports with your own agency details, the Google Search Console and WordPress integrations, and the same onboarding and support.

Plans are billed monthly. There is no free plan and no separate Enterprise tier. For a balance larger than Scale, book a demo or contact us. Current prices are always on the pricing page.

One credit is one AI answer: one prompt, asked of one AI engine, in one scan. Every engine costs the same. The pricing page calls credits "AI answers"; they are the same thing.

• Cost of one scan = prompts × engines. 20 prompts on all 5 engines use 100 credits per scan.
• Monthly use = cost of one scan × scans a month. A daily project scans about 30 times a month; a weekly project about 4.3 times.
• So 20 prompts on 5 engines use about 3,000 credits a month daily, or about 430 a month weekly.
• All projects draw from the same balance. A project uses nothing until it has prompts scheduled.
• Adding countries, competitors or team members does not change your bill. Credits are only used when prompts are asked.
• If an AI engine fails to answer, the credit is returned to your balance.

• The credit chip in the sidebar shows your remaining balance and the date your credits are forecast to run out at your current settings.
• Plans & Billing (account menu) shows your plan, balance, renewal date and a usage chart. Days when your usage changed are marked with the reason.
• Projects & Coverage (account menu) lists every project with its scan frequency, prompt count, monthly credits, credits used this cycle and status (Running or Paused), plus your unallocated credits.
• Wellows warns you when your credits are running low, and when new prompts would leave too few credits for the next day's scans.

• Switch a project to weekly. Weekly scans use roughly a seventh of the credits of daily scans. See Choose AI engines and report frequency.
• Track fewer engines on projects that do not need all five. Choose the engines your buyers actually use.
• Remove prompts that no longer matter, or pause a project you are not using.
• Pause a client's project when they leave. Its history stays, and the credits it was using are free for your other projects.

• When your balance reaches zero, your projects stop scanning and are shown as Stopped. Nothing more is charged, and a banner in the app explains what happened.
• Nothing is deleted. All the data collected so far stays available to view and export.
• Your balance resets on your renewal date and scans resume automatically.
• To resume sooner, upgrade your plan. Upgrades apply immediately.
• Unused credits do not roll over. The balance resets to your plan's amount on each renewal date.

• Every plan starts with a 7-day free trial with the plan's full credit balance and every feature.
• You add a payment card to start the trial. You are not charged during the trial.
• During the trial you can track one project. Add more once your plan is active.
• If you do not cancel, your plan starts automatically when the trial ends and your card is charged.
• To avoid being charged, cancel from Plans & Billing before the trial ends. Cancelling during the trial ends it straight away, with no charge.
• Switching a project to weekly scans is available once your plan is active, not during the trial.

Open the account menu and choose Plans & Billing. It shows your current plan, next charge, included credits, the plan options, credit use by project and your invoices.

• Upgrade: applies immediately. You pay the prorated difference for the rest of the current cycle and get the larger balance straight away.
• Downgrade: takes effect at your next renewal. You keep your current balance until then.
• Cancel: your plan stops renewing, and you keep full access until the end of the period you have paid for. Until then you can undo the cancellation.
• After a plan ends: scans stop, and you cannot create projects or add prompts, but your data is kept. Subscribe again from Plans & Billing to pick up where you left off.

On 14 September 2026 Wellows moved from per-project plans to a single credit balance shared by unlimited projects. Customers who subscribed before then were moved to legacy plans that keep their original allowance. The old Lite, Essential, Starter and Pro plans are no longer sold.

Some legacy plans include more credits than the current plan at the same price, so compare the credits shown in Plans & Billing before switching. To talk it through, contact support.

• Wellows bills monthly by card. Payments are handled by a secure payment provider; Wellows never stores your full card number.
• If a payment fails, Wellows shows a banner asking you to update your card. Update it in Plans & Billing.
• Download invoices from Plans & Billing. For a billing question or a refund request, contact support.

• Projects are unlimited once your plan is active. Use one per brand, regional site, microsite or client.
• Each project has its own brand, competitors, countries, topics, prompts and team.
• Every project draws on your one credit balance. A new project goes through the same setup as your first.
• See and manage all your projects in Projects & Coverage (account menu). From there you can pause or resume a project.
• A project's name comes from its primary brand name. The website cannot be changed once the project exists.
• Delete project (Project Settings → General) is permanent. To stop scans but keep the data, pause the project instead.

Project Settings sits under Overview in the sidebar and holds every setting for the project:

You can also reach any setting by pressing Cmd + K (Mac) or Ctrl + K (Windows) and typing its name. Changes to prompts, competitors, countries or engines apply from the next scan.

Each project chooses which AI engines it tracks and how often it scans. Open Configure coverage from Project Settings → General (or from Projects & Coverage in the account menu).

• Engines: turn ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Gemini on or off. All five are available on every plan. Fewer engines use fewer credits.
• Frequency: choose Daily or Weekly. Weekly uses about a seventh of the credits. Weekly is available once your plan is active, not during the free trial.
• Before you save, it shows the credits per scan, the estimated monthly credits, how many days your remaining credits will last, and the date of the next scan.
• Pause runs stops a project's scans without deleting anything.
• Charts show your last 8 scans by default, so a weekly project shows about two months and a daily project about a week.

Go to Project Settings → Brand.

• Brand name: rename an automatically detected name (for example, from "acmeco" to "Acme Company"). You can do the same for competitors.
• Positioning and tone of voice: generated from your homepage and used to keep AI-written content on-brand. Edit them if they are off.
• Aliases: one primary name plus up to 4 other names people use for the brand, such as an abbreviation or former name. Citations under an alias count towards your visibility.
• When you change an alias, Wellows re-checks which prompts are branded or non-branded. A progress bar on Prompts → Tracking shows when it is done.
• Name and alias changes apply from the next scan; earlier results are not recalculated.

• Manage competitors in Project Settings → Competitors. Competitors are set per country, and each one can have its own aliases, just like your brand.
• Your AI Visibility Score is your share of citations, read side by side with these competitors, so choose the brands you are actually compared with in AI answers.
• Your brand is always shown in blue in charts. You can change competitor chart colours, and they are saved for everyone on the project.

• Add countries in Project Settings → Countries. Countries are not limited by plan.
• AI answers differ by market, so each country has its own competitors and its own results, and uses its own credits.
• Use the Country filter on most pages to switch between markets.

A prompt is a question Wellows asks the AI engines for you. Prompts are grouped into topics. Manage both in Project Settings → Topics and Project Settings → Prompts, or from Prompts → Tracking.

• Every prompt belongs to one topic, so create the topic first (Project Settings → Topics → Add topic). A topic can exist without prompts.
• Add prompts four ways from Project Settings → Prompts → Add prompts: Generate with AI (up to 50 at a time, with up to 200 characters of context), Add manually (separate prompts with commas and pick an intent), Upload file, or Import from GSC. Pick the country and topic each time.
• Every prompt is marked Branded (it names your brand) or Non-branded. Wellows sets this automatically, and you can change it when you edit a prompt.
• Before you confirm, the Add Prompts window shows how many credits the new prompts will use per scan and per month.
• You can select several prompts and delete them in one go.
• Edits, additions and deletions wait in the Modified prompts drawer until the next scan. Review them there, and restore a prompt you removed by mistake.
• A topic with no prompts shows a warning dot.

Overview is the home page of each project. It updates after each scan, and shows when it was last updated.

• Today's Brief: a few plain-English lines on what changed: your score trend, who took share, your weakest engine and any shift in tone. Click Read the full brief to open The Read, a fuller analysis by competitor, prompt, engine, topic, citations and sentiment.
• Key numbers: Rank, Visibility Score, Total Citations (yours), Explicit and Implicit, each with a change badge compared with the previous scan.
• Trend chart and Brands by Visibility: your score over the last 8 scans next to each competitor. Tick brands on or off and change their colours.
• Brand Visibility Across LLMs: your score and each competitor's on every engine, with a short insight and suggested actions, so you can spot the engine where you are weakest.
• Competitive Insights: each brand's share of every topic, with suggested actions.
• Citation Sentiment Analysis: how the third-party pages AI engines cite describe you, compared with your competitors.
• Project setup bar: prompts (and branded share), topics, competitors, aliases, engines and country, each linking to its setting.
• Opportunity previews: your top 5 outreach, new content and content optimization opportunities, with links to the full lists.
• Controls: the Quick Wins button, the Platforms filter and Export Report (PDF).

Quick Wins are cards that point to the highest-value actions available right now, such as a content gap or a site to approach, and to notable changes in your score. They open in a side panel from the Quick Wins button on Overview, with New, History and Saved tabs. Each card is dated, shows its country, and has a button to act on it.

Score update cards appear once Wellows has about five days of data for the project.

Prompts → Tracking lists every tracked prompt with its results.

• Summary cards: Tracked Prompts, Visibility Score, Total Citations (shown as yours out of all citations in the answers), the sentiment split and the explicit/implicit split.
• For each prompt: topic, intent, mention type, citations and Visibility Score.
• Mention type shows whether you were cited Explicitly (your own site), Implicitly (a third-party page that mentions you) or Not Mentioned.
• Filters (Platforms, Topics, Competitors, and under More Filters: region, intent, mention type, sentiment and prompt type) also update the summary cards.
• Click a prompt to see its citations per engine, as cards or a table. Each cited page is tagged Explicitly or Implicitly Mentioned, with its sentiment. The Response tab shows the full AI answer.
• Export the list. Exports follow your filters and sort order.
• Filters are saved in the page address, so you can share a filtered view by copying the link.

• Prompts → Responses shows the full answer each AI engine gave to each prompt, with the sources it cited.
• See whether your brand was mentioned, and the sentiment of each mention.
• Click a citation to see the full response, the prompt and every cited source.
• If an engine answered without citing any sources, the response shows No sources cited. That is the engine's answer, not an error.
• You may see fewer responses than prompts × engines. Google does not show an AI Overview for every search, and an engine occasionally fails to answer; that credit is returned.
• Export responses as a spreadsheet.

• Visibility Score Comparison: your score next to every competitor over time, with a platform filter and date picker.
• Brand vs Competitors by Topic: each brand's share of every topic.
• Industry Momentum Report: a written summary per engine of which brands are rising or falling, with a suggested response.
• Visibility Performance Over Time: one row per scan with your Visibility Score, explicit and implicit citations (each with the change since the previous scan), your market position and the key changes.
• Use Export Report to download it.

Compare any two dates to see what changed for each prompt.

• Summary cards compare the end date with the start date: prompts, Visibility Score and total citations in the answers.
• Segments: Improved, Declined, Newly Cited, Lost Citations and Stable. Each prompt lands in the first one it qualifies for, in the order Newly Cited, Lost Citations, Improved, Declined, Stable, so the segments add up to your prompt count. Deleted prompts never count as Lost.
• The date range defaults to the last 7 days. Pick two dates in Snapshot Comparison to compare them directly.
• Click a prompt to see its milestones, the sources behind it and a short explanation of what changed.
• Filter by platform, topic, competitor, country and intent.
• Export to Excel, CSV or Markdown.

See which pages AI engines cite for your prompts, on your site and on other sites, ranked by how reliably they are cited.

• Pages are ranked by Stable Visibility Score (SVS), which shows how consistently a page is cited. See Metrics and terms.
• Summary cards: total source URLs, Stable Visibility Score, and your explicit and implicit URLs, each compared with the start date.
• Tabs: All, New, Rising and Losing. These are views, not separate groups: a URL can appear in several, so All is not their sum. Rising and Losing need at least two scans.
• For each URL: whether it is your page or a third party's, its SVS and change, whether it mentions you, which competitors it mentions, and a 30-day trend.
• Click a URL to see which engines cite it, its daily trend, milestones and the prompts it influences most.
• Export to Excel, CSV or Markdown: the first 1,000 rows, all rows or a number you choose. Large exports are prepared in the background.

• Export Overview as a PDF report for clients or leadership.
• Add your agency details (name, website, email, phone) in My Profile and they appear in the PDF header, so reports carry your details.
• Most tables (prompts, responses, outreach, content, Performance History) can be exported. Performance History exports to Excel, CSV and Markdown.
• Exports follow the filters and sort order you have applied.

A 30 Day Gameplan is an action plan for your project with a fixed start and end date. For each topic it shows where you are now, the goal, what it takes and who leads, plus your progress. Actions are grouped into three levers, Create, Optimize and Outreach, each with its projected citations. Each action shows Why this action, with the prompts, engines and citations behind it.

• A Gameplan is requested for your project automatically after its first scan. It is prepared for you and appears under 30 Day Gameplan in the sidebar when it is ready, usually within a few days.
• A plan can cover the whole project or a single topic. It also shows your weakest engine (marked Floor) and where you rank against the topic leader.
• Work through the checklist and tick off actions as you complete them.
• Once a request is made it cannot be withdrawn. If you need changes to your plan, a new plan after one ends, or you cannot see it, contact support.

Outreach opportunities are third-party pages that AI engines already cite for your prompts but that do not mention your brand. Getting mentioned on them is one of the most direct ways to earn citations. Open Outreach → All Opportunities.

• Each row shows the site's Domain Authority (DA), the page, its topics and +N projected: the number of citations within reach if the page mentioned you.
• Filter by status, topic, AI engine (Platforms) and DA range.
• Click a row to see how many citations it has on each engine and the exact prompts that cite the page.
• Track your progress with Status: Open (not started), Contacted, Won (you are now mentioned), Lost or Dismissed (not relevant). The list shows Open and Contacted by default.
• The action depends on the site: Research contacts for publishers (see Research contacts), and a Social media guide for YouTube and Reddit pages.
• Export the list.

Research contacts is on outreach opportunities in Outreach and on Overview. You may also see it called Get contact details.

• Wellows researches the page and its site and finds up to 3 contacts, such as the author or editor.
• For each contact you get an email address or profile, the best time to reach them, why they were chosen, and a drafted email or social message.
• Drafted messages use your brand guidelines, so add them first. You are prompted if they are missing.
• Research takes 2 to 5 minutes. The result is kept for the rest of the day.
• Copying a contact's email marks the opportunity Contacted (unless it is already Won or Dismissed).

Outreach → Socials lists community and social posts that AI engines cite where competitors appear and you do not. These are chances to join the conversation rather than to email an editor.

• Platforms: Reddit, YouTube, Facebook, Medium, Instagram, Quora and LinkedIn, each with its own tab and count.
• Each opportunity links to the post, thread or video and comes with a best-practice guide for that platform.
• Socials use the same status pipeline (Open, Contacted, Won, Lost, Dismissed) and export. Contact research is not available for social posts.
• Posts where your brand is already mentioned are left out.

Content opportunities are questions where competitors are cited and you have no page that answers them. Open Content → New Content.

• Each opportunity shows a suggested title, topic, user intent, the AI engines involved and +N projected citations.
• Filter by topic or AI engine, search, or export the list.
• Click a row to see who owns those answers today (the sites cited most), citations per engine, and each prompt with the sources it cites.
• Click Create New Content to start a brief and draft. See KIVA for how the brief and draft work.

KIVA is the writing agent built into Wellows. Open Content → KIVA - Keyword Research to find keywords and create content, or start from a content opportunity with Create Content.

1. 1Step 1: Find keywords. Enter a keyword or topic and choose the region and language. Click Find Keywords to see keyword difficulty (KD), search volume (SV), cost per click (CPC) and intent. KIVA works without Google Search Console; connecting it adds Hidden Gems keyword suggestions from your own search data.
2. 2Step 2: Create content. Click Create Content on a keyword. Each plan includes a monthly allowance for creating content from KIVA keywords, shown in KIVA. Creating content from a New Content opportunity does not use it.
3. 3Step 3: Add context. Choose 1 to 3 competitor pages to learn from (you can add your own), up to 5 knowledge base URLs from your site with the facts to use, up to 5 search intents, and any notes on voice, audience or focus. Your brand guidelines are applied automatically.
4. 4Step 4: Review the insights. KIVA shows how AI engines and search results treat the keyword: intent, top-ranking pages, related keywords, People Also Ask questions and community discussions.
5. 5Step 5: Generate the brief. Edit the outline: add, remove or reword headings and adjust what each section covers.
6. 6Step 6: Generate the draft. Edit the text, select passages to rephrase or improve, and review the content score.

• You can keep up to 3 briefs and 3 drafts per topic and restore earlier versions at no cost.
• Export a brief as PDF or DOCX, or copy it as a prompt for your own AI tool.
• Everything you have created is listed in Creation History, which opens the Activity Log filtered to content generation.
• Drafts are a starting point. Add first-hand detail and check facts before publishing.

Content Optimization finds the pages on your site with the best chance of earning more citations and tells you what to add. It picks one page per prompt, so your own pages do not compete with each other. If no page fits, the prompt becomes a New Content opportunity instead. Open Content → Content Optimization.

• The list shows each page with its topic, intent, estimated citation gain and number of suggestions. Filter by intent or topic, or export the list.
• Click Optimize to open a page. Your page is on the left and four tabs are on the right: Summary, Suggestions (High, Medium and Low priority), Prompts the page answers or misses, and Internal Linking with suggested anchor text.
• Use Start Reviewing to step through suggestions and mark each one complete.
• Each page shows how many suggestions you have completed.
• Suggestions are prepared automatically after your first scan. Use Re-generate Report to refresh them, once every 30 days; a banner shows while it runs.

Site Audit checks your pages for technical issues that stop AI engines reading and citing them. It is not part of the standard plans; audit reports, where available, are listed under Reports. To ask about Site Audit for your account, contact support.

1. 1Step 1: Click Invite in the sidebar, or go to Project Settings → Team.
2. 2Step 2: Enter your teammate's email address and send the invite.
3. 3Step 3: They receive an email with a link. They sign in, or sign up if they are new, and land in the project.

• Invites expire after 3 days. Send a new one if it has expired.
• Seats are unlimited on every plan, and adding people does not change your bill.
• You cannot send a second invite to someone who already has one pending.

There are two roles: the Owner, who created the project, and Members.

Everything a member does on a project uses the project owner's credits. When someone leaves a project, any invites they sent that are still pending are cancelled.

• Project Settings → Activity Log records what happens on the project: content generation, prompt changes, team changes, and engine, frequency, pause and resume changes with their estimated effect on monthly credits.
• Entries are grouped by day, and new entries since your last visit are marked.
• Filter by date range, type (for example prompt added, edited or deleted, or content generation) and status (such as Completed or Pending).

• Open My Profile from the account menu.
• Your avatar uses your initials, or your Google photo if you sign in with Google.
• Agency details (name, website, email, phone) appear in the header of PDF reports you export.
• Preferences: switch between light and dark mode (Beta).

• Your data can be exported from each page at any time.
• Cancelling your plan stops future scans. It does not delete the data already collected.
• Wellows does not sell your data. Card details are held by our payment provider; Wellows never stores your full card number.
• Accounts cannot be deleted from inside the app. To delete your account and data, contact support. Deletion can take up to 30 days. See the Privacy Policy.

• Included on every plan. Connect it in Project Settings → Integrations, or from KIVA when you research keywords. Connections belong to your user account, not to a single project.
• Wellows uses your Search Console data to ground keyword research and content in the queries people already use to find you.
• Both domain properties and URL-prefix properties are supported. Wellows asks only for the access it needs to read your data.
• Setting up a new project does not require Search Console. Topics and prompts are suggested from your site and market.

The Wellows WordPress plugin is included on every plan. It sends content from Wellows to your WordPress site as a draft. It never publishes anything; you review and publish in WordPress. Connect it in Project Settings → Integrations.

• The Wellows API is a read-only reporting API for pulling your visibility, tracking, responses, outreach, content and Performance History data into tools such as Looker Studio, Databox or Whatagraph.
• Create and manage API keys in Project Settings → Integrations, where each key shows its project, status and request usage. Send the key in the X-API-Key header. A key reaches the projects you own.
• Each request can cover up to 30 days. Request longer periods in 30-day pieces.
• Not every field in the app is available through the API.
• Full reference: docs.wellows.com.

Credit (AI answer)

One prompt, asked of one AI engine, in one scan. Your plan is a monthly balance of credits.

Prompt

A question Wellows asks the AI engines on your behalf, grouped into a topic.

Branded / Non-branded

A branded prompt names your brand (or one of its aliases). A non-branded prompt does not, so it shows whether AI recommends you to people who do not know you yet.

Citation

A source page an AI engine used to build its answer. Wellows measures citations because they are the pages you can influence.

Mention

Your brand name appearing in the text of an AI answer. Mentions are recorded separately from citations.

Explicit citation

The cited source is a page on your own website.

Implicit citation

The cited source is a third-party page, such as a review, list or forum thread, that mentions your brand.

Not Mentioned

The AI answer to a prompt neither cited your site nor cited a page that mentions you.

AI Visibility Score

Your share of citations: your explicit and implicit citations as a percentage of all the citations recorded for your tracked prompts. It is a percentage, not a 0 to 100 rating, so it can move when other sites gain or lose citations even if yours stay the same. Also called the Visibility Score or Brand Visibility Score.

Sentiment

Whether a cited third-party page describes your brand positively, neutrally or negatively, judged from the sentence where you are mentioned. It reflects how the source talks about you, not the AI engine's opinion. Not analyzed means the mention could not be scored; it is not the same as neutral, and sentiment percentages are worked out from scored citations only.

Outreach opportunity

A third-party page AI engines cite for your prompts that does not mention you yet. Shown under Outreach.

Content opportunity

A question where competitors are cited and you have no page that answers it. Shown under Content → New Content.

+N projected

The number of citations within reach if you act on an opportunity. It is an estimate, not a guarantee.

Stable Visibility Score (SVS)

How consistently a single page is cited over recent scans. A high SVS means AI engines rely on the page; a low one means it appeared only now and then. Used to rank pages in Performance History → URLs.

Domain Authority (DA)

A 0 to 100 estimate of a website's overall authority, shown on outreach opportunities.

Rank

Your position among the tracked brands by AI Visibility Score. #1 means the highest share of citations.

Total Citations

On Overview, Monitor and Prompts this is your citations (explicit + implicit). On Performance History it is all citations in the AI answers, yours and everyone else's. The Prompts page shows both as yours / all.

Change badges

On Overview and Monitor, changes compare with the previous scan. Today's Brief can talk about a longer window (the last 8 scans). Performance History compares your two chosen dates. Visibility changes on Monitor are in percentage points; changes on Performance History are relative percentages.

Scan

One run of all a project's prompts across its chosen engines, daily or weekly.

There is no password. Use Continue with Google if that is how you signed up, or request a code by email. Check your spam and promotions folders. Codes expire after 5 minutes, you can request a new one after 2 minutes, and only the newest code works.

Your credit balance has most likely run out. Check the credit chip in the sidebar or Plans & Billing. Scans resume automatically on your renewal date, or straight away if you upgrade. A failed payment or an ended plan also stops scans; check the banner and Plans & Billing. If neither applies, check whether the project was paused in Projects & Coverage. See When your credits run out.

• The score is a share of all citations for your prompts, so it falls when other sites gain citations even if yours stay the same.
• Changing your prompts, competitors, countries or engines changes what the score measures.
• AI answers vary from day to day. Look at the trend over several scans rather than one day.
• Use Performance History to see exactly which prompts and pages gained or lost citations.

• Different windows: Overview badges compare with the previous scan, Today's Brief may describe the last 8 scans, and Performance History compares the two dates you pick. A number can be up on one and down on another.
• Different meaning of Total Citations: yours on Overview and Monitor, all citations in the answers on Performance History. See Metrics and terms.
• Points versus percent: a Visibility Score moving from 5.0% to 5.3% is +0.3 points, which is a 6% relative rise.

AI answers change by person, day, device, location and chat history. Wellows asks every prompt the same way each time, without anyone's personal history, so results can be compared fairly over time and against competitors. A single manual check is one sample; Wellows shows the pattern across many.

Rename it in Project Settings → Brand (or Competitors), and add any other names people use as aliases. Changes apply from the next scan. See Brand name and aliases.

During the free trial you can track one project. Once your plan is active, projects are unlimited. If your plan has ended, subscribe again from Plans & Billing to create projects and add prompts.

Weekly scans become available once your plan is active. The option is locked during the free trial and after a plan has ended.

Some features are prepared for your project or switched on separately: 30 Day Gameplan, Performance History → URLs, Content Optimization (Beta) and Site Audit. A new project also needs its first scan before most pages fill in. If something is still missing, contact support.

Drafted emails and messages need your brand guidelines. Add them when prompted and run Research contacts again.

The AI engine answered without citing any sources. This is a genuine result, not an error, and it shows as 0 on the citation badge.

Ask them to open the invite link from the email and sign in with the same email address the invite was sent to. Invites expire after 3 days; if it has expired or was cancelled, send a new one from Project Settings → Team.

• October 2026: Daily or weekly scans per project. Credit cost shown before adding prompts. Research contacts finds up to 3 contacts with drafted messages. Any member can now invite teammates and leave a project. Agency details on PDF reports. Topics and Prompts added to Project Settings. Guided tips on each page.
• September 2026: One credit balance shared by unlimited projects, and the Basic, Standard, Growth and Scale plans. New sidebar, Cmd + K search and a single Project Settings page. Daily brief and insight cards on Overview. Up to 3 brief and draft versions in KIVA. Dark mode (Beta). Works on phones. Search Console is no longer part of project setup. Citations under brand aliases count towards visibility.
• August 2026: Performance History → Prompts. Project setup bar on Overview. Review and restore pending prompt changes.
• July 2026: Performance History → URLs with Stable Visibility Score. More API endpoints. Content Optimization can be re-run every 30 days.
• June 2026: Easier team invites. Editable brand and competitor names. Custom context for content briefs. Citation sentiment card on Overview.
• May 2026: Brand aliases. Branded and non-branded prompts. Stricter matching so only your exact domain counts as your citation, which lowered some scores that had been overcounted.
• April 2026: Redesigned Overview. Live progress for a new project's first scan. Content Optimization (Beta).