LLM Query Builder
How to find the right queries for my brand to track for AEO/GEO?
The One Question Stopping Your AI Visibility Strategy
The Problem
AI search engines reshape customer discovery. You can't optimize AI visibility without knowing which queries to track.
The Challenge
Most professionals hit the same wall: they understand AI search matters and citation tracking is critical, but picking the right queries is an ultimate challenge.
The Solution
Wellows free LLM Query Builder generates exact queries mapped to personas, intent types, and pain points—ready to track your visibility in AI search engines.
Get started in minutes: Upload your generated queries or generate new ones in Wellows to see exactly where your brand appears in AI search.
Wellows' 9-Step LLM Query Building Process
Domain Analysis
Enter your domain to start the analysis. The system initializes the knowledge graph extraction pipeline.
Entity Extraction
AI extracts brands, services, audiences, problems, and tools. Edit, add, or delete entities as needed.
Entity Expansion
Expand entities with industry concepts, topics, and semantic variants. Customize the expanded data.
Knowledge Graph
Visualize entities and their relationships as a mind map. Filter by entity type and explore connections.
Pain Points
Extract customer pain points with impact levels. Edit and remove pain points to refine.
Customer Needs (JTBD)
Map customer situations and constraints. Understand what they're trying to get done.
Goals Framework
Identify audience goals by category. Delete or modify goals to match your business.
Personas
Generate detailed buyer personas with demographics and attributes. Edit, add, or remove personas.
Query Generation & Export
Generate 40+ SEO queries by intent. Copy to clipboard or download as CSV. Share email for tools updates.
What this LLM Query Builder by Wellows Does
Semantic Knowledge Graph
Uses AI to extract entities (brands, services, audiences, problems) and build semantic relationships between them. Visualize as an interactive mind map with filtering by entity type.
AI-Powered Personas
Automatically generates detailed buyer personas with demographics, pain points, goals, and jobs-to-be-done. Edit, customize, or add personas throughout the process.
Intent Classification
Categorizes generated queries by intent type: Informational, Navigational, Commercial, and Transactional. Understand the buyer journey at every stage.
Relationship Mapping
Maps semantic relationships between entities and analyzes pain points, goals, and customer needs. Understand how everything connects.
Full Editability
Edit, add, or delete data at every step: entities, pain points, goals, personas, and queries. Customize the output to match your business needs exactly.
Quick Export
Copy 40+ queries to clipboard or download as CSV. Share your email to stay updated about new AI visibility tools by Wellows.
Key Features & Capabilities
9-Step Process
Comprehensive multi-step process with full control and editability at each stage from domain to query export
AI-Powered
Uses GPT-4 for intelligent entity extraction, persona generation, and semantic relationship mapping
40 Queries
Generates comprehensive query list across 4 intent types: Informational, Navigational, Commercial, Transactional
Dynamic Personas
Automatically generates personas and allows unlimited customization, addition, and deletion
Knowledge Graph
Interactive mind map visualization with filtering, zooming, and relationship exploration
Full Editing
Edit or delete entities, pain points, goals, and personas at any step before export
JTBD Mapping
Jobs-to-be-done framework to understand customer situations and constraints
Goals Framework
Categorized audience goals with measurable metrics and custom refinement
Quick Export
Copy queries to clipboard or download as CSV with email sharing option
Why LLM Query Builder by Wellows is Different
Context-aware
Queries reflect your actual business and audience, not generic templates
Persona-driven
Every query maps to a specific demographic or geographic segment
Intent-structured
Queries categorized by journey stage
Semantic coverage
Captures variants and related concepts
Action-ready
Formatted for immediate use in Wellows citation tracking
Just download the CSV upload in Wellows and start tracking Citations to boost your visibility!
Start Your 7-Day Free TrialThe Complete Guide to LLM Query Building for AI Visibility
Learn how to generate strategic AI queries that capture the full search landscape, understand your customers across intent types, and dominate AI-driven search results.
Table of Contents
- 1. What is Wellows LLM Query Builder?
- 2. How the Tool Solves the Query Discovery Problem
- 3. Why Generating the Right Queries Matters for AI Visibility
- 4. Which Queries Should You Track for AI Visibility?
- 5. From Query Building to Tracking & Measurement
- 6. Understanding AI Search Visibility
- 7. How Wellows Generates Intelligent Queries
- 8. The Bottom Line
What is Wellows LLM Query Builder?
The LLM Query Builder is a free tool by Wellows that solves the biggest challenge in AI search optimization: knowing which queries to track for citation scoring.
It identifies the exact conversational queries you should test in ChatGPT, Perplexity, and other AI engines to determine whether your brand is being cited. Since traditional keyword research doesn't work for AI search, where users ask natural, context-rich questions the tool fills this "query discovery gap."
As part of the Wellows platform, it analyzes your brand and generates the precise queries real users ask and that you need to measure AI visibility.
How the Tool Solves the Query Discovery Problem
Converts Business Context into Test Queries
Input your brand and industry. Get 40 relevant queries to track for citation scoring
Mirrors Real User Questions
Generates conversational queries that match how people actually ask AI search engines about your category
Covers All Citation-Driving Query Types and Intents
Queries reflecting pain points, job-to-be-done, goals, comparison mapped against informational, transactional, commercial and navigational types.
Why Generating the Right Queries Matters for AI Visibility
Here are the reasons why generating the right queries matters for AI visibility:
1. AI search is semantic, not keyword-based
AI search is semantic, not keyword-based. ChatGPT, Perplexity, and Google AI Overview and AI Mode do not use keyword matching. They understand intent and context through generative query understanding. To measure whether your brand is being cited, you need to track the actual semantic queries users ask, not traditional keywords. Queries or prompts user ask LLM matter more than keywords in AI search optimization.
2. The right queries reveal your true visibility
If you track the wrong or incomplete set of queries, your visibility results will be inaccurate. Only the right geographic, demographic, and persona-specific queries can show where your brand is cited and where it is missing.
3. Different audiences ask different questions
Executives, practitioners, and consumers each phrase their AI questions differently. Generating the right persona-specific queries ensures you are measuring visibility across all relevant audiences.
4. AI models cite brands based on query coverage
AI systems surface citations when a brand is relevant across many related queries. Tracking a full range of queries helps you understand the breadth of your AI visibility and where citations drop off.
5. Accurate queries align measurement across teams
When everyone tracks the same, well-generated queries, PPC, SEO, and product teams measure AI visibility consistently. This eliminates guesswork and ensures you are detecting citation performance accurately.
Which Queries Should You Track for AI Visibility?
Informational Queries
Purpose: Build authority and awareness. These queries establish your brand as a resource.
Examples:
- • "How to write engaging blog posts"
- • "What is semantic SEO"
- • "Best practices for content strategy"
AI Visibility Impact: Citations in knowledge panels, "People Also Ask," AI overview sections
Navigational Queries
Purpose: Dominate branded searches. These drive direct traffic and build brand moat.
Examples:
- • "[Your brand] + feature"
- • "[Your brand] + pricing"
- • "[Your brand] vs competitor"
AI Visibility Impact: Featured answers, comparison tables, product information boxes
Commercial Queries
Purpose: Drive high-intent, high-value traffic. These are your primary sales channel.
Examples:
- • "Best [solution] for [use case]"
- • "[Solution] vs competitor"
- • "How to choose [solution]"
AI Visibility Impact: Comparison tables, AI-generated buying guides, recommendation snippets
Transactional Queries
Purpose: Capture ready-to-buy customers. These have the highest conversion potential.
Examples:
- • "[Solution] free trial"
- • "[Solution] pricing"
- • "Sign up for [solution]"
AI Visibility Impact: Direct linking, product links, sign-up CTAs in AI summaries
From Query Building to Tracking & Measurement with Wellows: The Complete Workflow
Discovering the right queries is just the beginning. The complete AI visibility workflow follows a strategic cycle: Strategize Execute Monitor Optimize. This systematic approach transforms query insights into measurable business results across all major AI search engines through generative Engine Optimization.
While our free LLM Query Builder solves query discovery, Wellows provides the comprehensive tracking platform that completes the workflow by automating citation monitoring and turning query insights into actionable optimization strategies.
Step 1: Build Your Comprehensive Query Set
Build 40 intent-tagged, well-reasoned queries covering your full semantic space. This free LLM Query Builder tool solves the initial query discovery problem, giving you the exact questions to track for citation scoring.
Wellows allows you to upload these queries directly or generate using your domain once inside the platform. You can also use our Query Fan-Out Generator Tool to expand your query set with additional variations. Explore all Wellows features including GSC-powered query generation for citation tracking.
Generate Queries
Use GSC For Query Personalization
Upload Queries
Step 2: Track Citation Score & Sentiment Analysis
Track these queries in Wellows to find platform-wise citation scores and understand the sentiment of citations earned by your brand. Our comprehensive tracking system monitors how often your brand is cited across ChatGPT, Perplexity, Claude, and other major AI models to measure your AI visibility performance.
This overview screen allows you to strategize the following items:
LLM Presence Section
In the LLM Presence section, you can view:
- • Tracked citations: Total number of citations your brand has received
- • Tracked queries: Total number of queries being monitored
- • Citation types: Breakdown of explicit and implicit mentions
Citation Score & Citation Rank Section
In the Citation Score & Citation Rank section, you can see:
- �� Total citation score: The combined score from all included LLMs and regions in your plan
- • Citation rank: Your brand's citation rank for the tracked queries compared to your competitors
Sentiment Analysis Section
Sentiment is measured as a percentage of all mentions across LLMs. Breakdown of how LLMs sentimentally present your brand when mentioned:
- Positive: Favorable descriptions
- Neutral: Informational or non-opinionated mentions
- Negative: Complaints, concerns, or negative framing
Step 3: Find Implicit and Explicit Opportunities
Tracking reveals explicit opportunities where you are already being cited and implicit opportunities where you should be cited but currently aren't. Use these insights to identify content gaps and prioritize which areas need additional coverage to improve your overall AI visibility.
Explicit Opportunities Table
The Explicit opportunity table highlights queries where your website has a direct opportunity to be cited by LLMs. These are queries where your domain should be featured but currently isn't.
Implicit Opportunities Table
The Implicit Wins Table shows third-party pages that LLMs currently cite for the queries you selected, but your brand is not mentioned on those pages. These represent high-priority outreach targets to secure citations on authoritative domains.
Step 4: Create Content and Outreach
Create targeted content using KIVA for explicit opportunities and conduct outreach to websites to earn citations and increase implicit visibility. Use our AI humanizer Tool to make AI-generated content more natural and authentic before publishing. Align your content strategy with the queries and opportunities identified in the tracking phase to maximize your brand's citation potential.
Explicit Opportunities
Use the Explicit Opportunities table to identify queries where your domain has direct opportunities for AI citations. Create high-quality content that addresses these specific queries and topics to improve your citation potential.
Create Content
Use the AI SEO tools to automatically generate content or build with insights. The Automated Process option lets AI handle the work automatically, while Build with Insights allows you to take charge and refine your briefs with custom guidance for more control.
Implicit Opportunities
Identify third-party pages that LLMs currently cite for your target queries but where your brand is not mentioned. These are high-priority targets where mentioning your brand could significantly increase your AI visibility.
Outreach
Access verified email contacts and pre-written email templates for outreach. Use these contacts to reach out to site owners with personalized collaboration opportunities that naturally incorporate your brand and increase mentions on authoritative pages.
Step 5: Monitor Daily
Monitor your citation scores daily and understand which queries are generating visibility for your brand. Our monitoring system tracks performance trends over time to measure the impact of your content efforts and provides daily updates so you can optimize your strategy based on real-time data and emerging opportunities.
Historical Performance Comparison
Compare key metrics to understand what's driving momentum. Track changes in citation score, explicit mentions, implicit opportunities, market position, and key changes over time. This historical view helps you identify trends and measure the impact of your optimization efforts.
Industry Movement Analysis
Understand market dynamics with insights into your brand performance, industry trends, and competitor movements. A quick pulse on the market, competition, and your momentum helps you identify gaps and opportunities to capitalize on for sustained competitive advantage.
Monitoring Analytics
Track your citation score trends across all LLM platforms and analyze your brand positioning against competitors by topic. Visualize how your citation metrics change over time and identify which topics drive the most visibility. Use these insights to optimize your content strategy and topic coverage.
Understanding AI Search Visibility
What is AI Search Visibility?
AI Search Visibility measures how often your brand appears in responses from AI-powered search systems like ChatGPT, Perplexity, Claude, and other LLMs. It's different from traditional SEO rankings in three critical ways:
1. Citation-Based Metrics
AI systems don't rank pages. They cite sources. Your visibility is measured by how frequently your site is referenced, not your position on a SERP.
2. Query Semantic Matching
Rather than matching exact keywords, AI systems understand semantic meaning. A query about "what to wear for cold weather" might cite your running apparel company even though you didn't target that exact phrase.
3. Authority Over Position
AI systems prioritize comprehensive, authoritative answers. They cite the best source regardless of link count or domain age. New sites can earn citations if their content is better.
How Wellows Generates Intelligent Queries for Tracking Your Brand's Citations
Use Wellows to generate the exact semantic queries you need to track—then monitor your brand's citations across AI search engines.
Semantic Entity Mapping
The tool extracts all entities related to your business: services, problems, audiences, competitors, and features. These entities become the foundation for query generation.
Persona-Based Intent Clustering
Rather than generic keywords, Wellows creates queries for specific personas. Each persona has distinct pain points, goals, and search behavior that drive how they search.
Intent-Aligned Query Generation
Wellows generates queries across 4 intent types: Informational (authority building), Navigational (brand protection), Commercial (consideration), and Transactional (conversion).
Semantic Relationship Mapping
The knowledge graph visualizes how all your entities connect. This semantic coverage is what AI systems look for when deciding whether to cite you.
The Bottom Line
Finding the right queries to track is the foundation of modern AI visibility strategy. Stop guessing which queries to track. With Wellows' free LLM Query Builder, get the exact questions your customers are asking AI search engines about your category, generated automatically based on your business context.
Without the right queries to track, you're flying blind, testing random queries while missing the conversations that matter.
Strengthen Your Brand's AI Search Visibility
Free Tool: Generate 40 strategic queries, understand your audience across intent types.
Wellows Platform: Track your AI visibility in real-time across ChatGPT, Perplexity, and other AI models. Measure citations, identify gaps, dominate search results.
Complete Your AI Search Visibility Workflow:
Generate queries free → Download CSV → Start 7-day trial → Track in Wellows → Find Implicit and Explicit opportunities → Monitor citations → Execute and Dominate
Frequently Asked Questions
What is LLM Query Generator?
The LLM Query Generator is a free AI-powered tool that automatically generates 40+ high-intent SEO queries for tracking your brand's visibility in AI search engines like ChatGPT, Perplexity, and Google SGE. It uses a 9-step process to analyze your domain, extract key entities, map customer pain points and goals, create detailed buyer personas, and generate queries across all intent types. Simply upload your domain, and the tool generates strategic, citation-ready queries mapped to real customer needs and behaviors.
Can I edit personas and queries?
Yes! The tool is fully editable. At any step, you can delete items by clicking the edit button, add new personas, modify pain points, goals, and queries. You have complete control over the output before exporting.
What intent types are used?
The tool categorizes queries into 4 intent types: (1) Informational - seeking knowledge, (2) Navigational - reaching a specific site, (3) Commercial - researching before buying, (4) Transactional - ready to complete an action. This helps you understand the buyer journey.
Can I export the results? In what formats?
Yes! You can copy all queries to clipboard or download as CSV format. When exporting, you'll be asked to share your email to stay updated about AI visibility tools by Wellows. The CSV includes Query, Intent, Persona, and Reasoning columns.
How many queries does the tool generate?
The tool generates 40 SEO queries distributed across your personas and intent types. You can view all queries in the final step, filter by intent, and select which ones to export for your content strategy.
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