Track A
Fix the foundation
Engines can't cite what they can't crawl, parse or reach.
- 300-point technical auditOutput: fix log
- Bot analyticsOutput: bot report
- Orphan pages and internal linksOutput: link map
Wellows Managed Services
Rank on Google. Get cited by AI. We do the work.
We audit your site against 300 checks, watch which search and AI bots reach it, fix what Search Console says is slipping, and build the internal links and topical depth your category needs. You see every task land in your Wellows dashboard.
- Month to month
- 30 days notice
- No ranking guarantees, because nobody can honestly make one
example.com · work log · this week
Example- Shipped
Unblocked PerplexityBot at the CDN
0 visits in 30 days before the fix
- Shipped
Rewrote title and intro on /egypt-tours
24k impressions, 1.1% CTR, position 10
- Shipped
Added 64 internal links
Approved from 80 suggestions
- In progress
Merged 2 pages competing for one query
301 to the stronger URL
- Next
3 new pages for the Balkans cluster
Topical map gap, due Thu
Tracked prompts cited
31% to 44%
Tracked on every engine
- ChatGPT
- Gemini
- Perplexity
- AI Overviews
- AI Mode
What we do
Twelve jobs, four tracks, one team accountable for all of it.
Every job ends in something you can open, check and keep.
Track B
Build topical authority
Depth on a topic is what gets you picked across many phrasings.
- Search Console watchOutput: weekly fixes
- Content gap analysisOutput: gap matrix
- Topical map, executedOutput: topical map
- Content calendarOutput: live calendar
Track C
Win the answers
AI answers change daily. So do we.
- Prompt selection and daily trackingOutput: prompt set
- Backlink and citation-source analysisOutput: link gap list
- Backlinks and mentions on the right URLsOutput: placement log
Track D
Prove it
You should never have to ask what we did this week.
- Weekly reportOutput: every Monday
- Platform access, real timeOutput: your seats
How we work
Built on our own platform, so you can see every step.
These are the Wellows views our team works in every day. The data below is an example.
01 · Audit
300 checks, sorted by what hurts most.
We audit the whole domain, rank issues by traffic at risk, and fix them once you approve.
- Crawling, indexing and rendering, including JavaScript pages
- Schema, entities and AI readability
- Core Web Vitals and speed
- We fix it, or your developers get a ready ticket
Technical audit · 300 checks
Example dataKey:PassWarningFailing- Crawling & indexing64 checks: 52 pass, 8 warning, 4 failing
- Rendering & JavaScript28 checks: 19 pass, 6 warning, 3 failing
- Schema & entities41 checks: 26 pass, 11 warning, 4 failing
- Speed & Core Web Vitals36 checks: 24 pass, 9 warning, 3 failing
- AI readability44 checks: 27 pass, 12 warning, 5 failing
- Internal linking38 checks: 22 pass, 11 warning, 5 failing
- Content quality49 checks: 38 pass, 8 warning, 3 failing
- All checks300 checks: 208 pass, 65 warning, 27 failing
Fixes shipped 41Awaiting your approval 6With your dev team 302 · Bot analytics
See which bots reach your site, and which get stuck.
If GPTBot or PerplexityBot can't reach a page, that page can't be cited. We check this every week.
- Visits by bot: Googlebot, GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and more
- Share of important pages each bot actually reached
- Blocks from robots.txt, firewalls and JavaScript rendering, found and fixed
Bot analytics · last 30 days
Example dataVisits and page coverage by crawler, last 30 days Bot Visits Pages reached Status Googlebot 48,210 92% Healthy. Fix: Nothing to fix GPTBot 6,140 41% Blocked on /pricing. Fix: Allow /pricing in the CDN rules OAI-SearchBot 3,980 38% Slow, 2.4s average. Fix: Cache tour pages at the edge ClaudeBot 2,030 18% Blocked in robots.txt. Fix: Remove the robots.txt disallow PerplexityBot 0 0% Blocked at the firewall. Fix: Allowlist it at the firewall Google-Extended 5,410 88% Healthy. Fix: Nothing to fix /pricingLoads with JavaScript, AI bots see an empty page/tours/*?date=4,800 crawl hits wasted on filter URLs
03 · Search Console watch
Catch slipping queries before they cost you traffic.
We review Search Console on a fixed schedule. Every flag comes with a fix, and most fixes ship the same week.
- Low CTR: plenty of impressions, few clicks. We rewrite titles, descriptions and intros
- Losing position: we refresh the page and add links to it
- Cannibalized: two of your pages compete for one query. We merge or split them
Search Console · unbranded · 28 days
Example dataFlagged unbranded queries over 28 days, with the fix for each Query Impr.essions CTR Pos.ition Our fix egypt tours low CTR 24,464 1.10% 10.1 New title + FAQ block italy tours low CTR 13,172 0.90% 10.1 Rewrite intro, add pricing table greece tours losing 6,637 2.68% 8.3down 2.1 Refresh, 12 internal links uzbekistan tours losing 3,713 3.45% 9.0down 1.4 Add itinerary + reviews balkan tour cannibalized 1,778 4.20% 6.4 Merge 2 URLs, 301 bernina express tour healthy 2,066 12.10% 5.4 Watch 04 · Internal links
Map every link, find what's missing, and publish the fix.
We crawl every internal link on the site. Pages with no links pointing in, or none pointing out, get flagged. Then we score each link opportunity by topic match, authority and freshness.
- Anchor text taken from wording already on the page
- Placement hint shows the exact paragraph
- You approve the links, and we publish them
Internal link map
Example dataKey:LinkedOrphanProposed link- Links mapped
- 48,300
- Orphans
- 212
- Dead ends
- 96
- Opportunities
- 1,140
/weekend-tours → /skopje-pristina-tour
“skopje pristina tour”
topic 73authority 73fresh 100
Waiting for your approvalQueued, publishes tonight05 · Topical depth
Build out the topics your category expects you to cover.
We map your main topics, the clusters under them and every supporting page, then compare that with what you've already published. Missing pages go straight into the content calendar.
- Clusters from your queries, competitors and the prompts you track
- Each page marked covered, missing or planned
- Pages that are thin or overlap get merged or pruned
Topical map · Tours
Example dataKey:CoveredMissingPlannedCovered 33Missing 21Planned this quarter 1306 · Content gap
See every topic your competitors own and you don't.
We crawl the competitors you name in onboarding, map their coverage against yours, and rank the gaps by traffic and by how often AI answers name them instead of you.
- Deep, thin or missing, topic by topic, you against each competitor
- Gaps scored on search demand and on your tracked prompts
- The list feeds the content calendar, so nothing stops at analysis
Content gap · you vs 4 competitors
Example dataKey:DeepThinMissingTopic coverage depth for you and competitors A to D, with a priority per topic Topic You Competitor A Competitor B Competitor C Competitor D Priority Tour pricing pages deep deep deep thin deep High Visa-free destinations thin deep deep thin thin High Balkan itineraries none deep thin deep thin High Best time to visit guides thin deep deep deep thin Medium Tour vs self-guided none thin deep thin thin High Group travel FAQs deep thin thin thin thin Low Cruise packages thin deep thin deep deep Medium Family tours thin thin thin thin thin Low Topics they cover, you don't 42AI names a competitor 19Queued this quarter 1807 · Backlink analysis
Find the sites that link to them, and quote them to AI.
We compare your backlink profile with each competitor, then pull out the domains linking to several of them but not to you. Domains that AI engines already quote go to the top of the outreach list.
- Referring domains, authority and growth against each competitor
- Link gap: who links to them, not to you, and on which page
- Flagged when that domain is already cited in answers about your category
Referring domains
Example data- You412
- Competitor A1,980
- Competitor B1,240
- Competitor C760
- Competitor D520
Referring domains, last 12 months. The gap is the work, not the score.
Link gap · top targets
Domains linking to competitors but not to you Domain DR (domain rating) Links to Signal travelweekly.example 78 4 of 4 Cited in 6 prompts nomadlist.example 71 3 of 4 Cited in 4 prompts balkaninsight.example 66 3 of 4 Roundup, no mention r/travel thread 91 4 of 4 Quoted by Perplexity Gap domains found 128Also cited by AI 31Pitched this month 6
Your first 90 days
What happens, and when.
It starts with a workshop, not a crawl. We can't pick your prompts, competitors or topics until we understand what you sell and why people choose you.
- Days 1 to 5
Onboard
Workshop with your team: what you sell, who buys it, your feature set, your competitors and what makes you different. Everything after this is built on it.
- Days 5 to 14
Diagnose
300-point audit, bot logs, Search Console, link map, content gap and backlink gap. Prompt set agreed, baseline captured.
- Weeks 3 to 6
Fix
Bot access, technical fixes, orphan pages and the first batch of internal links. These move fastest.
- Month 2
Build
Topical map and gap list locked. Content calendar running. Slipping and low-CTR queries fixed every week.
- Month 3 onward
Earn and re-rank
Outreach to the link gap and to sources engines already cite. Quarterly review resets the plan on results.
Pricing
Pick the pace. Every plan covers all twelve jobs.
Plans differ in volume and team size, not in which work you get.
Foundation
One product, one market. Fix the base and start showing up.
$3,500/mo
Save $170/mo vs monthlySave $350/mo vs monthly
- 300-point audit
- Quarterly
- Bot analytics review
- Weekly
- Search Console review
- Weekly
- Competitors tracked
- 3
- Prompts tracked daily
- 50
- New pages / month
- 4
- Page optimizations / month
- 4
- Internal links published / month
- 40
- Links + mentions / month
- 3
- Platform seats
- 2
- Team
- 2 people
Most chosen
Growth
Competitive category. Take share from the brands AI names first.
$6,500/mo
Save $320/mo vs monthlySave $650/mo vs monthly
- 300-point audit
- Monthly
- Bot analytics review
- Weekly + alerts
- Search Console review
- Twice weekly
- Competitors tracked
- 5
- Prompts tracked daily
- 150
- New pages / month
- 8
- Page optimizations / month
- 10
- Internal links published / month
- 120
- Links + mentions / month
- 6
- Platform seats
- 5
- Team
- 3 people
Authority
Several products or markets. Own the category across engines.
from$9,500/mo
Save $470/mo vs monthlySave $950/mo vs monthly
- 300-point audit
- Monthly
- Bot analytics review
- Daily alerts
- Search Console review
- Daily
- Competitors tracked
- 10
- Prompts tracked daily
- 400+
- New pages / month
- 15+
- Page optimizations / month
- 20+
- Internal links published / month
- 300+
- Links + mentions / month
- 12+
- Platform seats
- Unlimited
- Team
- 5, senior lead
Not ready for a retainer?
Visibility Diagnostic
A paid plan you keep either way. Delivered in 7 business days. Fully credited to your first month if you sign within 14 days.
- 300-point technical audit with prioritized fixes
- Bot access report: who reaches you, who is blocked
- Search Console review and internal link map, with what to fix first
- Content and backlink gaps against the competitors you name
- Topical map and category prompt set with baseline citations
- 90-day plan with owners and dates
Compare plans
Everything, side by side.
| Included | Foundation | Growth | Authority |
|---|---|---|---|
| Onboarding | |||
| Business, ICP and competitor workshop | Week one, before any work starts | ||
| Competitors tracked | 3 | 5 | 10 |
| Technical and bots | |||
| 300-point technical audit | Quarterly | Monthly | Monthly |
| Fixes shipped by our team | On your approval, or as tickets for your developers | ||
| Bot analytics (search and AI crawlers) | Weekly | Weekly + alerts | Daily alerts |
| Crawl budget and blocked-page fixes | Included | Included | Included |
| Search Console and internal links | |||
| Search Console review cadence | Weekly | Twice weekly | Daily |
| Low CTR, slipping and cannibalized fixes | Included | Included | Included |
| Internal links published / month | 40 | 120 | 300+ |
| Orphan page recovery | Quarterly sweep | Monthly sweep | Continuous |
| Content and topical depth | |||
| Competitor content gap analysis | Quarterly | Monthly | Monthly |
| Topical map | 1 cluster | 3 clusters | Custom |
| New pages / month | 4 | 8 | 15+ |
| Optimizations / month | 4 | 10 | 20+ |
| Content pruning | Quarterly | Monthly | Monthly |
| AI answers and authority | |||
| Prompts tracked daily | 50 | 150 | 400+ |
| Engines | ChatGPT, Gemini, Perplexity, AI Overviews, AI Mode | ||
| Backlink and link gap analysis | Quarterly | Monthly | Monthly |
| Links + mentions on cited URLs / month | 3 | 6 | 12+ |
| Competitor displacement plays | Not included | Included | Included |
| Reporting and access | |||
| Weekly report | Included | Included | Included |
| Wellows platform seats | 2 | 5 | Unlimited |
| Strategy call | Monthly | Bi-weekly | Weekly |
| Quarterly executive review | Not included | Included | Included |
| Shared Slack channel | Included | Included | Included |
Reporting
Every Monday, a report. Every day, the dashboard.
Agencies send a deck once a month. You get the working view we use ourselves.
- Citation rate and share of voice by engine
- Google clicks and positions for the pages we touched
- Bot coverage: who reached your site, who got blocked
- Every task shipped, with the URL
- Next week's plan and anything waiting on you
Weekly report · Week 6
Example data
- AI citation rate
- 44%+13 pts
- Share of voice
- 21%+6 pts
- Google clicks
- 8.2k+18%
- Shipped
- 11 tasks
- Internal links published
- 64
- Needs you
- Approve 2 drafts
FAQ
Straight answers.
The questions a retainer raises, answered with what we will and will not commit to.
How is this different from hiring an SEO or GEO agency?
An agency reports on tools you never see. We built the instrument, so the work and the measurement live in the same place: your Wellows account. You can open it mid-month and check our claims against the same data we are looking at.
The practical difference is that you stop paying for the reporting layer twice.
Do you work on Google as well as AI engines?
Yes. The same work moves both: pages bots can reach, topical depth, internal links and trusted mentions. We report Google clicks and positions next to AI citations.
Do you fix things, or only recommend them?
We fix them. You approve the change, we ship it. If your stack means only your developers can deploy, they get a ticket with the exact change, the file and the reason.
What do you need access to?
Search Console, analytics, your CMS or a staging branch, and bot data from server or CDN logs. If logs aren't available we read bot visits from our own tracking script instead.
Can you guarantee rankings or citations?
No. AI answers change run to run, and Google changes weekly. We commit to the work volume in your plan and show you every result, good or bad.
What counts as a "new page" or an "optimization"?
A new page is a published URL of 1,200+ words or a full landing page. An optimization is a substantive rewrite of an existing URL against a specific query or prompt. Pruning, redirects and internal links don't count against either.
How do you choose which competitors to track?
You name them in the onboarding workshop. We then check who actually shows up for your queries and in AI answers, and bring back any name you missed before the set is locked.
How do you pick which prompts to track?
From your sales calls, Search Console data and category research. You approve the set before tracking starts, and we revise it each quarter.
Where do backlinks and mentions come from?
From pages engines already cite for your prompts: roundups, comparison posts, communities and publishers. We don't buy links from networks.
We already have an SEO agency. Does this overlap?
It can sit alongside. We map who owns what during the diagnostic so nobody duplicates work.
How fast will we see results?
Bot and technical fixes often show within weeks. Content, links and topical depth usually take a quarter to compound.
Can we cancel?
Yes, with 30 days notice on month to month. Everything we create, and your data, stays yours.
Scoping call
Find out where you're missing, then let us close it.
We'll run your domain through the audit and bot check live, and tell you honestly if we're the right fit.
Want to see the platform first? Get a demo