WellowsvsCConductor
Conductor reports AI search visibility inside a broad enterprise SEO suite. Wellows focuses on one thing: the pages AI engines cite, how they describe you, and the content or outreach that earns the next citation.
Plans start at $29 a month. Every plan includes all five AI engines, unlimited projects and a 7-day trial (card required).
Plans, measurement, actions and reporting in one view.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | Conductor |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | AI Search Credits from Growth tier |
| Projects | Unlimited on every plan | 3 to 10+ sites, by tier |
| Team seats | Unlimited | No per-seat pricing |
| Tracking | Daily or weekly, per project | Yearly pool of AI credits |
| Measurement | ||
| Visibility score | Ranked daily versus competitors | Market share by topic |
| Share of voice | By engine, for every rival | Included |
| Sentiment | Rated on every cited page | Tied to cited sources |
| Explicit citations | By prompt and engine, with URL | Website citations, topic and prompt |
| Implicit citations | Counted as a separate metric | No separate metric listed |
| Daily brief | Changes and next actions, daily | Not listed |
| Acting on the data | ||
| Next steps | Quick Wins, plus a 30-day plan | Prioritized recommendations |
| Content opportunities | Ranked missing pages, with titles | Content gap analysis |
| Content writing | KIVA research, then AI page drafts | Yearly cap on AI drafts |
| Page optimisation | Fixes by section (beta) | Content Score and links |
| Outreach | Cited pages that feature competitors | Not listed |
| Contacts and pitch | Verified contact and drafted email | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | Not listed |
| Reporting | ||
| Client reporting | White-label on every plan | White-label not listed |
| Performance history | Any two dates compared | Reporting over time |
| Exports | CSV by project and date | Data API and MCP server |
| Pricing | ||
| Published prices | $29 to $497 a month | By quote, none published |
| AI allowance | 1,800 to 36,000 answers a month | 2,500 credits a year, from Growth |
| Trial | ||
| Free trial | 7 days, card required | 3 weeks, no card |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Pricing
Trial
Conductor
Coverage and plans
Measurement
Acting on the data
Reporting
Pricing
Trial
Conductor is a trademark of its owner. Conductor details are taken from its public pricing and product pages. Vendors update features regularly, so confirm on each site before you buy.
2kinds
of AI citation exist. The engine quotes a page you own, or it quotes another page that names you. Wellows counts each one and shows how to earn more of both.
2
kinds of citation, each one counted separately
5
AI engines within each plan
∞
projects and seats, at any price
Daily
sentiment scans, for your brand and for your rivals
Why teams move
Conductor covers a lot of ground. Teams move to Wellows when AI visibility is the brief and the number has to go up, with a report to back it.
Engines link to their sources. That link is where authority and referral traffic come from, so Wellows counts whether you were the source, or were named on one. A bare mention in the answer text is tracked as the weaker signal that it is.
Review sites, forum threads and old comparison posts feed the story engines tell about you. That is your shadow reputation. Wellows lists the exact URLs behind it and flags the negative ones that engines keep on citing as their sources.
Each gap becomes a page to build upon, a page to resolve or an editor to email, sorted by likely impact. You see your place, plan the work, ship it and demonstrate the lift in one workspace.
Two kinds of citation
An AI answer is assembled from sources. Sometimes the source is your page. More often it's another page that mentions you. Wellows measures the two separately, since each needs different work.
The engine pulled its information from a URL on your domain and linked it under the answer. Because the page is yours, you can restructure it so engines quote it more often.
How you grow it: Content Opportunities, KIVA keyword research, AI drafts and page optimisation.
The engine's source is a review, a roundup, a Reddit thread or a YouTube video, and your name is on it. These tend to outnumber explicit citations, and together they form your shadow reputation.
How you grow it: outreach to cited pages that feature rivals, with a verified contact and a pitch.
Inside the product
The first screen is a short written brief covering who gained ground, where you lost it and what to do about it today. Your rank, visibility score and citation totals sit just underneath.
Every prompt you track carries a topic, an intent and a visibility score. Click through to read the answer and the pages it drew on, each with a sentiment rating. This is where your shadow reputation becomes a list of URLs.
Outreach shows you pages the engines already cite that mention a competitor but not you. They're sorted by domain authority, then by how many citations you could realistically pick up.
What you gain
Pages that engines cite and that already feature your competitors, sorted by authority and projected citations. Each has a verified contact and a pitch ready to send.
KIVA reads your Search Console data for the target keywords and the follow-up questions an engine asks behind a missing page. Wellows then writes the draft from that research, structured so engines can quote it.
Engines describe you with pages written by other people. Wellows rates how each cited page talks about you and orders the negative ones by how often engines return them, so the loudest get fixed first.
Every morning, a quick note tells you what shifted and who gained. We do the same page-level sentiment check on your competitors, so you can see which of their pages are working for them and which are dragging them down.
White-label reporting for each client and country, included with every plan from $29.
A brand, a regional site or a client account is a project. Adding one is free until it starts running prompts.
Worked example
A “best tools” roundup keeps earning your competitor citations, and you aren't on it. This is what happens next in each product.
Outcome: You have a task, an owner and a result to show.
Outcome: You can see the gap.
After the report
Conductor and Wellows both tell you where you stand in AI answers. Wellows carries on in three areas.
Wellows
Two citation types, tracked apart
Conductor
Brand mentions and website citations
Wellows logs explicit and implicit citations as separate numbers, then reads each cited page to report exactly how that page describes your brand.
Wellows
A page drafted or a pitch sent
Conductor
Content recommendations
A gap becomes one of three jobs: draft a new page from KIVA's research, fix a page without creating a rival one, or pitch a cited source through a verified contact.
Wellows
5 engines and unlimited projects
Conductor
Credits from Growth tier
The $29 plan covers the same five AI engines as the $497 plan, along with sentiment scoring, share of voice and white-label client dashboards for every brand or client that you work with.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. Other tools hand you a number and leave it there. This one gives you a way to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantWhich fits you
Try Wellows
Same prompts and competitors in both. Compare what each tells you to do.
Start your 7-day free trialTrial week
You get the full product for the week. Starting it needs a credit card.
Enter your domain, competitors and the prompts you follow in Conductor. Choose your engines and a cadence.
Check explicit and implicit citations, the sentiment for each source page and your share of voice by engine. Your daily briefs begin.
Pick a Quick Win from the 30-day plan, draft a page from KIVA's keyword research and send your first outreach pitches to cited pages.
What are the best Conductor alternatives for tracking brand visibility in AI search?
Wellows, Profound and Peec AI are the three to compare first. Wellows tracks explicit and implicit citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode from $29 a month, and adds outreach and content tools on every plan. Profound tracks up to nine engines on custom enterprise pricing. Peec AI offers published plans built around visibility analytics.
Which tools are better than Conductor for monitoring ChatGPT and Google AI Overviews mentions?
It depends on what you need to monitor. If you only want AI answers tracked, a dedicated tool such as Wellows covers ChatGPT and Google AI Overviews on every plan, including the $29 one, while Conductor lists AI Search Credits from its Growth tier. Wellows also separates a mention from a citation, so you can see when an engine linked to you as a source and when it only named you.
Conductor vs Profound: which is better for AI visibility?
Both are enterprise platforms with custom pricing. Conductor combines AI search reporting with traditional SEO, content tools and website monitoring. Profound focuses on AI visibility and tracks up to nine answer engines, including Claude, Copilot and DeepSeek. Choose Conductor if you want SEO and AI search in one suite, and Profound if engine coverage is the priority. If you want published pricing and outreach built in, compare Wellows as well.
How much does Conductor cost?
Conductor doesn't publish prices. Its pricing page lists three tiers, Essentials, Growth and Enterprise, with usage limits for each, and directs Growth and Enterprise buyers to sales. It offers a 3-week free trial with no credit card. Wellows publishes four plans at $29, $97, $249 and $497 a month.
What is the difference between a mention and a citation in AI search?
A mention is just your brand name showing up in an AI answer's text. A citation is different: it's a source the engine pulled and linked while writing that answer. That's why citations count for more. The engine is vouching for them, and they're what people click. Wellows tracks two kinds. An explicit citation is when your own URL is the source. An implicit one is when the cited page belongs to someone else but names you.
What is a shadow reputation?
Your shadow reputation is the version of your brand that AI engines assemble from pages you didn't write, such as reviews, forum threads and comparison articles. Wellows scores each cited page as positive, neutral or negative and shows the exact URLs behind the negative sentiment, so you know which pages to address first.
Can Wellows replace Conductor completely?
Not for everything. Wellows is an AI visibility platform, so it doesn't include traditional keyword rank tracking, website monitoring or AI bot crawl logs. Teams that rely on Conductor for those often keep an SEO tool alongside Wellows. Teams whose main goal is earning AI citations can run Wellows on its own.
How do I move from Conductor to Wellows?
Try Wellows free for 7 days. Set up a project with the same prompts and competitors you're already tracking in Conductor, then let the two run next to each other for a few weeks, two to four is plenty. Once Performance History shows a trend you trust, shift your reporting over. You'll need a credit card to start the trial.
Sources: Wellows AI information page, Wellows pricing, and Conductor's public pricing, free trial and AI Search Performance pages. Product screens use demo or anonymised data.
