WellowsvsBBotify
Botify is an enterprise platform for technical SEO and AI readiness, sold by demo. Wellows concentrates on AI citations: which pages engines cite, what those pages say about you, and what to publish or pitch next.
From $29 a month, with all five AI engines and unlimited projects on every plan. The 7-day free trial needs a credit card.
Engines, metrics, next actions and reports compared.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | Botify |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | The same five AI engines tracked |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Data refreshed weekly |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Rankings in AI answers |
| Share of voice | For each engine and rival | Share of voice, by time |
| Sentiment | Rated for each cited page | Sentiment not listed |
| Explicit citations | Logged by prompt, engine and URL | Citations across the AI platforms |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | Prioritized actions |
| Content opportunities | Missing pages, ranked and titled | AI queries to win |
| Content writing | AI page drafts from KIVA research | Separate content module |
| Page optimisation | Section fixes (beta) | Automated page changes |
| Outreach | Cited pages featuring competitors | No outreach is listed |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | Trends over time |
| Exports | CSV by project and date | Via the Botify MCP |
| Trial | ||
| Free trial | 7 days, card required | Demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Botify
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Botify is a trademark of its owner. Botify details are taken from its public product pages. Products change often, so confirm the details on each vendor's site before choosing.
2types
of citation put you in an AI answer: a page of yours is the source, or a source page names you. Wellows measures each type and shows how to earn more of it.
2
citation types, each with its own number
5
AI engines with all the plans
∞
projects and seats at every price
Daily
sentiment scans, for you and each of your rivals
Why teams change
Botify is strong on crawling, indexing and site automation. Teams add or switch to Wellows when the target is being cited in AI answers.
People can only follow a source. When an engine lists your page under its answer, you gain its trust and a path for readers. Wellows keeps citations and mentions in separate counts, so you always know which of the two is actually growing.
What engines repeat about you comes mostly from review sites, listicles and discussion threads. Wellows identifies the ones cited again and again, shows how each describes your brand, and marks those that recommend a competitor.
The gap is never a number; it is always a page to refresh, a page to build or a publisher to approach. Quick Wins ranks it based on the expected impact, and the 30-day plan plans it for you.
How citations work
Behind every AI answer is a list of sources. Your own page might be on it, or a page on it might mention you. Wellows reports the two separately and has tools aimed at each of them.
An engine took its information straight from your URL and credited it under the answer. That page is yours to improve, so you can reshape it to be quoted more often.
Built up with content: Content Opportunities, KIVA keyword research, AI drafts and page fixes.
An engine relied on a review, a roundup, a Reddit thread or a YouTube video where your brand is mentioned. For most brands these outnumber explicit citations by far, and they are where shadow reputation forms.
Built up with outreach: cited pages that name rivals, verified contacts and a pitch to send.
See the product
The first thing you see is a brief on changes since the previous scan: who moved up, where you fell and what to do today. Your rank, visibility score and citation totals sit below.
Every prompt carries a topic, buyer intent, a mention type and a visibility score. Click in to read the full answer and its source pages, each rated for sentiment. That is your shadow reputation in list form.
Outreach shows third-party pages engines cite where competitors are named and you are missing, sorted by domain authority and projected citations.
What you add
Pages engines already cite where your competitors appear, ranked by authority and projected citations. A verified contact and a ready email come with each one of them.
KIVA digs into your Search Console data for the target keywords of a missing page and for the follow-up questions engines ask in the background. Wellows drafts the page from those findings so it is easy to quote.
AI builds its view of you from other people's pages. Wellows scores how each cited page describes you and ranks negative pages by how often engines return them, so you fix the biggest first.
Every morning brings a plain summary of what changed, which rival gained and where you lost ground. Your competitors get the same sentiment scan, so shifts in their story are visible on the day they happen.
For each client and each country, carrying your agency's name. Part of every plan from $29.
Brands, regional sites and clients each get a project. A new project costs nothing until its first prompt runs.
In practice
A rival is cited again and again from a "top tools" article that never names you. This is what each platform gives you.
Result: You have a task with an owner and proof of its completion.
Outcome: You know the gap exists.
After the dashboard
Botify and Wellows both measure your place in AI answers. Wellows goes further in three ways.
Wellows
Explicit and implicit counts
Botify
Citations and share of voice
Wellows tracks the two citation types separately and reads every cited page, so you see how often you are cited and how you are described.
Wellows
Drafts, page fixes and outreach
Botify
Prioritized actions
Each gap turns into a job to do: a new page drafted from KIVA's research, an existing page fixed without creating a duplicate, or a source pitched through a verified contact.
Wellows
5 engines, unlimited projects
Botify
Not published, by demo
Every plan from $29 a month covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with sentiment, share of voice and white-label dashboards for all of your brands and clients.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantChoosing
Try Wellows
Keep prompts and competitors the same, then compare what each tool tells you.
Start your 7-day free trialYour trial week
Nothing is locked during the trial. A credit card is needed to start it.
Enter your domain, competitors and the prompts you track in Botify. Select your engines and how often they run.
Review explicit and implicit citations, sentiment by source page and share of voice by engine. Daily briefs begin to arrive.
Open your 30-day plan, take on a Quick Win, draft a page from KIVA's keyword research and send your first outreach emails.
What are the best Botify alternatives for AI search optimization?
Wellows is the best fit if your goal is getting cited in AI answers. It tracks explicit and implicit citations, sentiment and share of voice across five engines, then turns each gap into a content or outreach task. Peec AI, Profound, Otterly.AI, Promptwatch, Rankscale and ZipTie are also worth a look.
Which tools like Botify track how a brand appears in AI answers?
Wellows, Peec AI, Profound, Otterly.AI, Promptwatch, Rankscale and ZipTie all track brand appearances in AI answers. Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode daily, and adds sentiment by source page, verified outreach contacts and AI page drafts. Plans start at $29 a month.
Botify vs BrightEdge: which is better for AI visibility?
Both are enterprise platforms built around large-site SEO, so the better pick depends on your stack and budget. Neither is built around earning citations through outreach and page drafts. If that's your goal, Wellows is the closer fit, with published pricing from $29 a month and a 7-day trial. Confirm current details on each vendor's site.
Is a credit card needed for the Wellows trial?
Yes. All Wellows plans begin with a 7-day free trial, and a credit card is required to start one.
What is an implicit citation?
An implicit citation is when a third-party page that an AI engine used as a source mentions your brand. It differs from an explicit citation, where your own URL is the source. Wellows counts the two separately, and grows implicit citations through outreach.
Can Wellows replace Botify for my whole team?
Not completely. Wellows is an AI visibility platform, so it doesn't crawl your site, analyse server logs or automate technical SEO. Large sites that use Botify for those jobs often run Wellows alongside it. Teams focused on citations use Wellows alone.
Sources: Wellows AI information page, Wellows pricing, and Botify's public AI Visibility and platform pages. Product screens use demo or anonymised data.
