WellowsvsBBluefish
Bluefish sells agentic marketing for the Fortune 500, tracking 10+ AI models in a sales-led rollout. Wellows is self-serve from $29 a month and shows who AI cites, what those pages say about you, and what to do.
Four plans from $29 to $497 a month, each with all five AI engines and unlimited projects. 7-day free trial, card required.
Head-to-head
Engines, metrics, follow-up and reporting compared.
| Capability | Wellows Top pick | Bluefish |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | 10+ models, including Alexa Shopping |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Updated every day |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Visibility by audience |
| Share of voice | For each engine and rival | Share of voice by persona |
| Sentiment | Rated for each cited page | Favorability vs rivals |
| Explicit citations | Logged by prompt, engine and URL | Citations traced to the URL level |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | Impact-ranked tactics |
| Content opportunities | Missing pages, ranked and titled | Agentic Campaigns |
| Content writing | AI page drafts from KIVA research | Content brief tools |
| Page optimization | Section fixes (beta) | Site content tactics |
| Outreach | Cited pages featuring competitors | No outreach is listed |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | API and MCP access |
| Trial | ||
| Free trial | 7 days, card required | Demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Bluefish
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Bluefish is a trademark of its owner. Bluefish details come from its public home page and product suite pages. Products and terms change over time, so check each vendor's site before signing up.
2routes
to a citation exist: an engine quotes a page you published, or it quotes a page elsewhere that mentions you. Wellows tracks each route and helps you widen it.
2
citation types, each counted on its own
5
AI engines in every plan
∞
projects and seats, any plan
Daily
tone scans for your brand and each rival brand
Why teams move
Bluefish is designed for Fortune 500 marketing groups and full-service rollouts. Teams choose Wellows to act on citations this week, on their own.
An engine can mention you and still send the reader somewhere else. The page it quotes under the answer is what gets the trust and the visit. Wellows tracks quotes and mentions separately, so you can see which of the two is growing.
Reviews, comparison posts and community threads feed most of what AI says about a brand. Wellows lists the pages engines quote most, scores how each describes you, and highlights the ones that point readers to a rival instead.
Wellows turns every citation into a task: improve an existing page create a new one or suggest a source. Quick Wins organizes these tasks by how impact they're likely to have. The 30-day plan breaks them down week by week so it's easy to see what to do next.
Citation types
Engines write answers from the pages they fetch. Some of those pages are yours, and some mention you. Wellows counts the two kinds separately and gives each one its own set of tools.
The answer draws on a URL from your own site and shows it as a source beneath the text. The page is yours to edit, so you can shape it until engines quote it more often.
Grown by content: Content Opportunities, KIVA keyword research, AI drafts and page fixes.
The source is somebody else's review, roundup, Reddit thread or video, and your brand appears in it. Most brands have more of these than explicit citations, and they are what forms your shadow reputation.
Grown by outreach: cited pages naming your rivals, checked contacts and a drafted pitch.
Inside Wellows
A brief at the top explains what happened since the last scan: who moved up, where you dropped and which task comes first. Rank, visibility score and citation totals sit just below.
Every prompt you track shows its topic, buyer intent, mention type and visibility score. Opening it reveals the full answer and each page behind it, with a tone grade beside every one. That list is your shadow reputation.
Here you will find third-party pages engines quote that mention a competitor and leave you out, ordered by domain authority and likely citations.
What you also get
A ranked list of pages and search engines where your rivals already show up sorted by how authoritative they're how likely they are to get citations. Each entry includes a contact and a ready-to-send pitch.
KIVA reads your Search Console queries to choose the terms a missing page should cover and the side questions engines ask behind the scenes. Wellows writes the first draft from that research, structured to be quoted.
What AI says about you is drawn from sites you don't run. Wellows grades the tone of every quoted page and orders the bad ones by how often engines use them, so the most visible get fixed first.
Each morning brings a short note on what changed, which rival climbed and where your own numbers fell. Competitors go through the same tone check, so you notice a shift in their coverage on the day it begins.
Per-client and per-market dashboards carrying your agency's branding, on every plan from $29.
Every brand, market and client is its own project, and the whole team can log in. There is nothing extra to pay.
Worked example
A rival keeps getting quoted from a "best platforms" roundup that skips your brand. This is what each tool does about it.
Outcome: You end with a task, an owner and a result to show.
Outcome: You know which source matters.
Going further
Bluefish AI and Wellows both report how AI presents your brand. Wellows goes further in three ways.
Wellows
Explicit and implicit, per URL
Bluefish
Citations traced to URLs
Wellows splits every citation into explicit or implicit for each prompt and engine, and reads each quoted page to report the tone it takes towards you.
Wellows
Drafts, fixes and outreach
Bluefish
Ranked site tactics
Each gap turns into a job: draft a new page from KIVA's keyword research, improve an existing page without making a duplicate, or pitch a source through a checked contact.
Wellows
Self-serve, from $29 a month
Bluefish
Enterprise, through demos
From the $29 plan up, Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with tone scores, share of voice and branded dashboards for clients.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
SEO and content people in their own words.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantWhich to pick
Try Wellows
Track the same prompts and rivals, then compare the next steps you are given.
Start your 7-day free trialYour trial
Every feature is switched on for the trial. A card is needed to begin it.
Enter your site, competitors and the prompts you track in Bluefish, then pick your engines and how often they run.
Work through both citation types, the tone of each source page and your share of voice per engine as the morning notes begin.
Choose a Quick Win from your 30-day plan, let KIVA research a page for Wellows to draft, and then send your first few pitches.
Before you start
What are the best Bluefish AI alternatives?
Wellows is the best Bluefish AI alternative for teams that want to grow AI citations without an enterprise rollout. It tracks explicit and implicit citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month with a trial. Profound, Peec AI and Brandlight are other options you could also compare.
Which tools track how ChatGPT and Gemini talk about my brand like Bluefish AI?
Wellows, Profound and Peec AI all track how ChatGPT and Gemini describe a brand. Wellows grades the tone of every page an engine quotes, so you can see which URLs shape that description, and it reports citations separately from plain mentions of your name.
Is there a more affordable alternative to Bluefish AI for AI brand monitoring?
Yes. Bluefish does not publish pricing and is sold to enterprise teams through demos. Wellows publishes four plans from $29 to $497 a month, each with ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, unlimited projects and seats, and a 7-day free trial.
Is a credit card needed for the Wellows trial?
Yes. Every Wellows plan starts with a 7-day free trial, and a credit card is needed to begin it.
How does Bluefish track AI answers?
Bluefish says it tracks more than 10 AI models daily, including ChatGPT, Gemini, Perplexity and Alexa for Shopping. It reports visibility, share of voice by persona, favorability against rivals, AI accuracy and citations traced to the URL, with impact-ranked tactics.
How do I move from Bluefish to Wellows?
Want to see it on your data? Book a demo with your Bluefish prompt list, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Bluefish's public home, AI Monitoring Suite and AI Optimization Suite pages. Product screens use demo or anonymized data.
