WellowsvsBBrightEdge
BrightEdge added AI search tracking to an enterprise SEO platform sold by demo. Wellows is built only for AI visibility: it shows which pages engines cite, how they describe you, and what to publish or pitch next.
Every plan has all five AI engines and unlimited projects. Pricing starts at $29 a month, with a 7-day trial (card needed).
Coverage, measurement, actions and reporting, row by row.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | BrightEdge |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | The same five AI engines tracked |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Cadence is not published |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Presence versus rivals |
| Share of voice | For each engine and rival | Competitor benchmarks |
| Sentiment | Rated for each cited page | Rated, with reasoning |
| Explicit citations | Logged by prompt, engine and URL | A citations presence metric shown |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | AI Recommendations |
| Content opportunities | Missing pages, ranked and titled | Gaps become briefs |
| Content writing | AI page drafts from KIVA research | Briefs for your writers |
| Page optimisation | Section fixes (beta) | Page recommendations |
| Outreach | Cited pages featuring competitors | Names cited publications |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | Shareable, not white-label |
| Performance history | Any two dates, compared | Movement over time |
| Exports | CSV by project and date | PNG or CSV exports |
| Trial | ||
| Free trial | 7 days, card required | Demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
BrightEdge
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
BrightEdge is a trademark of its owner. BrightEdge details are taken from its public product pages. Features change over time, so check each vendor's site before you decide.
2paths
into an AI answer: the engine cites a page you own, or it cites a page that mentions you. Wellows tracks each path and gives you the work that grows it.
2
types of citation, reported as two numbers
5
AI engines on each of the plans
∞
projects and seats, on any plan
Daily
sentiment scans of your brand and your competitors
Reasons to move
BrightEdge is a deep SEO platform with AI tracking added. Teams choose Wellows when AI citations are the goal and they need results fast.
An engine can say your name and send nobody your way. It is the source link below the answer which has authority and brings traffic with it. The Wellows algorithm distinguishes mentions from citations for the same reason.
Engines learn about your brand from reviews, community threads and roundups. That collection is your shadow reputation. Wellows shows which of those URLs are cited most, what each says about you, and which ones favour a rival.
Every missing citation becomes a task to either revise an existing page or create a new one or contact a resource. Quick Wins prioritizes the tasks based on their possible effect, and a 30-day plan outlines the priority schedule right away.
Citation types
AI engines assemble answers from sources they retrieve. You can be one of those sources, or be named by one. Wellows counts the two apart, because the work that grows each is different.
The engine retrieved a URL on your domain and linked it beneath its answer. Since you own and edit that page, you can rework its structure so it gets quoted more often.
Grows through content: Content Opportunities, KIVA keyword research, AI drafts and optimisation.
The engine's source is a third-party review, listicle, forum thread or video, and it mentions you. Brands usually collect more of these than explicit citations, and together they shape your shadow reputation.
Grows through outreach: cited pages featuring rivals, a verified contact and a ready pitch to send.
Product tour
You land on a short plain-language brief: which competitors gained, where you dropped, and what to do next. Under it are your rank, your visibility score and your citation counts.
Prompts are listed with topic, buyer intent, mention type and a visibility score. Opening one shows the answer and every page behind it, with sentiment for each. Your shadow reputation becomes a list you can work.
This screen collects third-party pages that engines cite and that feature a competitor without you, ordered by authority and projected citations.
Beyond tracking
Third-party websites, indexed by search engines and already hosting your competitors, sorted by authority and predicted citations. Each has a contact and an email template confirmed.
KIVA goes through your Search Console data to find the keywords a missing page should target and the follow-up questions engines run in the background. Wellows then writes the draft from that research, built for quoting.
Engines describe you with pages written by others. Wellows rates how each cited page speaks about you and sorts the negative ones by how often they are returned, so effort goes where it counts.
You start the day with a plain-language summary of what shifted, who gained and where you slipped. The same sentiment scan covers your competitors, so you can watch their narrative change while it is happening.
Dashboards per client and country under your own agency brand, on every plan from $29.
Each brand, regional site or client account is a project. Creating one is free until it runs its first prompt.
Example
An industry roundup keeps earning a rival citations and leaves you out. Here is what each product does with that gap.
Result: you will have yourself a task, a person accountable for it, and a result to report.
Outcome: You know who to approach.
Past the dashboard
Both platforms report your position in AI answers. Wellows continues in these three areas.
Wellows
Explicit and implicit, apart
BrightEdge
Mentions and citations presence
Wellows records explicit and implicit citations as two numbers, then crawls every cited page to show the way that page talks about your brand.
Wellows
Drafted pages and sent pitches
BrightEdge
Briefs for your team
A gap is handled as work: generate a page from KIVA's research, repair an existing page without spawning a competing one, or pitch the source using a verified contact.
Wellows
5 engines, unlimited projects
BrightEdge
Not published, by demo
From $29 a month you get ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, plus sentiment, share of voice and white-label dashboards for every brand and client.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantHow to choose
Try Wellows
Use the same prompts and rivals, then compare the next steps you are given.
Start your 7-day free trialFirst seven days
The whole product is open during the trial. You need a credit card to begin.
Add your domain, your competitors and the prompts you monitor in BrightEdge. Then choose engines and a cadence.
Look at explicit and implicit citations, sentiment for each source page and share of voice per engine. Daily briefs start arriving.
Open the 30-day plan, choose a Quick Win, generate a page from KIVA's keyword research and send your first few outreach emails.
What are the best BrightEdge alternatives for AI search visibility?
It depends on the job. If you want AI engines to cite you, Wellows is the one to try first. It tracks explicit and implicit citations, sentiment and share of voice across five engines, then turns each gap into a content or outreach task. Peec AI, Profound and Otterly.AI are also worth comparing.
Is there a cheaper alternative to BrightEdge that tracks citations in ChatGPT and Perplexity?
Probably, but BrightEdge doesn't publish prices, so you can't check until you've sat through a demo. Wellows starts at $29 a month and covers ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode. Every plan includes unlimited projects and a 7-day free trial (card needed).
BrightEdge vs Conductor: which is better for AI Overviews tracking?
We haven't compared Conductor feature by feature, so check its site for specifics. Both are broad enterprise SEO platforms with AI tracking added. If AI Overviews citations are your main goal, Wellows tracks Google AI Overviews and AI Mode alongside ChatGPT, Gemini and Perplexity, and turns each gap into a task.
Does the Wellows trial need a credit card?
Yes. Each Wellows plan starts with a 7-day free trial, and you need a credit card to begin it.
What is a shadow reputation?
A shadow reputation is the picture of your brand that AI engines build from pages you didn't write, such as reviews, forum threads and comparison posts. Wellows scores each cited page as positive, neutral or negative and shows the URLs behind any negative sentiment.
Can Wellows replace BrightEdge entirely?
Not for every job. Wellows is built for AI visibility, so it has no traditional keyword rank tracking, site audits or SEO automation. Teams that depend on BrightEdge for those keep an SEO platform next to Wellows. Others run Wellows alone.
Sources: Wellows AI information page, Wellows pricing, and BrightEdge's public AI Catalyst and product pages. Product screens use demo or anonymised data.
