WellowsvsMMoz AI Search Toolkit
Moz AI Search Toolkit is Moz's enterprise SERP tracker: daily rankings, SERP features and archived results pages for agencies and large brands, sold by custom quote. Wellows starts where the results page ends. It tracks five AI engines, shows who they cite and how those pages describe you, and helps you publish or pitch the fix, from $29 a month.
Four plans from $29 to $497 a month, each with all five AI engines, unlimited projects and unlimited seats. 7-day free trial, card required.
Head-to-head
Engines, metrics, follow-up and reporting compared.
| Capability | Wellows Top pick | Moz AI Search Toolkit |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | Google AI Overviews in SERP data; ChatGPT and Gemini reported in a newer module |
| SERP rank tracking | Focused on AI answers | Daily ranks, SERP features and archived SERPs |
| Projects | Unlimited on every plan | Unlimited sites and competitors |
| Team seats | Unlimited, never metered | As many accounts as you need |
| Tracking | Daily or weekly, by project | Daily |
| Pricing | Published, from $29 a month | Custom quote |
| Measurement | ||
| Visibility score | Your share of citations against your competitors | Share of voice built on rankings |
| Share of voice | For each engine and rival | Search share of voice |
| Sentiment | Rated for each cited page | Not listed |
| Explicit citations | Logged by prompt, engine and URL | Sources cited inside AI Overviews |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | A Quick Wins card each morning | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins ranked by impact against effort | No recommendations are listed |
| Content opportunities | Missing pages, ranked | Not listed |
| Content writing | KIVA drafts pages from your Search Console data | Not listed |
| Page optimization | Section-level fixes (beta) | Not listed |
| Outreach | Cited pages featuring competitors | No outreach is listed |
| Contacts and pitch | Verified contacts plus ready-to-send templates | Not listed |
| Reporting | ||
| Client reporting | White-label dashboards on every plan | Client accounts; white-label not listed |
| Performance history | Any two dates, compared | Daily history and SERP archive |
| Exports and data | CSV from every module | API access |
| Trial | ||
| Free trial | 7 days, card required | Demo request |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Moz AI Search Toolkit
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Moz and Moz AI Search Toolkit are trademarks of their owner. Moz AI Search Toolkit details come from Moz's vendor listings on G2 and Capterra and from third-party reviews. Products and terms change over time, so check each vendor's site before signing up.
Rankings vs Citations
Moz AI Search Toolkit is built to track rankings and SERP features at enterprise scale, and it remains strong for Google. If you need to know whether AI engines cite you, what the cited pages say, and what to do about it, Wellows covers that, with published prices and a trial.
2
citation types, each counted on its own
5
AI engines in every plan
∞
projects and seats, any plan
Daily
tone ratings for every page that cites you
Why teams move
Moz AI Search Toolkit is designed for agencies and enterprise teams that live in rankings data. Teams add Wellows when more of their buyers' questions are answered by AI engines, and a position on the results page no longer tells the whole story.
When an AI answer appears, buyers may never reach the blue links. Wellows tracks whether ChatGPT, Gemini, Perplexity and Google's AI features cite your pages, not only where those pages rank.
Reviews, comparison posts and forum threads feed most of what AI says about a brand. Wellows lists the pages engines cite most, rates how each describes you, and flags the ones pointing readers to a rival.
Wellows turns each citation gap into a task: improve an existing page, create a new one with KIVA, or pitch a cited source. Quick Wins ranks them by likely impact against effort.
Citation types
Engines write answers from the pages they retrieve. Some are yours, and some mention you. Wellows counts the two separately and gives each its own set of tools.
The answer draws on a URL from your site and lists it as a source. It is the AI equivalent of a ranking, and you can edit the page until engines cite it more often.
Grown by content: Content Opportunities, KIVA keyword research, AI drafts and page optimization.
The source is someone else's review, roundup, Reddit thread or video, and your brand appears in it. Rank trackers do not see these at all, yet they shape most of your shadow reputation.
Grown by outreach: cited pages that name your rivals, verified contacts and ready-to-send templates.
Inside Wellows
A Quick Wins card arrives each morning with the page to write and the outreach to send. Your AI Visibility Score, rank against the rivals you track and citation totals sit underneath.
Every prompt you track shows its topic, intent and visibility score. Open it to read the full answer and each page behind it, with a tone rating beside every one. That list is your shadow reputation.
Wellows lists third-party pages the engines cite that mention a competitor and leave you out, prioritized by estimated citation gain.
What you also get
A prioritized list of cited pages where rivals already appear, each with a verified contact and a template, so getting your brand onto them becomes a task with an owner.
KIVA reads your Search Console data to choose the terms and follow-up questions a missing page should cover. Wellows drafts the page from that research, structured to be cited.
What AI says about you is drawn from sites you don't run. Wellows rates the tone of every cited page, so the most damaging ones get fixed first.
Each morning brings the page to write and the outreach to send that day, ranked by likely impact.
White-label dashboards on every plan, covering reports, dashboards and the initial audit export.
Every brand, market and client is its own project, and the whole team can log in. There is nothing extra to pay.
Worked example
Your page ranks third for "best project tool for agencies", but the AI answer above the results cites a rival's roundup instead. This is what each tool does about it.
Outcome: two tasks, an owner for each and a dated result.
Outcome: you know where you rank and that an AI answer sits above you.
Going further
Moz AI Search Toolkit and Wellows both help you understand search visibility. Wellows goes further on AI answers in three ways.
Wellows
Explicit and implicit, with tone per URL, across five engines
Moz AI Search Toolkit
Rankings, SERP features and AI Overview sources
Wellows splits every citation into explicit or implicit for each prompt and engine, and reads each cited page for the tone it takes towards you.
Wellows
Drafts, page fixes and outreach
Moz AI Search Toolkit
Data and API for your own analysis
Each gap turns into a job: draft a new page from KIVA's research, improve an existing page, or pitch a source through a verified contact.
List prices.
From the $29 plan up, Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with tone ratings, share of voice and white-label client dashboards. See Wellows pricing.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
SEO and content people in their own words.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantWhich to pick
Try Wellows
Track the questions behind your most valuable keywords on five AI engines, then compare what you learn with your rankings.
Start your 7-day free trialYour trial
Every feature is switched on for the trial. A card is needed to begin it.
Enter your site and competitors, and turn your most valuable Moz AI Search Toolkit keywords into the questions buyers ask AI. Then pick your engines and how often they run.
Work through both citation types, the tone of each source page and your share of voice per engine as the morning cards begin.
Pick a Quick Win, let KIVA research a page for Wellows to draft, and send your first pitches to cited pages that feature your rivals.
Before you start
What are the best Moz AI Search Toolkit alternatives for AI search?
Wellows is a strong Moz AI Search Toolkit alternative for teams that need to track and grow citations in AI answers, not only rankings. It tracks explicit and implicit citations, sentiment by source and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month with a 7-day trial. DemandSphere, Semrush and Ahrefs Brand Radar are other options to compare.
Does Moz AI Search Toolkit track AI Overviews and ChatGPT?
Moz AI Search Toolkit records Google AI Overviews in its daily SERP data, including the sources they cite, according to 2026 reviews. Third-party listings also report a newer Moz AI Search Toolkit module for ChatGPT and Gemini; Moz's own pages were not available for this comparison, so confirm the current coverage with Moz. Wellows tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on every plan.
How much does Moz AI Search Toolkit cost compared with Wellows?
Moz AI Search Toolkit is sold by custom quote through a demo, and its G2 and Capterra listings show plans from $720 a month. Wellows publishes four plans from $29 to $497 a month, each with all five engines, unlimited projects and seats, and a 7-day free trial.
Can I use Moz AI Search Toolkit and Wellows together?
Yes. Many SEO teams keep Moz AI Search Toolkit for large-scale daily rank and SERP tracking, and use Wellows for AI citations, sentiment by source page and the content and outreach work that changes them.
Is a credit card needed for the Wellows trial?
Yes. Every Wellows plan starts with a 7-day free trial, and a credit card is needed to begin it.
How do I move from Moz AI Search Toolkit to Wellows?
Want to see it on your data? Book a demo with your top Moz AI Search Toolkit keywords, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Moz AI Search Toolkit's vendor listings on G2 and Capterra, plus reviews of Moz AI Search Toolkit's AI Overview and AI visibility features. Product screens use demo or anonymized data.
