WellowsvsSSimilarweb
Similarweb added AI Brand Visibility to its market intelligence suite, with plans from $99 a month for one user. Wellows starts at $29 with unlimited seats and focuses on citations, sentiment by source and outreach.
All Wellows plans include five AI engines, unlimited projects and seats, and a 7-day free trial. A credit card is required.
Plans, metrics, actions and reports, compared line by line.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | Similarweb |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | Four AI engines listed, with Gemini |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | 1 user per plan |
| Tracking | Daily or weekly, by project | Refreshed every day |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Brand visibility data |
| Share of voice | For each engine and rival | Competitor benchmarks |
| Sentiment | Rated for each cited page | Score from -1 to 1 |
| Explicit citations | Logged by prompt, engine and URL | Cited domains and URLs, with scores |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | No action plan listed |
| Content opportunities | Missing pages, ranked and titled | Rival citation gaps |
| Content writing | AI page drafts from KIVA research | No drafting is listed |
| Page optimisation | Section fixes (beta) | Not listed |
| Outreach | Cited pages featuring competitors | Most-cited sources |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | 3 or 6 months kept |
| Exports | CSV by project and date | Not detailed publicly |
| Trial | ||
| Free trial | 7 days, card required | Free trial |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Similarweb
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Similarweb is a trademark of Similarweb Ltd. Its details are taken from the public AI Brand Visibility pages, including plan prices. Plans and features change, so verify on each site before you buy.
2sorts
of citation feed an AI answer: pages you own that engines quote, and other pages they quote that mention you. Wellows reports both and helps you add to each.
2
sorts of citation, counted in separate columns
5
AI engines on each Wellows plan
∞
projects and seats, no add-ons
Daily
sentiment scans for your brand and competitors
Why teams switch over
Similarweb is strong on market and traffic data. Teams come to Wellows when they need whole-team access and help acting on citation gaps.
You can have a big share of voice and still lose the click, because engines talk about you while linking to someone else. The citation is the link, and that's where the trust and traffic come from. Wellows keeps mentions and citations in separate counts, so you can always see which one is growing.
Much of what an engine says about you is lifted from review sites, lists and community threads. Wellows records which of these pages are cited most often, how each one describes your brand, and where a rival is being put forward instead of you.
For every missing citation Wellows suggests the work: update a page, create one, or pitch a publisher. Quick Wins lists the work by impact, and a 30-day plan sets out the sequence for the month.
Citation basics
Each AI answer is assembled from retrieved pages. Your page may be among them, or one of them may name you. Wellows counts these cases separately and gives you tools matched to each.
ChatGPT, Gemini or Perplexity drew on one of your own URLs and listed it under the answer. It is your page, so you can keep improving how clearly it answers the prompt.
Built through content: Content Opportunities, KIVA keyword research, AI drafts and page fixes.
The cited source is a review, a listicle, a Reddit thread or a YouTube video in which your brand appears. Most brands earn more of these than explicit citations, and they are the raw material of shadow reputation.
Built through outreach: cited pages that name rivals, verified contacts and a pitch email.
Product screens
A short brief opens the overview and sums up what shifted since the previous scan: which rivals gained, where you lost ground and what to do. Rank, visibility score and citations follow.
Every tracked prompt lists its topic, buyer intent, mention type and visibility score. Clicking through shows the whole answer and each source page with a sentiment rating, which is your shadow reputation in detail.
The outreach list holds third-party pages that engines cite, that mention a competitor and that leave you out, sorted by authority and projected citations.
Beyond measurement
Third-party pages that engines cite where your rivals already appear, ranked by authority and projected citations. Every page has a verified contact and a pitch email.
KIVA studies your Search Console data to find the keywords for a missing page and the follow-up questions engines generate behind an answer. Wellows turns that into a draft that is structured so engines can cite it.
Engines sum up your brand from other people's pages. Wellows rates how each cited page presents you and orders the negative ones by how often they are returned, so you fix the most visible first.
Each morning you get a short account of what changed, which competitor gained and where you lost ground. Rivals are put through the same sentiment scan, so you see their narrative move as soon as it does so.
Client and country dashboards carrying your agency's name. Part of every plan, from $29.
Each brand, market or client is a separate project, and every teammate can log in. Nothing extra to pay.
How it plays out
A "top tools" article keeps winning citations for a competitor and does not mention you. Here is what you get from each.
Outcome: You have a task, an owner and a result to point to.
Outcome: You know where the gap sits.
Past the charts
Similarweb and Wellows both chart your presence in AI answers. Wellows goes on in three ways.
Wellows
Explicit and implicit totals
Similarweb
Cited domains and URLs
Wellows gives explicit and implicit citations their own totals and reads the cited pages, so you see how each one describes your brand to readers.
Wellows
Drafts, fixes and outreach
Similarweb
Analysis views
Every gap is paired with a job: draft a page from KIVA's keyword research, fix a page without setting it against another of yours, or pitch a source via a verified contact.
Wellows
Unlimited seats, from $29
Similarweb
1 user, from $99 a month
All four Wellows plans cover ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with unlimited seats, sentiment, share of voice and white-label dashboards included as standard.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantPick a tool
Try Wellows
Copy over your prompts and rivals, then compare the next steps on offer.
Start your 7-day free trialFirst week
The 7-day trial unlocks everything. It begins when you add a credit card.
Enter your domain, competitors and the prompts you track in Similarweb. Choose engines and a daily or weekly run.
Review your explicit and implicit citations, sentiment for each source page and share of voice per engine. Your daily briefs begin.
Open the 30-day plan, take one Quick Win, draft a page using KIVA's keyword research and send your first outreach pitches.
What are the best alternatives to Similarweb AI Brand Visibility?
Wellows is the best alternative for teams that want to act on AI citations as well as measure them. It tracks explicit and implicit citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with unlimited seats from $29 a month. Profound and Peec AI are other dedicated AI visibility tools that are worth comparing too.
Which tools track brand share of voice in ChatGPT and Perplexity better than Similarweb?
Wellows, Profound and Peec AI all track share of voice in ChatGPT and Perplexity. Which is better depends on what you need next. Wellows reports share of voice per engine against every competitor, then adds citation types, sentiment by source page and outreach contacts.
Is Similarweb accurate for measuring AI search visibility?
Similarweb says its AI Brand Visibility data comes from real AI answers refreshed daily, across 150 tracked prompts per plan. Any tool is only as accurate as the prompts it runs and how it captures answers. Wellows runs your prompts logged out with web search on and publishes no modeled figures.
Does the Wellows trial need a credit card?
Yes. Every Wellows plan has a 7-day free trial, and you will need a credit card to activate it.
How much is Similarweb?
Similarweb's AI Brand Visibility pages list three plans at $99, $333 and $542 a month. Each shows one user and 150 tracked prompts, with three to six months of history, and the higher plans add SEO, competitive and ad intelligence. Wellows plans cost $29 to $497 a month.
Can I use Wellows together with Similarweb?
Yes. The two are independent. A team could keep Similarweb for market, traffic and AI referral data and use Wellows for citation tracking, source-level sentiment, content drafts and outreach. Wellows needs only your domain, competitors and prompts.
Weighing the two? Book a demo and we'll run your prompt list live with you, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Similarweb's public AI Brand Visibility pages for citation analysis and sentiment analysis. Product screens use demo or anonymised data.
