WellowsvsHHubSpot AEO
HubSpot AEO tracks ChatGPT, Gemini and Perplexity. Wellows adds Google AI Overviews and AI Mode from $29 a month, with white-label client reports and every brand on one plan.
Wellows publishes this page and sells a competing AI visibility tool.
Head-to-head
Coverage, measurement, action and reporting, side by side.
| Capability | Wellows Top pick | HubSpot AEO |
|---|---|---|
| Coverage and plans | ||
| AI engines | Five, no Claude or Copilot | ChatGPT, Gemini and Perplexity |
| Google AI | AI Overviews and AI Mode | Not listed on AEO page |
| Brands | Unlimited projects | $50 a month per brand |
| Price | $29 to $497 a month | $50 a month, $45 yearly |
| Measurement | ||
| Visibility score | Daily rank against your competitors | AI visibility score |
| Share of voice | For each engine and rival | Competitor share of voice |
| Sentiment | Rated for each cited page | Brand sentiment analysis |
| Explicit citations | Logged by prompt, engine and URL | Citation counts compared against rivals |
| Implicit citations | Reported as its own metric | Not detailed publicly |
| Prompts | Depends on plan; see the pricing page | 25, with more for sale |
| Acting on the data | ||
| Next steps | Quick Wins and a 30 Day Gameplan | Recommendations |
| Content opportunities | Missing pages, ranked and titled | Not listed on AEO page |
| Content writing | AI page drafts from KIVA research | Not listed on AEO page |
| Page optimisation | Section fixes (beta) | Not listed on AEO page |
| Outreach | Cited pages featuring competitors | Not listed on AEO page |
| Contacts and pitch | Verified contact plus email draft | Not listed on AEO page |
| Outreach pipeline | Open, Contacted, Won, Lost | Not listed on AEO page |
| Reporting | ||
| Client reporting | White-label on all plans | Not listed |
| Free tools and graders | AI Visibility Report | AEO Grader, AI Search Sensor |
| Refresh | Daily or weekly, per project | Score updated daily |
| Trial | ||
| Free trial | 7 days | 28-day free trial, no card needed |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
HubSpot AEO
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
HubSpot is a trademark of its owner. HubSpot AEO details come from its AEO product page and the Marketing Hub AEO page. Plans change, so check before you buy.
5AI engines
on every Wellows plan, including Google AI Overviews and AI Mode, which HubSpot AEO does not list. Wellows sells this tool, so check HubSpot's own pricing page before choosing.
$29
a month to start on Wellows
3
AI engines listed by HubSpot AEO
$50
a month per brand, HubSpot AEO
25
prompts included in HubSpot AEO's $50 plan
Why look
HubSpot AEO is low-cost and quick to start. Teams look at Wellows when they need more engines, client reporting or a setup outside HubSpot.
HubSpot's AEO pages name ChatGPT, Gemini and Perplexity as the engines it tracks. Google AI Overviews and AI Mode are not listed anywhere, so teams that care about Google's own AI answers need another tool, or a second tool running alongside it.
HubSpot's AEO page does not mention agencies, white-label or client reporting. Each brand is a separate $50-a-month instance, so an agency running many clients pays per brand and needs another way to deliver branded reports.
Marketing Hub Pro and Enterprise include AEO with 25 to 50 prompts and CRM-powered prompt suggestions, and the HubSpot for Marketers Professional bundle starts at $900 a month. The product is still labelled Beta.
Citations
HubSpot AEO compares how often you are cited against rivals on three named engines. Wellows tracks five engines and splits citations into two kinds, each with its own tools.
ChatGPT, Gemini, Perplexity or a Google AI answer used one of your URLs as a source. Wellows logs this as an explicit citation, broken down by prompt, engine and URL.
Grown on your own site: Content Opportunities, KIVA research, AI page drafts and section fixes.
Here the source is a review, a roundup, a Reddit thread or a video that mentions your brand. Wellows counts it as an implicit citation and grades the page for tone, since these pages shape your shadow reputation.
Grown off your site: cited pages that name your rivals, verified contacts and a pitch draft.
Tracking
The overview leads with a short written recap of the latest scan: what shifted, which rival gained, where you dipped and the first thing to fix. Rank, visibility and citations follow.
Each tracked prompt shows topic, buyer intent, mention type and visibility score across five engines. Open it for the full answer and its sources, each tagged positive, neutral or negative, so your shadow reputation is clear.
Third-party pages that AI engines quote where a rival is named and you are not, ordered by domain authority and the citations each could add.
What you also get
Cited pages that feature your rivals and not you, sorted by authority and likely citation gain. Each one comes with a verified contact and a pitch you can send that same day.
KIVA works from your own Search Console data to choose the terms and follow-up questions a missing page should cover. Wellows drafts the page from that research, shaped to be quoted.
Pages you never wrote shape what AI engines say about you. Wellows scores the tone of each cited page and ranks the critical ones by how often engines pull them in, so the worst get fixed first.
A short summary lands each morning: what changed, which competitor gained ground and where you slipped. Rivals get the same tone scan as you, so a change in how AI describes them is easy to catch early.
HubSpot's AEO page does not list white-label reports. Wellows includes per-client and per-country dashboards in your agency's branding on every plan from $29.
Every brand, market and client is its own project, so adding a brand does not add a $50-a-month instance. The whole team can log in.
Fair test
HubSpot AEO makes sense when HubSpot is your system of record. Wellows fits when coverage matters more.
Outcome: You cover more of AI search.
Outcome: AI visibility sits next to your contacts and deals.
Costs
HubSpot builds its AEO tools on its XFunnel acquisition. Here is how it compares on three points.
Wellows
$29 to $497 a month
HubSpot AEO
$50 a month, $45 yearly
The standalone plan includes 25 prompts and needs no other HubSpot subscription. The HubSpot for Marketers Professional bundle with AEO starts at $900 a month.
Wellows
Five, incl. AI Overviews, AI Mode
HubSpot AEO
ChatGPT, Gemini, Perplexity
HubSpot says it monitors ChatGPT, Gemini and Perplexity and updates your score daily. Wellows adds Google AI Overviews and AI Mode but not Claude or Copilot.
Wellows
Unlimited projects, white-label
HubSpot AEO
$50 per brand
HubSpot sells one AEO instance per brand at $50 a month and its AEO page does not list white-label reports. Wellows includes white-label dashboards on every plan from $29 a month.
This is how Wellows does it
Wellows’ proven framework for AI visibility optimization.
“See, Craft, Proof, Sell” is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Eight steps, one loop. That’s the difference between a platform that reports a number and a method built to move it.
See the method in actionExactly where you’re cited today and where you’re not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA, our built-in writing assistant, drafts the page against your own Search Console data.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It’s being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Swipe or tap a letter to see all eight steps.
Trusted by 6,341+ brands and agencies
Testimonials
Feedback from people working in AI search.
Your client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsI've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you run an agency and clients are starting to ask about AI search, this is the kind of framework you need.
Peter RotaSenior Technical SEOThe Wellows AI visibility platform is transforming how agencies approach AI search for clients.
Julian GoldieOwner, Goldie AgencySwipe to read all 6.
Wellows fit
Try Wellows
Run the free AI Visibility Report or compare Wellows pricing.
Start your 7-day free trialSwitching
Keep HubSpot CRM where it is; only the AI visibility tracking moves.
Copy the prompts and competitors you track in HubSpot AEO or XFunnel, and connect Google Search Console.
Run both until day 14, compare ChatGPT, Gemini and Perplexity results side by side, then check AI Overviews and AI Mode.
If the numbers line up, move your AI reporting across. Your HubSpot CRM, contacts and deals stay exactly where they are today.
FAQ
What is the best HubSpot AEO alternative?
It depends on the gap you need to fill. Wellows is the HubSpot AEO alternative for teams that need Google AI Overviews and AI Mode tracked, white-label client reports or many brands on one plan. Plans start at $29 a month across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode.
How much does HubSpot AEO cost, and what does the $50 include?
HubSpot AEO costs $50 a month, or $45 a month billed yearly, for 25 prompts per brand, and you can buy more prompts. It needs no other HubSpot subscription. Marketing Hub Pro and Enterprise include AEO, and the HubSpot for Marketers Professional bundle starts at $900 a month.
How does Wellows pricing compare with HubSpot AEO?
HubSpot AEO is $50 a month for 25 prompts on three named engines, and each brand is a separate instance. Wellows costs $29 to $497 a month, covers five engines and includes unlimited projects, so several brands share one plan.
Does HubSpot AEO track Google AI Overviews and AI Mode?
It isn't listed. HubSpot names ChatGPT, Gemini and Perplexity, not AI Overviews or AI Mode.
Is there a free HubSpot AEO alternative?
Yes, in part: HubSpot AEO has its own 28-day free trial (no card needed) and a free AEO Grader. Wellows has a free AI Visibility Report that checks your domain before you commit to any paid plan, and a 7-day free trial on every plan.
What should former XFunnel users do now?
HubSpot agreed to buy XFunnel in October 2025 and is building XFunnel into HubSpot AEO. If you need more than ChatGPT, Gemini and Perplexity, move your prompt list to Wellows, which also covers Google AI Overviews and AI Mode.
Comparing options? Book a demo and we'll run your HubSpot AEO prompts live, or start a 7-day free trial.
Sources: HubSpot AEO, Marketing Hub AEO and Wellows pricing. Product screens use demo data.
