WellowsvsSSemrush
Semrush's AI Visibility Toolkit is a $99-a-month toolkit that reports AI mentions next to your SEO data, with 25 tracked prompts and one project. Wellows is built only for AI search: five engines on every plan, citations counted by URL, and the content and outreach work that closes each gap, from $29 a month.
Four plans from $29 to $497 a month, each with all five AI engines, unlimited projects and unlimited seats. 7-day free trial, card required.
Head-to-head
Engines, limits, metrics, follow-up and reporting compared at the standalone toolkit level.
| Capability | Wellows Top pick | Semrush AI Visibility Toolkit |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode | ChatGPT Search, Google AI Mode and Gemini in Prompt Tracking |
| Prompts for about $100 | 43 prompts on all five engines daily ($97 Standard) | 25 tracked prompts ($99) |
| Projects | Unlimited on every plan | 1 project |
| Team seats | Unlimited, never metered | $99 license for each extra user |
| Tracking | Daily or weekly, by project | Prompts daily; Brand Performance weekly |
| Measurement | ||
| Visibility score | Your share of citations against your competitors | Based on brand mentions against competitor medians |
| Share of voice | For each engine and rival | In Brand Performance |
| Sentiment | Rated for each cited page | Brand sentiment, updated weekly |
| Explicit citations | Logged by prompt, engine and URL | Sources report includes your cited pages |
| Implicit citations | Reported as its own metric | Not split out |
| Prompt research | Suggested prompts from your category, rivals and Search Console | Volume, difficulty and intent |
| Daily brief | A Quick Wins card each morning | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins ranked by impact against effort | AI recommendations in Brand Performance |
| Content opportunities | Missing pages, ranked | Prompts where rivals are cited and you aren't |
| Content writing | KIVA drafts pages from your Search Console data | Separate Content Toolkit, $60 a month |
| Page optimization | Section-level fixes (beta) | Not listed in the toolkit |
| Outreach | Cited pages featuring competitors | "Get mentions" tips per cited page |
| Contacts and pitch | Verified contacts plus ready-to-send templates | Not listed |
| Outreach tracking | Status tracked per opportunity | Not listed |
| Reporting | ||
| Client reporting | White-label dashboards on every plan | White-label through My Reports Pro reports, $20 each |
| Performance history | Any two dates, compared | Day-by-day trends in Prompt Tracking |
| Exports | CSV from every module | CSV, Excel and Sheets; 10 exports a day on the toolkit |
| Trial | ||
| Free trial | 7 days, card required | None for the standalone toolkit |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Semrush AI Visibility Toolkit
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Semrush is a trademark of its owner. Semrush details come from Semrush's Knowledge Base pages for the AI Visibility Toolkit, Prompt Tracking, Content Toolkit and My Reports, and its pricing page. Products and terms change over time, so check each vendor's site before signing up.
Beyond Mentions
A mention says the model knows your name. A citation says it used a page as a source and pointed the reader there. Semrush's toolkit scores the first; Wellows scores the second, and helps you earn more of it.
5
AI engines on every Wellows plan
43 vs 25
prompts tracked daily for about $100 a month
∞
projects and seats, any Wellows plan
2
citation types, each counted on its own
Why teams move
The Semrush toolkit is a reasonable first look at AI search for teams already in Semrush. Teams move to Wellows when they need more prompts, more engines and a way to act on what they find.
An engine can name you and still link to a rival's page. Wellows counts the answers that use your page as a source, so you see whether AI is sending buyers to you or past you.
Buyers phrase the same need dozens of ways, across several engines. For a similar monthly price, Wellows tracks 43 prompts on all five engines every day, with no extra charge for more projects or teammates.
Semrush's toolkit suggests how to position your brand. Wellows turns each gap into a job: a page to draft with KIVA, an existing page to fix, or a cited site to pitch through a verified contact, ranked by likely impact.
Citation types
Every AI answer is assembled from pages the engine retrieves. Some are yours. Some are other people's pages that mention you. Wellows tracks the two separately because you win them in different ways.
Your URL appears as a source under the answer. Because you control the page, you can improve it until engines rely on it more often.
Grown by content: Content Opportunities, KIVA keyword research, AI drafts and page optimization.
The source is a review, roundup, forum thread or video on someone else's site, and your brand is in it. These pages shape most of your shadow reputation.
Grown by outreach: cited pages that name your rivals, verified contacts and ready-to-send templates.
Inside Wellows
A Quick Wins card arrives each morning with the page to write and the outreach to send. Below it sit your AI Visibility Score, your rank among the rivals you track and your citation totals.
Every tracked prompt shows topic, intent and visibility score. Open one to see the full answer and every source page behind it, each rated for tone. Read together, those pages are your shadow reputation.
Wellows lists third-party pages the engines already cite that name a competitor but not you, prioritized by estimated citation gain.
What you also get
A prioritized list of cited pages where rivals already appear, each with a verified contact and a template, so earning a mention is a task with an owner.
KIVA works from your own Search Console data to choose the terms and follow-up questions a missing page should cover. Wellows drafts the page from that research. On Semrush, writing tools sit in a separate Content Toolkit.
Wellows rates every cited page for how it describes you, so you can find the exact URLs behind a negative answer rather than a weekly brand-level reading.
Quick Wins ranks changes by impact against effort, and each morning brings the page to write and the outreach to send that day.
White-label dashboards on every plan, covering reports, dashboards and the initial audit export, with no per-report fee.
Every brand, market and client is its own project, and the whole team can log in. Seats are not metered and never change the price.
Worked example
A rival keeps getting cited from a "best tools" roundup that leaves your brand out. This is what each tool does next.
Outcome: a task, an owner and a dated result.
Outcome: you know which source matters.
Going further
Both tools show how AI presents your brand. Wellows goes further in three ways.
Wellows
Share of citations, explicit and implicit, per URL
Semrush
Brand mentions against competitor medians
Wellows scores whether engines use and point to your pages, and rates the tone of each source page it finds.
Wellows
Drafts, page fixes and outreach
Semrush
Recommendations and "Get mentions" tips
Each gap becomes a job: draft a new page from KIVA's research, improve an existing page, or pitch a cited source through a verified contact.
Wellows
5 engines, 43 prompts daily, unlimited projects and seats for $97
Semrush
25 prompts, 1 project, $99 per user
From the $29 plan up, Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with tone ratings, share of voice and white-label client dashboards. See Wellows pricing.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
SEO and content people in their own words.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantWhich to pick
Try Wellows
Track the same prompts and rivals for seven days, then compare what each tool tells you to do next.
Start your 7-day free trialYour trial
Every feature is on during the trial. A card is needed to start it.
Add your site, your competitors and the prompts you track in Semrush, then choose your engines and whether each project runs daily or weekly.
Go through both citation types, the tone of each source page and your share of voice per engine as the morning cards start arriving.
Pick a Quick Win, let KIVA research a missing page for Wellows to draft, and send your first pitches to cited pages that name your rivals.
Before you start
What is the best Semrush AI Visibility Toolkit alternative?
Wellows is a strong Semrush AI visibility alternative for teams that want to grow citations, not only monitor mentions. It tracks explicit and implicit citations, sentiment by source and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month with a 7-day trial. Profound and Peec AI are other options worth comparing.
How much does the Semrush AI Visibility Toolkit cost compared with Wellows?
Semrush lists the standalone AI Visibility Toolkit at $99 a month, with 25 tracked prompts, one project and a $99 license for each extra user. Wellows publishes four plans from $29 to $497 a month; the $97 Standard plan tracks 43 prompts on all five engines daily, with unlimited projects and seats.
Which AI engines does the Semrush AI Visibility Toolkit track?
Semrush's Prompt Tracking help page lists ChatGPT Search, Google AI Mode and Gemini. Wellows tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on every plan.
Does the Semrush AI Visibility Toolkit track citations?
Yes. Its Sources report shows the domains and URLs AI platforms cite for your tracked prompts, including your own pages. Its AI Visibility Score is based on brand mentions. Wellows scores your share of citations and reports implicit citations, where a cited third-party page names you, as their own metric.
Is there a free trial for either tool?
Semrush says the standalone AI Visibility Toolkit has no free trial. Every Wellows plan starts with a 7-day free trial, and a credit card is needed to begin it.
Can I use Semrush and Wellows together?
Yes. Many teams keep Semrush for keyword research, backlinks and site audits, and use Wellows for AI citations, sentiment by source and the content and outreach work that changes them.
How do I move from Semrush to Wellows?
Want to see it on your data? Book a demo with your Semrush prompt list, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Semrush's Knowledge Base pages for the AI Visibility Toolkit, Prompt Tracking, Content Toolkit pricing and My Reports, plus its pricing page. Product screens use demo or anonymized data.
