WellowsvsCCognizo
If you mainly need tracking, Wellows starts at $29 a month against Cognizo's $499, covers ChatGPT, Gemini, Perplexity, AI Overviews and AI Mode, and includes the KIVA writing agent on every plan.
Wellows publishes this page and sells a competing AI visibility tool.
Head-to-head
Coverage, measurement, content and reporting, side by side.
| Capability | Wellows Top pick | Cognizo |
|---|---|---|
| Coverage and plans | ||
| AI engines | Five, no Claude or Copilot | Five on Growth and Pro, nine on Enterprise |
| Team seats | Unlimited | Unlimited on Growth and Pro |
| Prompts | 240 daily on the $497 plan | 150 on Growth, 350 on Pro |
| Price | $29 to $497 a month | $499 or $999 a month |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Visibility and share of voice |
| Site and page audits | Section fixes (beta) | Technical site audits |
| Sentiment | Rated for each cited page | Sentiment analysis |
| Explicit citations | Logged by prompt, engine and URL | Citation share by source and page type |
| Implicit citations | Reported as its own metric | Mention share, source types |
| Daily brief | What changed, and what to do | Not detailed publicly |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | On-page and off-page actions |
| Content opportunities | Missing pages, ranked and titled | Competitive gap analysis |
| Content writing | AI page drafts from KIVA research | 8 or 20 articles a month |
| Auto-publishing | Not offered | Content agent publishes |
| Outreach | Cited pages featuring competitors | Outreach targets |
| Contacts and pitch | Verified contact plus email draft | Not detailed publicly |
| Outreach pipeline | Open, Contacted, Won, Lost | Not detailed publicly |
| Reporting | ||
| Client reporting | White-label on all plans | Agency pricing on request |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | Exports, MCP and API |
| Trial | ||
| Free trial | 7 days, card required | None listed; book a demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Cognizo
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Cognizo is a trademark of its owner. Details come from Cognizo's pricing page, which lists no free trial, no annual rate and no contract or cancellation terms.
$29a month
is where Wellows starts on five AI engines, with the KIVA writing agent included, against $499 for Cognizo Growth. Wellows sells this tool, so check Cognizo's own pricing page before you sign up for a plan.
$499
a month for Cognizo Growth, its entry plan
22,500
answers a month on Growth
240
prompts a day on Wellows' $497
36,000
answers a month on Wellows' $497
Why look
Cognizo bundles daily tracking with AI-written articles. Teams look at Wellows on price, how much content they need and how fast they get in.
Cognizo Growth is $499 a month and Pro is $999, and the pricing page shows no annual rate. For a small team or an agency that only needs prompts, citations and share of voice tracked, tools from $29 a month cover the basics.
Every Cognizo plan includes a content agent that writes and auto-publishes articles: 8 a month on Growth and 20 on Pro. If your team already writes its own pages, part of that monthly price pays for content you may not use.
Each paid plan starts with ‘Book a demo’. The pricing page does not include a free trial. Cognizo provides an AEO audit instead. Tools that have self-serve trials allow you to test your prompts before you decide to pay.
Citations
Cognizo reports citation share, mention share and source and page types. Wellows tracks five engines and splits citations into two kinds, with separate tools for growing each one.
Your own URL shows up as a source in a ChatGPT, Gemini, Perplexity or Google AI answer. Wellows counts it as an explicit citation and files it by prompt, engine and page.
To grow it: Content Opportunities, KIVA keyword research, AI-drafted pages and section fixes (beta).
No link to you, but the engine relied on a review, a best-of list, a Reddit thread or a video that names you. Wellows tracks this as an implicit citation and rates that page's tone, because these pages make up your shadow reputation.
To grow it: the pages citing rivals, a checked contact at each site and a pitch email ready to go.
Tracking
Each scan opens with a short written brief: what moved, which rival gained, where you dropped and the first thing to fix. Rank, visibility and citation counts sit underneath.
Rows list each tracked prompt with its topic, intent, mention type and visibility score. Expand one to read the engine's full reply and the sources it used, scored positive, neutral or negative, which shows your shadow reputation.
Third-party pages that engines quote where a rival appears and you do not, sorted by domain authority and by the number of citations each one could win.
What you also get
Cognizo lists outreach targets. For each cited page that features your rivals and not you, Wellows adds a verified contact, a pitch you can send that same day and a status from Open to Won or Lost.
Cognizo's content agent writes and publishes articles for you. KIVA works from your own Search Console data to pick the terms and follow-up questions a missing page should cover, and Wellows drafts that page for your team to edit and publish.
Cognizo reports mention share and source types. Wellows goes down to the page: it scores the tone of each third-party page an engine cites about you and ranks the critical ones by how often they are pulled in, so the worst get fixed first.
Cognizo doesn't detail a daily brief publicly. Wellows sends a short summary each morning on what changed, which competitor gained ground and where you slipped, and scans rivals' tone the same way as yours.
Cognizo quotes agency pricing on request. Wellows includes per-client and per-country dashboards in your agency's branding on every plan from $29.
Cognizo includes unlimited seats on Growth and Pro. Wellows does too on every plan from $29, and each brand, market and client is its own project under that one plan.
Fair test
Cognizo suits teams that want content produced for them and data piped into their tools. Wellows fits if you write in-house.
Outcome: You pay for the tracking you use.
Outcome: Content and tracking come from one vendor.
Costs
Prices from Cognizo's pricing page, set against Wellows on three points.
Wellows
$29 to $497 a month
Cognizo
$499 or $999 a month
Growth is $499 a month and Pro $999; Enterprise and Managed are quoted. No annual rate or free trial is listed, and each plan opens with ‘Book a demo’.
Wellows
About 36,000 at $497
Cognizo
22,500 on Growth
Wellows counts 1 answer as 1 prompt on 1 engine for 1 day: 240 prompts on 5 engines is about 36,000 a month. Cognizo's figures fit the same maths.
Wellows
KIVA writing agent
Cognizo
8 or 20 articles a month
Cognizo's content agent writes and auto-publishes articles, and Growth includes MCP and API access. Wellows drafts pages from KIVA keyword research and pairs them with outreach to cited sites.
This is how Wellows does it
Wellows’ proven framework for AI visibility optimization.
“See, Craft, Proof, Sell” is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Eight steps, one loop. That’s the difference between a platform that reports a number and a method built to move it.
See the method in actionExactly where you’re cited today and where you’re not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA, our built-in writing assistant, drafts the page against your own Search Console data.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It’s being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Swipe or tap a letter to see all eight steps.
Trusted by 6,341+ brands and agencies
Testimonials
Feedback from people working in AI search.
Your client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsI've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you run an agency and clients are starting to ask about AI search, this is the kind of framework you need.
Peter RotaSenior Technical SEOThe Wellows AI visibility platform is transforming how agencies approach AI search for clients.
Julian GoldieOwner, Goldie AgencySwipe to read all 6.
Wellows fit
Try Wellows
Run the free AI Visibility Report or compare Wellows pricing.
Start your 7-day free trialSwitching
Export first, then size the new plan in answers, not prompts.
Export your prompt list and visibility history; Cognizo lists exports. Note any notice period in your contract.
150 prompts on 5 engines is 750 answers a day, and 350 is 1,750. Wellows' $497 plan covers 240 prompts, or 1,200 answers a day.
Track the same prompts in both tools, compare citations and share of voice by engine, then move reporting before you renew.
FAQ
Is there a cheaper alternative to Cognizo?
Yes. Wellows starts at $29 a month, against Cognizo Growth at $499. Cognizo's price includes 8 AI-written articles a month, so compare your content needs as well as tracking. Wellows' $497 plan tracks 240 prompts on five engines daily, about 36,000 answers a month, against 22,500 on Cognizo Growth.
Can Cognizo identify content gaps for AI search, and how does it work?
Yes. Cognizo's pricing page lists competitive gap analysis, prompt volumes and keyword research, and its content agent writes articles to fill gaps: 8 a month on Growth and 20 on Pro. Wellows shows missing pages as ranked Content Opportunities, with KIVA drafts.
Cognizo vs Wellows: which one should you pick?
Pick Cognizo if you want articles written and auto-published for you every month, MCP and API access from the Growth plan, or Claude, Grok and DeepSeek tracked on Enterprise. Pick Wellows if you write in-house and mainly need tracking: it starts at $29 a month on five engines, reports explicit and implicit citations apart, and adds KIVA drafts and outreach to cited sites.
Does Cognizo offer a free trial before you buy?
No trial is listed. Each plan opens with ‘Book a demo’, and a free AEO audit is offered instead.
How much is Cognizo AI?
Cognizo's pricing page lists Growth at $499 a month with 150 prompts, 8 articles and 5 platforms, and Pro at $999 a month with 350 prompts and 20 articles. Enterprise and Managed are quoted, and Enterprise adds platforms such as Claude, Grok and DeepSeek.
What is the best Cognizo alternative?
It depends on what you need from Cognizo. If tracking is the main job, Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode from $29 a month, with the KIVA writing agent on every plan. If you want articles written and auto-published for you each month, that is what Cognizo’s content agent does, and Wellows does not.
Moving off Cognizo? Book a demo and bring your current prompt list, or start a 7-day free trial today.
Sources: Cognizo pricing and Wellows pricing. Product screens use demo data.
