WellowsvsYYext
Yext Scout follows multi-location brands through AI and local search and dispatches agents for listing and review updates. Wellows begins with citations. You know the pages that AI depends on, how it talks about you, and what it takes to be mentioned there.
Plans are $29 to $497 a month. Every one includes all five AI engines, unlimited projects and a 7-day free trial (card).
Engines, measurement, follow-up work and reporting.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | Yext |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | ChatGPT, Gemini, Claude, Perplexity |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Cadence is not published |
| Measurement | ||
| Visibility score | Daily rank against your competitors | 150 visibility metrics |
| Share of voice | For each engine and rival | Win rates vs 20 rivals |
| Sentiment | Rated for each cited page | How AI describes you |
| Explicit citations | Logged by prompt, engine and URL | Cited sources and websites tracked |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | Recommended Actions |
| Content opportunities | Missing pages, ranked and titled | Biggest gaps flagged |
| Content writing | AI page drafts from KIVA research | Agent-created content |
| Page optimisation | Section fixes (beta) | Listing and data fixes |
| Outreach | Cited pages featuring competitors | No outreach is listed |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | Not detailed publicly |
| Trial | ||
| Free trial | 7 days, card required | Free scan |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Yext
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Yext and Scout are trademarks of Yext, Inc. Yext Scout details are taken from its public product page. Features and plans change, so confirm with each vendor before you commit.
2cases
count as an AI citation: an engine sources your own page, or it sources a page that mentions you. Wellows tracks each case and shows you how to grow it.
2
citation types, each tracked separately
5
AI engines for every plan
∞
projects and seats on all four plans
Daily
sentiment scans covering you and your competitors
Why brands move
Yext Scout is designed for brands with many locations and listings. Teams pick Wellows when the goal is being the source AI answers rely on.
Readers can skip past a brand name, but a cited page is just one click away and carries the engine's endorsement. Wellows keeps separate counts for mentions and citations, so you can tell awareness from the authority that drives visits.
The description AI gives of your brand is stitched together from reviews, lists and forum threads. Wellows finds the pages engines return most, records how each one speaks about you, and flags the ones that favor a competitor.
Every gap turns into a to-do: fix up an old page, write a new one, or email a site that should be talking about you. Quick Wins puts the biggest ones first, and the 30-day plan tells you what to tackle week by week.
Citations, explained
AI engines answer by pulling in sources. Sometimes your page is pulled in. More often a page that talks about you is. Wellows tracks these separately, with tools built for each one.
The engine takes its answer from a URL you own and credits it below. Since the page is under your control, you can restructure it so that it is picked up more often.
Grow it with content: Content Opportunities, KIVA keyword research, AI drafts and page fixes.
The engine cites a review, a round-up, a Reddit post or a YouTube video, and your brand is named there. Brands tend to have more of these than explicit citations, and they are what forms your shadow reputation.
Grow it with outreach: cited pages that feature rivals, verified contacts, a pitch to send.
A look inside
The overview leads with a short brief on the changes since your last scan: who rose, where you dropped and what to do about it. Below are your rank, visibility score and citations.
Tracked prompts appear with topic, buyer intent, mention type and visibility score. Open any of them to read the answer and see its source pages, each one rated for sentiment. This is your shadow reputation as a list.
Outreach brings together third-party pages that engines cite where rivals are named and you are absent, ordered by authority and projected citations.
On top of tracking
Pages engines cite that name your competitors, sorted by authority and by projected citations. A verified contact and a sendable email are attached to every page.
KIVA looks through your Search Console data for the keywords a missing page needs and for the follow-up questions engines run out of sight. Wellows writes the page from those findings, shaped to be quoted.
AI describes you from pages you did not author. Wellows grades how every cited page speaks of you and ranks negative ones by how often engines return them, so you start with the worst.
A note each morning covers what moved, which rival gained and where you fell back. Your competitors go through the same sentiment scan, which lets you watch their story shift as it happens.
Dashboards by client and by country, under your agency's brand. In every plan from $29.
Brands, regions and client accounts are separate projects. A project is free to open and only uses balance when it runs.
Example gap
A rival keeps earning citations from a "best providers" round-up that never mentions you. See what each platform does next.
Outcome: You have a task, an owner and a result on record.
Outcome: You know which source matters.
What happens next
Yext Scout and Wellows both show how AI sees your brand. Wellows adds depth in three areas.
Wellows
Explicit and implicit metrics
Yext Scout
Cited sources tracking
Wellows splits citations into explicit and implicit, and reads each cited page so you know how it portrays you, as well as how often it appears in answers.
Wellows
Drafts, fixes and outreach
Yext Scout
Agents and actions
A gap becomes a piece of work: a page drafted from KIVA's research, an existing page improved without duplicating it, or a source contacted through a verified address.
Wellows
5 engines on all four plans
Yext Scout
Not published
Each plan, from $29 a month, tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with sentiment, share of voice and white-label dashboards included as standard.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantYour decision
Try Wellows
Enter the same prompts and rivals, and compare the guidance you get back.
Start your 7-day free trialSeven days
All features are open for the seven days. You enter a card when you start.
Add your domain, your competitors and the brand prompts you track in Scout. Set your engines and your cadence.
Check explicit and implicit citations, sentiment for every source page and share of voice per engine. Your daily briefs begin.
Go to your 30-day plan, choose a Quick Win, create a page from KIVA's keyword research and send a first round of outreach.
What are the best Yext Scout alternatives for AI search visibility?
Which tools track local and brand visibility in ChatGPT and Gemini like Yext Scout?
For brand visibility, Wellows, Profound and Peec AI all track ChatGPT and Gemini. Wellows measures each region separately, but it does not report by store location or cover Google Maps. If you need location-level tracking for many branches, Yext Scout is built for that.
Is Yext Scout worth it or are there better AI visibility tools?
It depends on your business. Yext Scout fits multi-location brands that want local search, Google Maps and AI tracked together, with agents updating listings. If your goal is earning citations and fixing the pages behind your shadow reputation, Wellows is a better fit and its prices are published.
Do I need a credit card for the Wellows trial?
Yes. Wellows gives every plan a 7-day free trial, and a credit card is required when you start.
Which engines does Scout track?
Yext Scout's page lists Google Search, Google Maps and Google AI Overviews, plus ChatGPT, Gemini, Claude and Perplexity. Wellows tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode. Scout adds Claude and Maps; Wellows adds AI Mode.
How do I switch from Yext Scout to Wellows?
Spin up a Wellows project with the prompts and rivals you already follow in Scout. Run the two side by side for a few weeks and compare their advice. When Performance History shows where things are heading, make Wellows your reporting tool.
Want to see it first? Book a demo and we'll run your own prompts live, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Yext's public Scout product page. Product screens use demo or anonymised data.
