WellowsvsGGoodie AI

A Goodie AI alternative that earns citations off your own website.

Goodie helps brands track AI visibility, tune their own pages and target journalists, from $295 a month per brand billed annually. Wellows starts at $29 and also works off-site: it finds the third-party pages engines cite and gets you named on them.

Every Wellows plan covers five AI engines with unlimited projects and seats. Try any plan free for 7 days; a card is required.

Head-to-head

Goodie AI vs Wellows, feature by feature

Coverage, measurement, action and reporting, row by row.

✓Included◐Partial, add-on or higher tier✕Not available

Wellows Top pick

Coverage and plans

AI engines
All five, on every plan
Projects
Unlimited on every plan
Team seats
Unlimited
Pricing
From $29 a month

Measurement

Visibility score
Daily rank against your competitors
Share of voice
For each engine and rival
Sentiment
Rated for each cited page
Explicit citations
Logged by prompt, engine and URL
Implicit citations
Reported as its own metric
Daily brief
What changed, and what to do

Acting on the data

Next steps
Quick Wins with a 30-day plan
Content opportunities
Missing pages, ranked and titled
Content writing
AI page drafts from KIVA research
Page optimisation
Section fixes (beta)
Outreach
Cited pages featuring competitors
Contacts and pitch
Verified contact plus email draft
Outreach pipeline
Open, Contacted, Won, Lost

Reporting

Client reporting
White-label on all plans
Performance history
Any two dates, compared
Exports
CSV by project and date

Trial

Free trial
7 days, card required

Goodie AI

Coverage and plans

AI engines
Five on Core; Gemini from Pro plan
Projects
One brand on Core and Pro
Team seats
Unlimited
Pricing
From $295 a month, billed annually

Measurement

Visibility score
Competitive position tracked
Share of voice
Competitive share
Sentiment
Brand sentiment tracked
Explicit citations
Citations tracked across each model
Implicit citations
Not split out
Daily brief
No daily brief is listed

Acting on the data

Next steps
Prioritised action playbook
Content opportunities
Prompt research
Content writing
Content Studio
Page optimisation
50 actions a month on Core
Outreach
Outreach Agent names journalists and publications
Contacts and pitch
Contact emails not listed
Outreach pipeline
Tracks outreach status; no pipeline stages listed

Reporting

Client reporting
Agency plans sold separately
Performance history
Daily data collection
Exports
Export access on Pro and Enterprise

Trial

Free trial
7 days on Core

Goodie is a trademark of its owner. Goodie details are taken from its public website and pricing page. Plans and limits change, so check each vendor's site before you choose.

2kinds of citation

shape what AI tells buyers: your page used as a source, or a third-party page that names you used as a source. Wellows works on both.

Overview

  • The source matters more than the mention. A mention means your name shows up in the answer. A citation means the search engine lists your page or a page that talks about you as the source of the answer. Wellows tracks two types of citations, each separately. One is explicit citations, which are direct links to your URL. The other is implicit citations, which happen when a third-party page that's cited also mentions your name.
  • See the pages forming your shadow reputation. Engines repeat what reviews, forums and roundups say about you. Wellows grades each of those cited pages for tone and flags the ones dragging you down.
  • Off-site work with verified contacts. Goodie's Outreach Agent names journalists and publications to target and tracks outreach status. Wellows goes further: cited pages that feature rivals, a verified contact for each, a drafted pitch and a pipeline to track replies, alongside KIVA research and page drafts.
  • More brands for less. Wellows costs $29 to $497 a month with unlimited projects and Gemini on every plan. Goodie Core is $295 a month billed annually ($354 billed monthly) for one brand; Gemini starts on Pro at $999 a month billed annually ($1,198.80 billed monthly), sold through a demo. For Goodie Core's 110 daily prompts, Wellows Growth is $249 a month, with Gemini included.

2

citation types, tracked as two numbers

5

AI engines on every plan

∞

projects and seats, no caps

Daily

tone scans covering you and each competitor

Why switch

Why marketers, brands and agencies pick Wellows as their Goodie AI alternative

Goodie gives brands a full AEO suite that covers their own site and earned-media targets. Teams choose Wellows when the citations they are missing sit on pages they do not own.

Your own pages are only part of the answer

Optimising your site helps when the engine already cites it. When a rival's review roundup is the source instead, rewriting your page will not change the answer. Wellows shows which source each answer used and keeps citations apart from passing mentions.

Third-party pages carry most of the weight

Review sites, roundup posts, Reddit and YouTube supply much of what AI says about a brand. Wellows lists the pages engines cite most often, how each one talks about you, and where a competitor is recommended in your place.

Outreach covers what content can't

When the gap is on someone else's page, Wellows gives you the editor's verified contact and a drafted pitch. When it is on yours, Quick Wins and the 30-day plan tell you which page to write or fix first.

Citations

On your site or someone else's: two kinds of citation

An AI answer is assembled from the pages an engine pulls in. Some of those pages are yours, and many are not. Wellows tracks the two kinds apart and gives each one its own toolkit.

Explicit

An engine cites a page you published

ChatGPT, Gemini or Perplexity built part of its answer from a page on your own domain and linked to it. You own that page, so you can tighten it until it is the clearest source.

Won through content: Content Opportunities, KIVA research, AI drafts and section fixes.

Implicit

An engine cites a page that names you

The engine pulled from a review, roundup, Reddit post or YouTube video that names your brand. These pages usually outnumber explicit citations, and they are where your shadow reputation gets written.

Won through outreach: cited pages that list rivals, verified contacts and a drafted pitch.

Start your 7-day free trialSee both in a live sample report ↗Check your own explicit and implicit citations in the trial.

See it

The Wellows workspace, before your trial

Today's position and the reasons it changed

The overview opens with a written summary of the last scan: what changed, which rival gained, where you slipped and what to do first. Rank, visibility score and citations sit below.

  • Share of voice: your citation share set against each competitor you follow
  • Counts for both citation types, with change since the last run
  • Filters for engine, region and branded or unbranded prompts
Wellows overview with today's brief, rank #2, visibility score, explicit and implicit citations, and brands ranked by visibility

Beyond AEO

What Wellows adds beyond Goodie's listed features

Verified contacts and pitches for the pages engines cite

Cited pages that feature your rivals and not you, sorted by authority and likely citation gain. Each one comes with a verified contact and a pitch you can send that same day.

KIVA finds the keywords, Wellows drafts

KIVA searches your Search Console data for the keywords a missing page should cover and the follow-up questions engines ask in the background. Wellows writes the draft from that research, shaped to be quoted.

Shadow reputation, graded by URL

Reviews, forums and roundups that you did not write help shape how search engines see you. Wellows checks each source that is mentioned. It looks at the tone of each source. It then lists the ones based on how often search engines use them. The worst ones appear first.

A morning brief on you and rivals

Every morning you get a short summary of what has happened. It tells you who has improved and where you have slipped behind. You will see the same tone analysis for your competitors so any changes in how the AI is describing them will be obvious.

White-label from $29

Goodie offers white-label reports on its separate agency plans. Wellows includes per-client and per-country dashboards in your branding on every plan.

Unlimited brands and projects

Every brand, market and client is its own project, at no extra cost. Every teammate gets a login.

Example

One missed citation

A popular "best tools" roundup that ChatGPT cites lists three rivals and leaves you out. Here is what each tool gives you.

In Wellows

  1. 1The roundup lands in your outreach list, ranked by authority and how often engines cite it.
  2. 2You get the editor's verified contact and a pitch drafted around the article.
  3. 3You send it, move the row to Contacted, and later scans show whether you were added.

Outcome: The gap has an owner and a pitch already in flight.

In Goodie AI

  1. 1Goodie shows that rivals win the prompt and lists the sources behind the answer.
  2. 2Its action playbook suggests changes and new content for your own site, and its Outreach Agent names journalists and publications to target.
  3. 3Goodie lists no contact emails, so reaching the roundup's editor is left to you outside Goodie.

Outcome: You improve your own pages and get outreach targets.

Start your 7-day free trialSee the outreach screenYour first outreach list is ready in the trial.

Further

Where Wellows goes further than Goodie AI

Goodie and Wellows both track and improve AI visibility. Wellows pulls ahead in three places.

Citation detail

Wellows

Explicit and implicit, by URL

Goodie

Citations, not split by type

Wellows counts both citation types for every prompt and engine, and reads each cited page to show how it talks about your brand. Each type has a different way to grow.

Off-site action

Wellows

Outreach with verified contacts

Goodie

Names journalists and publications; no contacts listed

Off your site, Wellows finds the editor and drafts the pitch. On your site, KIVA research, AI drafts and section fixes improve the page without creating a rival one.

Brands and price

Wellows

Unlimited brands, from $29

Goodie

1 brand on Core and Pro, from $295 a month billed annually

ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode are included on every plan, with sentiment by cited page, share of voice and client dashboards in your branding.

This is how Wellows does it

Introducing C.I.T.A.T.I.O.N.™

Wellows’ proven framework for AI visibility optimization.

“See, Craft, Proof, Sell” is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.

Eight steps, one loop. That’s the difference between a platform that reports a number and a method built to move it.

See the method in action
  1. C
  2. I
  3. T
  4. A
  5. T
  6. I
  7. O
  8. N
  1. C: Chart the visibility gap

    Exactly where you’re cited today and where you’re not, against every named competitor.

  2. I: Investigate why competitors are cited

    We check both the AI answer and the source pages behind it, the layer most tools never open.

  3. T: Target the prompts and pages that matter

    The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.

  4. A: Author content built to be cited

    KIVA, our built-in writing assistant, drafts the page against your own Search Console data.

  5. T: Trust-build through verified outreach

    Citations you can go earn directly, not just wait for.

  6. I: Improve against daily signals

    Nothing sits still. Every shift surfaces the next day, at the URL level.

  7. O: Own the answer

    The goal was never a mention. It’s being the source the model pulls from.

  8. N: Numbers that prove the movement

    Pick two dates, see the exact lift, and put your climb next to a named rival.

Swipe or tap a letter to see all eight steps.

Trusted by 6,341+ brands and agencies

Cuvette
Oladoc
DigitalOcean
TaxGPT
Sapphire Ventures
North Star
OneMap
Skydo
Cloudways
PureVPN
EY
Articos

Testimonials

What practitioners say about Wellows

Feedback from people working in AI search.

  • Your client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.

    Freddie ChattEcommerce SEO Consultant
  • If you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.

    Vladi KriulinContent Strategist
  • You're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.

    Alex GrobermanFounder, Alex Groberman Labs
  • I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!

    Mike GinleySr. SEO Professional
  • If you run an agency and clients are starting to ask about AI search, this is the kind of framework you need.

    Peter RotaSenior Technical SEO
  • The Wellows AI visibility platform is transforming how agencies approach AI search for clients.

    Julian GoldieOwner, Goldie Agency

Swipe to read all 6.

Decision

Goodie AI or Wellows: which is right for you?

Wellows fits if you

  • Keep losing citations to roundups and reviews you don't control
  • Need explicit and implicit citations as separate numbers, with ways to grow each of them
  • Want the pages behind your shadow reputation graded by tone
  • Track several brands or clients and do not want to pay per brand
  • Want Gemini and white-label dashboards on the lowest-priced plan

Goodie may fit if you

  • Need AI shopping and agentic commerce visibility at SKU level (from the Pro plan)
  • Want AI crawler analytics and complete revenue attribution (Enterprise plan) together in the same suite as your visibility data
  • Need Claude, Grok or DeepSeek tracked on an Enterprise plan

Try Wellows

Run your Goodie prompts through Wellows

Track the same prompts and rivals, and see which cited pages you can win.

Start your 7-day free trial

Trial

What you can do in Wellows during a 7-day trial

The trial gives you the whole product. A credit card is needed to begin.

Day 1

Set up a project

Add your domain, competitors and the prompts you follow in Goodie. Choose your engines and how often to scan.

Days 2 to 4

See who cites whom

Go through both citation counts, a tone grade on every cited page and share of voice by engine. Your morning briefs start too.

Days 5 to 7

Win your first pages

Pitch the first few cited pages on your outreach list, act on a Quick Win, and have Wellows draft a new page from KIVA's research.

FAQ

Questions teams ask about Goodie AI alternatives

What are the best Goodie AI alternatives?

Wellows is the best Goodie AI alternative for teams that need citations from third-party pages as well as their own. On five engines (ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode) it splits explicit from implicit citations, grades every cited page for tone, measures share of voice and adds outreach to the sites engines cite. Profound, Peec AI and AirOps are other options.

What is Goodie AI, and how does it work?

Goodie is an answer engine optimisation (AEO) platform. It monitors brand mentions, citations and sentiment across AI models, and adds prompt research, a content studio, optimisation actions, AI crawler analytics, agentic commerce tracking and revenue attribution (some on higher plans).

Is Goodie AI worth it for a growing brand?

It can be for a single brand that wants an all-in-one AEO suite and has a budget from $295 a month billed annually ($354 billed monthly). Teams that manage several brands, need Gemini on the entry plan or need outreach to cited third-party pages often get more from Wellows, which starts at $29 a month with unlimited projects.

Does the Wellows free trial require a card?

Yes. Each Wellows plan starts with a 7-day free trial, and a credit card is required to activate it.

Can you use Goodie AI for free?

Goodie offers free tools, such as an AI visibility index and an LLMs.txt generator, and a 7-day trial on its Core plan. Core then costs $295 a month billed annually ($354 billed monthly) for one brand, and Pro is $999 a month billed annually ($1,198.80 billed monthly) and sold through a demo. Wellows has a 7-day trial on every plan, then costs $29 to $497 a month with unlimited seats.

How do I switch from Goodie to Wellows?

Start a 7-day trial of Wellows. Within a new project duplicate the prompts and competitors that you track in Goodie. Run both systems alongside each other for 2-4 weeks and transfer your reporting once there is a consistent trend within the Performance History.

Comparing options? Book a demo and we'll run your Goodie prompts live, or start a 7-day free trial.