WellowsvsBBrandlight
Brandlight is an enterprise AI visibility platform, sold by demo to Fortune 500 teams. Wellows is self-serve from $29 a month and is built around citations: which pages AI cites, how they talk about you, and what to fix next.
Every Wellows plan includes all five AI engines and unlimited projects. Start a 7-day free trial; a credit card is required.
Head-to-head
How the two cover engines, metrics, actions and reports.
| Capability | Wellows Top pick | Brandlight |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | ChatGPT, Gemini, Copilot and Grok |
| Projects | Unlimited on every plan | Multi-brand HQ view |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Cadence is not published |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Visibility score |
| Share of voice | For each engine and rival | Competitive position |
| Sentiment | Rated for each cited page | Sentiment Analysis |
| Explicit citations | Logged by prompt, engine and URL | Source Impact Score for each site |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | High-priority actions |
| Content opportunities | Missing pages, ranked and titled | What to write next |
| Content writing | AI page drafts from KIVA research | Content analysis |
| Page optimisation | Section fixes (beta) | Structure and tone checks |
| Outreach | Cited pages featuring competitors | Partnership leads |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | Not detailed publicly |
| Trial | ||
| Free trial | 7 days, card required | Demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Brandlight
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Brandlight is a trademark of its owner. Brandlight details are taken from its public website and product pages. Features and offers change over time, so check both vendors' sites before choosing.
2paths
lead to an AI citation: a page of yours is quoted, or a third-party page that names you is quoted. Wellows measures each path and shows how to earn more.
2
citation types, with a separate count for each
5
AI engines in every plan
∞
projects and seats, on any plan
Daily
sentiment scans for your brand and competitors
Reasons teams switch
Brandlight is built for global enterprises with large teams. Teams pick Wellows when they need citation results fast, at a price they can approve.
Your brand can show up in an AI answer while the link goes to somebody else. The link is the citation. Wellows counts it on its own, apart from mentions, so you know if you're being named or actually being sent traffic.
Reviews, comparison articles and forum threads supply most of what engines say about you. Wellows shows which of those pages are cited most often, how each one describes your brand, and which of them favour a competitor over you.
Wellows turns every citation into a job: update a page, write a new one, or pitch a source. Quick Wins puts them in order of expected impact and the 30-day plan lays out what to do and when.
Two citation types
AI answers are assembled from sources the engine retrieves. You can be one of those sources, or appear inside one. Wellows tracks both, with a different set of tools for each.
An engine took information directly from a page on your domain and listed it under its answer. Because you own that page, you can make it easier for the engines to quote.
Grown through content: Content Opportunities, KIVA keyword research, AI drafts and page fixes.
The cited source is a review, a listicle, a Reddit thread or a YouTube video that mentions your brand. These usually outnumber explicit citations, and they are where your shadow reputation takes its shape.
Grown through outreach: cited pages naming rivals, verified contacts and a pitch email.
Product
The first screen is a plain summary of what shifted overnight: which rivals rose, where you lost ground and which job comes first. Rank, visibility score and citation totals sit below.
Prompts are listed with topic, buyer intent, mention type and visibility score. Click into one to read the complete answer and every page it drew on, each graded for tone. Together those pages form your shadow reputation.
This view collects pages that AI engines cite where a competitor is named and you are missing, ordered by domain authority and expected citations.
Beyond monitoring
Pages engines already rely on that feature your rivals, sorted by authority and likely citations. Each one comes with a checked contact and a pitch that's already drafted.
KIVA goes through your Search Console queries to find the terms a new page should go after, plus the follow-up questions AI engines ask behind the scenes. Wellows then drafts the page from that, written so an engine can easily pull answers straight out of it.
Much of what AI repeats about you comes from sites you don't control. Wellows grades the tone of each cited page and sorts the bad ones by how often engines pull them, so the worst comes first.
Every morning a note pops up in your dashboard. Something changed overnight? It tells you. Did a competitor catch up? It shows that too. We do the tone check, on their coverage so when things shift you know right away - on the same day not weeks later.
Separate views per client and market, with your agency's branding. On every plan, from $29.
Brands, regional sites and clients are all projects, and the whole team can log in. Nothing extra to pay.
Example
A competitor keeps being cited from a "best platforms" article that never mentions you. Here is what each tool gives you.
Outcome: You leave with an owner, a deadline and proof.
Outcome: You know which source matters.
Where we go further
Both platforms report how AI portrays you. Wellows then carries the work further in three ways.
Wellows
Explicit and implicit, by URL
Brandlight
Source Impact Score
Wellows counts both citation types for each prompt and engine, then reads every cited page to show how it describes your brand to its readers.
Wellows
Drafts, fixes and outreach
Brandlight
Priority actions
Gaps convert into jobs: draft a fresh page from KIVA's keyword work, repair an existing page without spawning a duplicate, or pitch a source through a checked contact.
Wellows
Self-serve from $29 a month
Brandlight
Enterprise, by demo
The $29 entry plan already covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, along with tone scoring, share of voice and branded client dashboards for agencies.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
SEO and content leads in their own words.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantChoosing
Try Wellows
Use the same prompts and competitors, and see which tool tells you what to do.
Start your 7-day free trialTrial week
Nothing is held back during the trial. Adding a card is how you begin.
Enter your site, rivals and the prompts you monitor in Brandlight, then choose engines and how often they run.
Work through both citation types, the tone of every source page and your share of voice by engine as the morning notes begin.
Pick a Quick Win from the 30-day plan, have KIVA research a page for Wellows to draft, and send the first few outreach pitches.
Before you start
What are the best Brandlight alternatives for AI search visibility?
Wellows is the best Brandlight alternative for teams that want to grow AI citations without an enterprise contract. It tracks explicit and implicit citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month with a 7-day free trial. Profound and Peec AI are other AI visibility tools worth comparing.
Which tools like Brandlight track brand mentions and sentiment in AI answers?
Brandlight vs Profound: which is better for enterprise brands?
Both are built for enterprises and sold through demos. Brandlight offers sentiment, Source Impact Score, bias scoring, partnership intelligence and ad analysis. Profound tracks up to nine answer engines with SSO and SOC 2 on its Enterprise plan. The better fit depends on which of those your team needs most.
Does the Wellows free trial need a credit card?
Yes. Every Wellows plan includes a 7-day free trial, and a credit card is required to start it.
How much does Brandlight cost?
How do I switch from Brandlight to Wellows?
Start a 7-day Wellows trial. Create a project that uses the prompts and competitors you already track in Brandlight. Let both the Wellows trial and the project continue for weeks. When Performance History shows a trend, shift your reporting to the new system.
Want to see it with your data? Book a demo using your Brandlight prompts, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Brandlight's public home and product pages. Product screens use demo or anonymised data.
