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WellowsvsAAhrefs Brand Radar

An Ahrefs Brand Radar alternative for teams that want to act on what AI cites.

Ahrefs Brand Radar maps how AI talks about brands across a database of more than 475 million prompts, alongside the Ahrefs SEO suite. Wellows starts from your own buyer prompts on five engines and shows who AI cites, how those pages describe you, and what to publish or pitch next, from $29 a month.

Start your 7-day free trial Open the comparison

Four plans from $29 to $497 a month, each with all five AI engines, unlimited projects and unlimited seats. 7-day free trial, card required.

Head-to-head

Ahrefs Brand Radar and Wellows, row by row

Engines, data, metrics, follow-up and reporting compared.

✓Included◐Partial, add-on or higher tier✕Not available

Wellows Top pick

Coverage and plans

AI engines
All five on every plan: ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode
Prompt data
Your own tracked prompts, with suggestions
Projects
Unlimited on every plan
Team seats
Unlimited, never metered
Tracking
Daily or weekly, by project

Measurement

Visibility score
Your share of citations against your competitors
Share of voice
For each engine and rival
Sentiment
Rated for each cited page
Explicit citations
Logged by prompt, engine and URL
Implicit citations
Reported as its own metric
Social and video
Not tracked as separate platforms
Daily brief
A Quick Wins card each morning

Acting on the data

Next steps
Quick Wins ranked by impact against effort
Content opportunities
Missing pages, ranked
Content writing
KIVA drafts pages from your Search Console data
Page optimization
Section-level fixes (beta)
Outreach
Cited pages featuring competitors
Contacts and pitch
Verified contacts plus ready-to-send templates
Outreach tracking
Status tracked per opportunity

Reporting

Client reporting
White-label dashboards on every plan
Performance history
Any two dates, compared
Exports
CSV from every module

Trial

Free trial
7 days, card required

Ahrefs Brand Radar

Coverage and plans

AI engines
Six in its index, plus Claude for custom prompts
Prompt data
An index of 475M+ prompts, plus custom prompts
Projects
Unlimited verified projects; unverified capped by plan
Team seats
1 user included; extra users $40 to $100 a month
Tracking
Custom prompts daily, weekly or monthly; index re-tested monthly

Measurement

Visibility score
Mentions, citations, impressions and AI share of voice
Share of voice
AI share of voice
Sentiment
Not listed in Brand Radar
Explicit citations
Cited pages, with a tab for your own
Implicit citations
Not split out
Social and video
YouTube, Reddit and TikTok (beta)
Daily brief
No daily brief is listed

Acting on the data

Next steps
No recommendations are listed
Content opportunities
Gaps found through filters
Content writing
Separate Ahrefs tool
Page optimization
Not listed in Brand Radar
Outreach
Cited pages to target, no contacts
Contacts and pitch
Not listed
Outreach tracking
Not listed

Reporting

Client reporting
Brand Radar widget in Report Builder
Performance history
History charts, including a Looker Studio connector
Exports
Exports and API access

Trial

Free trial
No trial; Ahrefs Free gives limited access

Ahrefs and Brand Radar are trademarks of their owner. Ahrefs details come from its Brand Radar page, pricing page, help center and product updates page. Products and terms change over time, so check each vendor's site before signing up.

Watch vs Change

Brand Radar is built to show how a whole market looks in AI answers. Wellows is built to change how your brand looks in them, one cited page at a time.

In short

  • A citation is worth more than a sighting. Brand Radar counts mentions, citations, impressions and share of voice. Wellows scores your share of citations, then splits them: explicit, when your own URL is the source, and implicit, when another page the engine used names you.
  • Shadow reputation, page by page. AI repeats what other sites say about you. Wellows rates the tone of every cited page, so a negative answer leads back to the URL behind it. Brand Radar does not list sentiment.
  • From finding to fixing in one place. Outreach with verified contacts, KIVA drafts and page optimization sit next to the tracking. In Ahrefs, content writing is a separate tool and outreach is left to you.
  • Built for the team, not one login. Unlimited projects and seats on every Wellows plan, with a 7-day trial. Ahrefs' main plans include one user, charge for each extra seat and come without a trial.

2

citation types, each counted on its own

5

AI engines in every plan

∞

projects and seats, any plan

Daily

tone ratings for every page that cites you

Why teams move

Why teams pick Wellows as their Ahrefs Brand Radar alternative

Brand Radar is strong market research for teams already living in Ahrefs. Teams add or switch to Wellows when they need their own prompts tracked closely and a clear list of what to do about the gaps.

Market data is not the same as your buyers' questions

A large prompt index shows where a category is heading. Your pipeline depends on the dozens of questions your own buyers ask. Wellows tracks those prompts on every engine, daily or weekly, with competitors alongside.

You need to know what the cited pages say about you

Being cited from a page that calls you overpriced is not a win. Wellows rates every cited page as positive, neutral or negative and shows which URLs drag your sentiment down.

A gap should come with a fix

Wellows turns each gap into a job: a page for KIVA to draft, a page to improve, or a cited site to pitch with a verified contact. Quick Wins ranks them by likely impact against effort.

Citation types

Two kinds of AI citation, and the tool for each

Engines build answers from the pages they retrieve. Some are yours. Others are third-party pages that mention you. Wellows reports the two separately, because each one is grown differently.

Explicit

The answer uses a page on your site

Your URL is listed as a source. You own the page, so you can improve it until engines rely on it more often.

Grown by content: Content Opportunities, KIVA keyword research, AI drafts and page optimization.

Implicit

The answer uses a page that names you

The source is a review, roundup, forum thread or video on another site, and your brand appears in it. These pages make up most of your shadow reputation.

Grown by outreach: cited pages that name your rivals, verified contacts and ready-to-send templates.

Start your 7-day free trialSee both in a live sample report ↗Your trial shows your own split between the two.

Inside Wellows

Three screens Brand Radar users will want to see

Your position today, and what changed since yesterday

A Quick Wins card arrives each morning with the page to write and the outreach to send. Your AI Visibility Score, rank against the rivals you track and citation totals sit underneath.

  • Citation share against each rival, engine by engine
  • Explicit and implicit totals, with the change since the last run
  • Filters for engine, region and branded or unbranded prompts
Wellows overview with today's brief, rank #2, visibility score, explicit and implicit citations, and brands ranked by visibility

What you also get

What Wellows adds on top of the tracking

Outreach that earns implicit citations

A prioritized list of cited pages where rivals already appear, each with a verified contact and a template, so getting your brand onto them becomes a task with an owner.

KIVA researches, Wellows drafts

KIVA uses your Search Console data to pick the terms and follow-up questions a missing page needs. Wellows drafts the page from that research, structured to be cited.

Sentiment for every cited page

What AI says about you comes from sites you don't run. Wellows rates how each cited page describes you, so the pages doing the most damage are the first ones you see.

A morning card with the next move

Each morning brings the page to write and the outreach to send that day, ranked by likely impact.

Client dashboards in your brand

White-label dashboards on every plan, covering reports, dashboards and the initial audit export.

Unlimited projects and seats

Every brand, market and client gets its own project, and the whole team can log in. Seats are never metered and never change the price.

Worked example

One gap, two tools

A rival keeps getting cited from a "best tools" roundup that leaves your brand out. This is what each tool does next.

In Wellows

  1. 1The roundup appears in your outreach targets, prioritized by estimated citation gain.
  2. 2You get a verified contact for its editor and a ready-to-send template for that URL.
  3. 3You track the opportunity, and later runs record the implicit citation once you are added.

Outcome: a task, an owner and a dated result.

In Ahrefs Brand Radar

  1. 1The Cited pages report shows the roundup and how often AI cites it.
  2. 2Filters show that it names your rival and not you.
  3. 3Finding the editor, writing the pitch and tracking the reply happen outside Brand Radar.

Outcome: you know which page matters.

Start your 7-day free trialSee the outreach screenYour trial includes a first list of outreach targets.

Going further

Three places Wellows keeps going after the report

Ahrefs Brand Radar and Wellows both show how AI presents your brand. Wellows goes further in three ways.

Citation detail

Wellows

Explicit and implicit, with tone per URL

Ahrefs

Cited pages and domains, no sentiment listed

Wellows splits every citation into explicit or implicit for each prompt and engine, and reads each cited page for the tone it takes towards you.

From gap to fix

Wellows

Drafts, page fixes and outreach

Ahrefs

Reports and filters

Each gap becomes a job: draft a new page from KIVA's research, improve an existing page, or pitch a cited source through a verified contact.

Access and price

Wellows

From $29 a month, unlimited seats, 7-day trial

Ahrefs

Brand Radar AI from $199 a month, paid seats, no trial

From the $29 plan up, Wellows covers ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, with tone ratings, share of voice and white-label client dashboards. See Wellows pricing.

Start your 7-day free trialSee the method

This is how Wellows does it

Introducing C.I.T.A.T.I.O.N.™

Wellows' proven framework for AI visibility optimization.

"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.

  1. Chart the visibility gap

    Exactly where you're cited today and where you're not, against every named competitor.

  2. Investigate why competitors are cited

    We check both the AI answer and the source pages behind it, the layer most tools never open.

  3. Target the prompts and pages that matter

    The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.

  4. Author content built to be cited

    KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.

  5. Trust-build through verified outreach

    Citations you can go earn directly, not just wait for.

  6. Improve against daily signals

    Nothing sits still. Every shift surfaces the next day, at the URL level.

  7. Own the answer

    The goal was never a mention. It's being the source the model pulls from.

  8. Numbers that prove the movement

    Pick two dates, see the exact lift, and put your climb next to a named rival.

Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.

See the method in action ›

Trusted by 6,341+ brands and agencies

Cuvette
Oladoc
DigitalOcean
TaxGPT
Sapphire Ventures
North Star
OneMap
Skydo
Cloudways
PureVPN
EY
Articos

Testimonials

Why practitioners rate Wellows

SEO and content people in their own words.

  • I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!

    Mike GinleySr. SEO Professional

  • If you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.

    Vladi KriulinContent Strategist

  • You're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.

    Alex GrobermanFounder, Alex Groberman Labs

  • Your client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.

    Freddie ChattEcommerce SEO Consultant

Which to pick

Ahrefs Brand Radar or Wellows: which suits your team?

Go with Wellows if you

  • Are measured on citation growth and need the tasks that produce it
  • Want your own URLs and third-party mentions counted apart, with tools to grow each
  • Want every negative description traced to the page behind it
  • Need the whole team and every client in one account at no extra cost
  • Want to try it on your own prompts before you pay

Ahrefs Brand Radar may suit you if you

  • Already run your SEO in Ahrefs and want AI data in the same place
  • Want market-wide research across a large prompt index, not only your own prompts
  • Need Copilot or Claude tracked, or brand tracking on YouTube, Reddit and TikTok

Try Wellows

Put your Brand Radar prompts into Wellows

Track the same prompts and rivals for seven days, then compare what each tool tells you to do next.

Start your 7-day free trial

Your trial

How to spend the seven days of your Wellows trial

Every feature is on during the trial. A card is needed to start it.

Day 1

Set up a project

Add your site, your competitors and the custom prompts you track in Brand Radar, then choose your engines and whether the project runs daily or weekly.

Days 2 to 4

Read your citations

Go through both citation types, the tone of each source page and your share of voice per engine as the morning cards start to arrive.

Days 5 to 7

Close the first gaps

Pick a Quick Win, let KIVA research a missing page for Wellows to draft, and send your first pitches to cited pages that name your rivals.

Before you start

Frequently Asked Questions

What are the best Ahrefs Brand Radar alternatives?

Wellows is a strong Ahrefs Brand Radar alternative for teams that want to grow AI citations on their own prompts and act on the gaps. It tracks explicit and implicit citations, sentiment by source and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month with a 7-day trial. Semrush, Profound and Peec AI are other options to compare.

How much does Ahrefs Brand Radar cost compared with Wellows?

Ahrefs lists Brand Radar AI from $199 a month as a standalone product, and custom prompt packages from $50 a month for 2,500 checks. Extra Ahrefs users cost $40 to $100 a month each. Wellows publishes four plans from $29 to $497 a month, each with all five engines, unlimited projects and unlimited seats.

Does Ahrefs Brand Radar track sentiment?

Sentiment is not listed on Ahrefs' Brand Radar pages, which report mentions, citations, impressions and AI share of voice. Wellows rates every cited page as positive, neutral or negative, so you can see which URLs shape how AI describes you.

Which AI engines does Ahrefs Brand Radar cover?

Ahrefs' index covers Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Copilot, and custom prompts can also track Claude. Wellows tracks ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode on every plan.

Is there a free trial for either tool?

Ahrefs does not offer a free trial, though Ahrefs Free gives limited access. Every Wellows plan starts with a 7-day free trial, and a credit card is needed to begin it.

Can I use Ahrefs and Wellows together?

Yes. Many teams keep Ahrefs for backlinks, keyword research and market-wide Brand Radar data, and use Wellows for their own prompts, sentiment by source and the content and outreach work that moves citations.

How do I move from Ahrefs Brand Radar to Wellows?

Start a 7-day Wellows trial and add the custom prompts and competitors you track in Brand Radar to a project. Run both tools for two to four weeks and compare what each recommends. Once Performance History shows a trend, move your AI reporting over.

Want to see it on your data? Book a demo with your Brand Radar prompt list, or start a 7-day free trial.

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Sources: Wellows AI information page, Wellows pricing, and Ahrefs' Brand Radar page, pricing page, help center article on custom prompts, Brand Radar Academy lesson and product updates page. Product screens use demo or anonymized data.