WellowsvsSScrunch AI
If Scrunch's $250-a-month floor is too high, Wellows starts at $29 a month on ChatGPT, Gemini, Perplexity, Google AI Overviews and AI Mode, with white-label dashboards and unlimited seats on every plan.
Wellows publishes this page and sells a competing AI visibility tool.
Head-to-head
Coverage, measurement, action and reporting, side by side.
| Capability | Wellows Top pick | Scrunch AI |
|---|---|---|
| Coverage and plans | ||
| AI engines | Five, no Claude or Copilot | Seven on Starter, including Claude |
| Team seats | Unlimited | 3 on Starter, 5 on Growth |
| Prompts | Depends on plan; see pricing | 350 custom on Starter |
| Price | $29 to $497 a month | $300 a month, $250 yearly |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Competitor visibility tracking |
| Site and page audits | Section fixes (beta) | 5 page audits on Starter |
| Sentiment | Rated for each cited page | Sentiment trends |
| Explicit citations | Logged by prompt, engine and URL | Citation monitoring across platforms |
| Implicit citations | Reported as its own metric | Not detailed publicly |
| Daily brief | What changed, and what to do | Not detailed publicly |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | Recommendations |
| Content opportunities | Missing pages, ranked and titled | Not detailed publicly |
| Content writing | AI page drafts from KIVA research | Content optimization |
| Pages for agents | Not offered | AXP agent pages |
| Outreach | Cited pages featuring competitors | Not detailed publicly |
| Contacts and pitch | Verified contact plus email draft | Not detailed publicly |
| Outreach pipeline | Open, Contacted, Won, Lost | Not detailed publicly |
| Reporting | ||
| Client reporting | White-label on all plans | Agency use case listed |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | Enterprise Data API |
| Trial | ||
| Free trial | 7 days, card required | 7 days, no card needed |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Scrunch AI
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Scrunch is a trademark of its owner. Details come from Scrunch's pricing page, FAQs and guides, and Sitecore's acquisition release. Plans change, so check before you buy.
$29a month
is where Wellows starts on five AI engines, with white-label dashboards on every plan. Wellows sells this tool, so confirm every price on Scrunch's own site before you buy.
$250
a month on yearly Scrunch Starter
3
user licences on Scrunch Starter
∞
seats on every Wellows plan
3 Jun
2026: Sitecore announced it acquired Scrunch
Why look
Scrunch is a full AXP platform with enterprise ambitions. Teams look at Wellows on price, roadmap and how much of the platform they use.
Scrunch Starter is $300 a month, or $250 a month billed yearly, and Growth is $500 a month, or $417 yearly. For a small team, or an agency testing AI visibility for a few clients, trackers that start at $29 a month can cover the basic tracking first.
Sitecore announced it had acquired Scrunch on 3 Jun 2026 and said Scrunch's recommendations will be automated inside SitecoreAI. The release does not set out a separate roadmap for teams that use Scrunch without Sitecore.
Starter bundles personas, page audits and AXP with monitoring. If your team only needs prompts, citations and share of voice, a dedicated tracker may cover that for less each month.
Citations
Scrunch monitors the citations behind AI answers across the platforms it covers. Wellows tracks five engines and splits citations into two kinds, giving each one its own set of tools.
When ChatGPT, Gemini, Perplexity or a Google AI answer links one of your own URLs, Wellows logs an explicit citation against the prompt, the engine and the URL.
Earned on your site: AI page drafts, KIVA research, section fixes (beta) and Content Opportunities.
Sometimes the answer draws on a third-party review, listicle, Reddit post or video naming your brand. Wellows records that as an implicit citation and scores the page's tone, since such pages form your shadow reputation.
Earned off your site: pages that cite rivals, each with a verified contact and a pitch to send.
Tracking
The overview opens with a brief written note on the latest scan: what moved, which competitor gained, where you slipped and what to fix first. Rank, visibility and citations follow.
Each prompt row carries a topic, the search intent, how you were mentioned and a visibility score. Open a row for the whole answer and its sources, graded positive, neutral or negative, and your shadow reputation shows.
Third-party pages engines quote where a competitor shows up and you do not, sorted by domain authority and the citations each could bring.
What you also get
Scrunch doesn't detail outreach publicly. Wellows lists the cited pages that feature your rivals and not you, sorted by authority and likely citation gain, each with a verified contact and a ready pitch.
Scrunch lists content optimization, not drafting. KIVA works from your own Search Console data to pick the terms and follow-up questions a missing page should cover, and Wellows drafts the page from that research, shaped to be quoted.
Scrunch tracks sentiment trends across the platforms it covers. Wellows scores the tone of each cited third-party page one by one and ranks the critical ones by how often engines pull them in, so you know which page to fix first.
Scrunch doesn't detail a daily brief publicly. Each morning Wellows sends a short note on what moved, which rival gained and where you slipped, so a change in how AI describes a competitor shows up the next day.
Scrunch lists an agency use case. Wellows includes per-client and per-country dashboards in your agency's branding on every plan from $29.
Every brand, market and client is its own project, and the whole team can log in. Scrunch Starter includes 3 user licences; Wellows seats are not metered.
Fair test
Scrunch suits Sitecore users and teams wanting agent-facing pages. Wellows fits when budget and reporting matter more.
Outcome: You pay for the tracking you use.
Outcome: Visibility work connects to your Sitecore stack.
Costs
Scrunch became part of Sitecore in June 2026. Here is how it compares with Wellows on three points.
Wellows
$29 to $497 a month
Scrunch
$300 a month, $250 yearly
Scrunch Growth is $500 a month, or $417 billed yearly, and Enterprise is quoted. Starter includes 350 custom prompts, 3 personas, 5 page audits and 3 user licences.
Wellows
Five, no Claude or Copilot
Scrunch
Seven on Starter, incl. Claude
Scrunch's Starter coverage lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta. Wellows covers five engines.
Wellows
Tracking plus outreach
Scrunch
Sitecore, with AXP pages
Sitecore says Scrunch's AXP will be combined with its DXP. Wellows stays focused on tracking, content work and outreach to cited sites, with white-label dashboards on every plan.
This is how Wellows does it
Wellows’ proven framework for AI visibility optimization.
“See, Craft, Proof, Sell” is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Eight steps, one loop. That’s the difference between a platform that reports a number and a method built to move it.
See the method in actionExactly where you’re cited today and where you’re not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA, our built-in writing assistant, drafts the page against your own Search Console data.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It’s being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Swipe or tap a letter to see all eight steps.
Trusted by 6,341+ brands and agencies
Testimonials
Feedback from people working in AI search.
Your client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsI've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you run an agency and clients are starting to ask about AI search, this is the kind of framework you need.
Peter RotaSenior Technical SEOThe Wellows AI visibility platform is transforming how agencies approach AI search for clients.
Julian GoldieOwner, Goldie AgencySwipe to read all 6.
Wellows fit
Try Wellows
Run the free AI Visibility Report or compare Wellows pricing.
Start your 7-day free trialSwitching
Check your contract term first, then move the tracking.
Check whether you are on yearly billing, then export your prompts and any history Scrunch lets you download.
Run Scrunch and the new tool on the same prompts for two weeks, then compare citations and share of voice engine by engine.
If the numbers line up, move client reporting across before your renewal date, and keep Scrunch only if your team still uses AXP.
FAQ
Is there a cheaper Scrunch AI alternative?
Yes. Wellows starts at $29 a month, against Scrunch Starter at $300 a month, or $250 billed yearly. Compare prompts and engines as well as price: Scrunch Starter includes 350 custom prompts and covers Claude, which Wellows does not track.
What should Scrunch users consider after the Sitecore acquisition?
Sitecore announced the deal on 3 Jun 2026 without disclosing terms and plans to combine Scrunch's AXP with its DXP. Check your renewal terms, what roadmap changes could mean if you don't use Sitecore, and whether you can export your prompts and history.
Scrunch vs Wellows: which one should you pick?
Scrunch Enterprise adds SSO, an Enterprise Data API and AXP agent pages, and Scrunch is now a Sitecore company, so it suits Sitecore users and teams that want agent-facing pages. Wellows starts at $29 a month on five engines, with white-label dashboards, unlimited seats and outreach to cited sites on every plan.
Does Scrunch offer a free trial before you pay?
Yes. Scrunch's pricing page lists a 7-day free trial of Starter, with no credit card required.
How much is Scrunch AI?
Scrunch's pricing page lists Starter at $300 a month, or $250 a month billed yearly, with 350 custom prompts and 3 user licences. Growth is $500 a month, or $417 billed yearly, with 700 prompts and 5 licences. Enterprise is quoted, and Starter comes with a 7-day free trial.
Is there a free Scrunch AI alternative today?
Free plans are rare in this category; trials are the norm. Scrunch gives 7 days on Starter, and Wellows has a 7-day free trial on every plan, plus a free AI Visibility Report for your own domain.
Weighing a switch? Book a demo using your current Scrunch prompts, or try Wellows free for 7 days.
Sources: Scrunch pricing, Sitecore's acquisition release and Wellows pricing. Product screens use demo data.
