WellowsvsAAdobe
Adobe LLM Optimizer, now called Adobe Brand Visibility, is an enterprise GEO product sold through a demo. Wellows is a self-serve tool for AI citations: see who engines cite, how they describe you, and what to fix.
Start on any plan from $29 a month. All five AI engines and unlimited projects are included, with a 7-day trial (card).
Coverage, metrics, actions and reporting in one table.
Scroll the table sideways to see both columns →
| Capability | Wellows Top pick | Adobe |
|---|---|---|
| Coverage and plans | ||
| AI engines | All five, on every plan | Ten LLM families, with Claude too |
| Projects | Unlimited on every plan | Limits not published |
| Team seats | Unlimited | Not published |
| Tracking | Daily or weekly, by project | Cadence is not published |
| Measurement | ||
| Visibility score | Daily rank against your competitors | Brand visibility views |
| Share of voice | For each engine and rival | Versus five competitors |
| Sentiment | Rated for each cited page | Sentiment not listed |
| Explicit citations | Logged by prompt, engine and URL | Citation tracking is not detailed |
| Implicit citations | Reported as its own metric | Not split out |
| Daily brief | What changed, and what to do | No daily brief is listed |
| Acting on the data | ||
| Next steps | Quick Wins with a 30-day plan | Prioritized briefs |
| Content opportunities | Missing pages, ranked and titled | Topic cluster gaps |
| Content writing | AI page drafts from KIVA research | Generated content |
| Page optimisation | Section fixes (beta) | Edge-deployed changes |
| Outreach | Cited pages featuring competitors | Earned-media content |
| Contacts and pitch | Verified contact plus email draft | Not listed |
| Outreach pipeline | Open, Contacted, Won, Lost | No pipeline is listed |
| Reporting | ||
| Client reporting | White-label on all plans | White-label is not listed |
| Performance history | Any two dates, compared | Not detailed publicly |
| Exports | CSV by project and date | Adobe Analytics link |
| Trial | ||
| Free trial | 7 days, card required | Demo |
Wellows Top pick
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Adobe
Coverage and plans
Measurement
Acting on the data
Reporting
Trial
Adobe and Adobe LLM Optimizer are trademarks of Adobe. Details come from Adobe's public product page, where the product is now named Adobe Brand Visibility. Check both sites before buying.
2forms
of citation exist in AI answers. In one, your page is the cited source. In the other, a cited page mentions you. Wellows counts both and helps you win more.
2
kinds of citation, measured one by one
5
AI engines, on each of the plans
∞
projects and seats in every plan
Daily
scans of sentiment for your brand and for your rivals
Why teams pick Wellows
Adobe's product is built for large enterprises with CDN and analytics teams. Wellows suits teams that want citation results without a rollout.
A name in an answer may be read and forgotten. A citation places your page beneath the answer, where the engine's trust and the reader's click both land. Wellows tracks them as different things, so you can see which one you are earning.
Engines piece together their view of you from reviews, rankings and community posts. Wellows shows which of these pages get cited most, what tone each takes towards you, and which ones send readers to a competitor instead.
Every gap shows up as a job to do: update a page, write a missing one, or pitch a source. Quick Wins sorts them by impact, and the 30-day plan spreads the work across the month.
Explicit vs implicit
Engines build each answer from pages they retrieve. One of those pages can be yours, or one can mention your brand. Wellows keeps separate counts and has a set of tools for each kind.
An engine pulled facts from your own URL and showed it beneath the answer. Because the page belongs to you, you decide how clear and how quotable it becomes.
Increased with content: Content Opportunities, KIVA keyword research, AI drafts, page fixes.
An engine used a review, a list article, a Reddit thread or a YouTube video as its source, and your brand is in it. Such citations usually outnumber explicit ones, and they make up your shadow reputation.
Increased with outreach: cited pages naming rivals, verified contacts and a pitch to send.
Product preview
The overview begins with a short brief on what changed after the latest scan: who climbed, where you fell and what deserves attention today. Rank, visibility score and citations follow.
Each prompt is shown with its topic, buyer intent, mention type and visibility score. Inside, you get the full answer and the cited pages, each with a sentiment rating. It is your shadow reputation, URL by URL.
The outreach screen gathers third-party pages engines cite that mention your competitors and not you, ranked by domain authority and projected citations.
Included with tracking
Cited pages that mention your rivals already, listed by authority and projected citations. For each one you get a verified contact and an email that is ready to go out.
KIVA reads your Search Console data to pick the keywords a missing page should target and the follow-up questions engines ask behind the scenes. Wellows drafts the page from that work, so it reads as a quotable source.
AI engines describe you with pages written by someone else. Wellows scores the tone of each cited page and ranks the negative ones by how often engines return them, which tells you what to tackle first.
You open your dashboard and it's already there: a quick summary of what moved overnight. Rivals get scanned for sentiment too, so their changes don't catch you off guard.
Branded for your agency, split by client and by country. Included in all plans, from $29.
A brand, a regional site or a client account each count as a project. Opening one costs nothing until prompts run.
A worked example
One "best platforms" article keeps getting a competitor cited, and you are not in it. This is what you get from each tool.
Outcome: You have a task, an owner and a result you can show.
Outcome: You know which topic to work on.
Beyond reporting
Both products show how you appear in AI answers. Wellows does more in three specific areas.
Wellows
Explicit and implicit, split
Adobe
Share of voice by platform
Wellows reports your explicit and implicit citations as separate figures, and reads each cited page to show the tone it takes towards you.
Wellows
Pages, fixes and outreach
Adobe
Briefs and edge changes
For every gap there is a next action: a page generated from KIVA's research, a fix that avoids creating a competing page, or a pitch sent to a verified contact.
Wellows
5 engines, $29 to $497 a month
Adobe
By demo, price not published
ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode are in every Wellows plan, along with sentiment, share of voice and white-label dashboards for each client you serve.
This is how Wellows does it
Wellows' proven framework for AI visibility optimization.
"See, Craft, Proof, Sell" is what you experience. C.I.T.A.T.I.O.N.™ is the eight-step method behind it.
Exactly where you're cited today and where you're not, against every named competitor.
We check both the AI answer and the source pages behind it, the layer most tools never open.
The gap becomes a ranked list: the prompts and pages worth going after first, not a generic content calendar.
KIVA finds the keywords and follow-up questions in your own Search Console data, and Wellows drafts the page from that research.
Citations you can go earn directly, not just wait for.
Nothing sits still. Every shift surfaces the next day, at the URL level.
The goal was never a mention. It's being the source the model pulls from.
Pick two dates, see the exact lift, and put your climb next to a named rival.
Eight steps, one loop. That's the difference between a platform that reports a number and a method built to move it.
See the method in action ›Trusted by 6,341+ brands and agencies
Testimonials
Trusted by industry leaders and innovators.
I've been testing a tool called Wellows that turns these hidden signals into real visibility. The workflow is surprisingly smart!
Mike GinleySr. SEO ProfessionalIf you want to measure AI visibility, reliably track your LLM citations, identify where competitors are winning, and systematically close those gaps. That's exactly what Wellows is built for.
Vladi KriulinContent StrategistYou're guessing which sites to contact. Guessing what to say. Guessing if it'll even move the needle on AI visibility. That's where Wellows turns this into a repeatable system. And it's why I've decided to use this.
Alex GrobermanFounder, Alex Groberman LabsYour client's competitors are being cited by ChatGPT. Your client isn't. And until you fix that, the gap is only going to widen. The strategy is simple. Get your client onto the pages that LLMs already trust. But finding those pages? That used to be a nightmare. Wellows changes this completely.
Freddie ChattEcommerce SEO ConsultantMake the call
Try Wellows
Track the same prompts and rivals, then compare the actions each suggests.
Start your 7-day free trialTrial plan
The trial gives you the complete product. You add a credit card to start.
Enter your domain, competitors and prompts, including those you track in Adobe. Choose engines and a cadence.
Look over explicit and implicit citations, sentiment per source page and share of voice per engine. Daily briefs start to arrive.
Open the 30-day plan, select a Quick Win, generate a page with KIVA's keyword research and send your first outreach emails.
What are the best alternatives to Adobe LLM Optimizer?
Wellows is the best Adobe LLM Optimizer alternative for teams that want AI citations without an enterprise rollout. It tracks explicit and implicit citations, sentiment and share of voice across ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, from $29 a month. Profound and Peec AI are other dedicated options, and all three can be bought on their own.
Which AI visibility tools work without an Adobe Experience Cloud subscription?
Wellows, Profound and Peec AI are standalone tools with no tie to Adobe software. Wellows needs only a domain, competitors and prompts. Adobe says its product is not exclusive to Adobe Experience Manager, though its revenue reporting runs in Adobe Analytics.
Adobe LLM Optimizer vs Profound: which is better for tracking brand mentions in ChatGPT?
Both track ChatGPT and are sold to enterprises on custom pricing. Adobe's product covers ten LLM families and adds CDN-edge deployment and Adobe Analytics reporting. Profound tracks up to nine answer engines and offers a 7-day trial. Adobe suits Adobe-centred stacks; Profound suits teams wanting a dedicated tool.
Is a credit card required to start the Wellows trial?
Yes. Every Wellows plan includes a 7-day free trial, and a credit card is needed to start it.
Was LLM Optimizer renamed?
Can Wellows be used alongside Adobe products?
Yes. Wellows runs independently, so you can use it next to Adobe's product or any analytics stack. A team could keep Adobe for edge deployment and revenue reporting, and use Wellows for citation tracking, sentiment by source page and outreach.
Comparing the two? Book a demo and we'll run your own prompt list live, or start a 7-day free trial.
Sources: Wellows AI information page, Wellows pricing, and Adobe's public product page for Adobe Brand Visibility (formerly Adobe LLM Optimizer). Product screens use demo or anonymised data.
