Pricing
No limit on prompts, AI engines, projects or seats. One monthly balance covers all of them, and every answer we collect spends one from it.
One site, a focused prompt setOne client, a focused prompt set
$29/month
1,800
AI answers a month
About 60 answers a day, every day
For a full month
7-day free trial
Most popular
The setup we start you on
$97/month
6,500
AI answers a month
About 216 answers a day, every day
For a full month
7-day free trial
A few sites, or one of them at depthA small roster, or one client at depth
$249/month
18,000
AI answers a month
About 600 answers a day, every day
For a full month
7-day free trial
Every site you run, at depthA full roster, at depth
$497/month
36,000
AI answers a month
About 1,200 answers a day, every day
For a full month
7-day free trial
Custom plan
Past 240 prompts a day, or more sites than the largest published balance holds. We size one balance across every market, microsite and product line you run, then quote that.Past twelve clients at working depth, or past 240 prompts a day. We size one balance across the whole book, keep every client white-labelled, then quote that.
Rather have our team do the work as well? See managed services
AI engine coverage is a slider inside your project, not a line on your invoice. Size your balance with your own numbers
Plans side by side
The balance is the only difference between these four plans. Everything under it is the same balance spent four different ways — examples of a sustainable rate, not a cap you hit and stop at.
| Measure | Basic$29/month | Most popularStandard$97/month | Growth$249/month | Scale$497/month |
|---|---|---|---|---|
| The balance | ||||
| AI answers a month | 1,800 | 6,500 | 18,000 | 36,000 |
| Answers a day, every day | 60 | 216 | 600 | 1,200 |
| Prompts it covers, for a full month | ||||
| All 5 engines, daily | 12 | 43 | 120 | 240 |
| 3 engines, daily | 20 | 72 | 200 | 400 |
| 1 engine, daily | 60 | 216 | 600 | 1,200 |
| All 5 engines, weekly | 84 | 303 | 840 | 1,680 |
Coverage calculator
Set your clients, prompts and AI engines. The plan that covers you is the one that lights up.
15,000 AI answers a month. Growth covers you.
AI answers a month
15,000
of 18,000 in Growth
Net revenue
$6,001
96.0% margin
Cost per client
$49.80
$249 across 5 clients
Basic $29
1,800 of 1,800
Too small
Standard $97
6,500 of 6,500
Too small
Growth $249
15,000 of 18,000
Covers you
Scale $497
15,000 of 36,000
+28 prompts each
15,000 answers = 5 clients × 20 prompts × 5 engines × 30 days. Monthly net = $6,250 retainers − $249 Wellows plan.
3,000 answers spare. Spend it on 4 more prompts a day across the clients you have, or on 1 more client at this coverage. Adding a client costs nothing until you ask their project a question.
If the balance runs out
A balance you can spend freely is a balance you can spend early. That is the one trade this model asks of you, so here is exactly what happens, in order.
All month
You always know where you stand
Wellows projects where your month lands from your current coverage and keeps it next to your balance. Add a project or a wider engine list and it shows the effect first, so you decide with the number in front of you.
At zero
Collection pauses
We stop asking your prompts. Nothing further is charged, no project is closed, and nothing you have set up is undone.
Meanwhile
Your history stays
Everything collected up to that point is still there to read: the visibility score, the citations, the daily movement, the competitor ranks and every report you have run.
On your billing date
It picks up again
The balance resets and collection resumes on the projects you left running — nothing to restart, nothing to re-enter. Unused answers do not roll over: a month you underspend does not make the next one larger.
Included everywhere
Engines, citations, sentiment, content work and outreach are on the $29 plan and on the $497 plan, and so are unlimited projects. Nothing is held back to sell you the next tier.
Citation tracking
Two checks, not one: where an answer names you outright, and where your domain sits inside the pages it cites without ever saying your name.
Sourced sentiment
How you are described, traced back to the page the model read.
Daily movement
Every shift, earned, lost, held or reworded, surfaces the next day, down to the URL.
Prompt tracking
The questions your buyers actually ask, and which of them return you.
Competitive rank movement
Your position against the brands the AI engines keep naming next to you.
Coverage control
AI engines, cadence and prompt count per project, changeable mid-cycle.
Quick Wins
The changes ranked by what they would move, not by how easy they are to list.
Content Opportunities
The pages you have not written yet, ranked, each with a suggested title and the buyer intent behind it.
KIVA, the writing agent
Drafts the page in-platform against your own Google Search Console data, written to earn a citation rather than to exist.
Content optimisation
What to change on a page so an AI engine can quote it, checked against the page you have.
Outreach
The third-party pages the models already trust, and who to contact at them.
Integrations
Google Search Console and the WordPress plugin, on every plan rather than sold as an add-on.
Performance History
Every run kept, so a change in the score has a date and a cause attached.
White-label client dashboards
Per client and per country, carrying your name. The client never sees Wellows unless you want them to.
Per-project reporting
Each project reports on its own, so one account never becomes one blended chart.
Exports
Take the record out by project and date range, so a client report is a file and not a screenshot.
Team access
Invite the people who need it. Seats are not metered and never change the price.
Onboarding and support
The same setup help and the same support on the $29 plan as on the $497 one.
Projects never cost extra. They draw on the same balance, so the constraint moved from how many sitesclients you run to how many questions you ask.
Growth plan, 18,000 answers
10,800 of 18,000 AI answers a month
That headroom is two more regional sites at the EU setting, opened tonight, on the same invoice.
A regional launch or a campaign microsite used to mean a purchase order before it meant a dashboard. Here it means a project, and the plan only changes if your total coverage does.
Every site sits in one account, scored the same way, so a regional gap reads as a gap rather than as a difference between two subscriptions.
Growth plan, 18,000 answers
15,000 of 18,000 AI answers a month
The sixth client fits in that headroom at no extra cost. Your cost per client goes from $49.80 to $41.50 the moment you win them, and the invoice stays at $249.
Set a prospect up as a project and show them their own citation gaps in the pitch. It draws on headroom you have already bought, so a pitch that does not land costs you nothing but the prompts.
Twelve clients on Scale is $41.42 each, within a rounding error of six on Growth. The roster grows, the per-client cost holds, and the seat count never enters the price.
The part the price tag hides
Everyone quotes a price against a prompt count. Almost nobody quotes it against all five engines. Read the market that way and the picture changes: the next cheapest plan that runs five is $245.
Prompts tracked daily on all five engines
All month
Wellows Basic $29
12
No five engine plan exists at this price anywhere else in the set.
Wellows Standard $97
43
Still nothing to compare it against. The market's five engine ladder starts at $245.
Wellows Growth $249
120
Peec Essential, agency $245
66
Wellows Scale $497
240
Peec Growth, agency $495
166
Wellows figures are what a full month of daily tracking on five engines costs out of each balance. Spend it differently — fewer engines, or weekly instead of daily — and the shape changes. The competitor figures are caps fixed to their tier.
Above Scale, Peec Scale watches 433 prompts a day for $795, which is more than our largest published plan holds. At that size the conversation here is a custom one. One further plan in the set lists nine engines, Writesonic Agency Starter at $250, but publishes no prompt limit, so it cannot be sized on this basis.
Engines
All five, on every plan
Almost every competitor plan in this set ships one to four engines. The exceptions are Peec's three agency tiers at five, and one $250 agency plan that lists nine without publishing a prompt limit. Wellows never gates an engine behind a tier, so the $29 plan reads the same five the $497 plan does.
Projects
Never a line item
Five of the six vendors here ladder how many brands you can watch, starting at one on the entry plan. The sixth caps its agency plan at ten. Opening a project here costs nothing until you ask it a question.
The meter
One balance, not a cap
Everywhere else the limit is a prompt cap fixed to your tier and divided per project. Here it is a single balance. Push a launch hard this month, let a quiet retainer idle, and the plan does not change. The trade is that heavy months end early, which is why the pace is on every card.
What a balance produces
One brand tracked across five AI engines, its visibility score, and where it ranks against four competitors. Every plan delivers this same report — the balance only decides how many projects run it, and how often.
Before you start
Short answers, in the order people ask them.
Still have questions? Book a strategy call
What exactly is an AI answer?
One of your prompts, asked on one AI engine, once. We read the response, record whether and how you are cited, and that costs one credit from your balance.
Ask 40 prompts on 5 engines every day for a month and you spend 6,000. "Credit" is the word your invoice uses; an AI answer is what you get for one.
How many prompts, projects or seats can I track?
As many as you like, on every plan including the $29 one. Prompts are never capped to a tier, brands and regional sites and client accounts are all projects and opening one costs nothing, and seats are not metered.
The only thing that limits you is the size of your monthly balance. A project sitting there with nothing scheduled spends nothing; a project asking 40 prompts of five engines every day spends 6,000 a month. The work is what costs, not the container it sits in.
What happens if the balance runs out mid-month?
Collection pauses. We stop asking your prompts, but nothing is closed and nothing is undone, and everything collected up to that point stays yours to read — the score, the citations, the movement and every report. On your billing date the balance resets and collection resumes on its own.
Before you get there you have two ways out: move to a larger balance, or trim cadence and engines on the projects that do not need all five every day.
Will I know before that happens?
Yes. Wellows projects your run-out date from your current coverage and shows it against your balance, with alerts as you approach it. The moment a new project or a wider engine list would outrun the month, it says so before you commit to it.
How do I make a balance last longer?
Three levers, and two of them cost you nothing. Drop engines on the projects that do not need all five, move a steady project from daily to weekly, or trim the prompt list.
Cadence is the biggest one: daily reruns your prompts about 30 times a month and weekly about 4.3, so weekly costs roughly a seventh of daily for the same prompts and engines. Two projects at 20 prompts across every engine spend 6,000 a month daily and 857 weekly. Cadence is set per project, so a launch can run daily while an archive runs weekly.
The coverage calculator above does the arithmetic with your own numbers.
Do unused answers roll over?
No. The balance resets on your billing date, and a month you underspend does not make the next one larger.
It is worth saying plainly rather than leaving you to assume: if your months vary a lot, size the balance for a typical month and use cadence to absorb the heavy ones, rather than buying for the peak.
Can I change plans, and what happens to my balance?
Yes. Upgrades apply straight away, so a bigger balance is available the moment you need it. Downgrades take effect at your next cycle, so you keep the balance you have already paid for until it ends.
Do all plans include a free trial?
All plans include a 7-day free trial.