Pricing
Every plan carries unlimited projects and every AI platform. What you pay for is one shared pool of credits, and one credit is one prompt, asked of one AI platform, on one day.
One site, a focused prompt setOne client, a focused prompt set
$29/month
Credits a month1,800
Prompts a day12
At one engine60
7-day free trial
Most popular
The setup we start you on
$97/month
Credits a month6,500
Prompts a day43
At one engine216
7-day free trial
A few sites, or one of them at depthA small roster, or one client at depth
$249/month
Credits a month18,000
Prompts a day120
At one engine600
7-day free trial
Every site you run, at depthA full roster, at depth
$497/month
Credits a month36,000
Prompts a day240
At one engine1,200
7-day free trial
Custom plan
Past 240 prompts a day, or more sites than the largest published pool holds. We size one pool across every market, microsite and product line you run, then quote that.Past twelve clients at working depth, or past 240 prompts a day. We size one pool across the whole book, keep every client white-labelled, then quote that.
AI platform coverage is a slider inside your project, not a line on your invoice. Size your pool with your own numbers
Coverage calculator
Set your clients, prompts and AI platforms. The plan that covers you is the one that lights up.
15,000 credits a month. Growth covers you.
Credits a month
15,000
of 18,000 in Growth
Net revenue
$6,001
96.0% margin
Cost per client
$49.80
$249 across 5 clients
Basic $29
1,800 of 1,800
Too small
Standard $97
6,500 of 6,500
Too small
Growth $249
15,000 of 18,000
Covers you
Scale $497
15,000 of 36,000
+28 prompts each
15,000 credits = 5 clients × 20 prompts × 5 engines × 30 days. Monthly net = $6,250 retainers − $249 Wellows plan.
3,000 credits spare. Spend it on 4 more prompts a day across the clients you have, or on 1 more client at this coverage. Adding a client costs nothing until you ask their project a question.
Included everywhere
Engines, citations, sentiment, content work and outreach are on the $29 plan and on the $497 plan, and so are unlimited projects. Nothing is held back to sell you the next tier.
Citation tracking
Two checks, not one: where an answer names you outright, and where your domain sits inside the pages it cites without ever saying your name.
Sourced sentiment
How you are described, traced back to the page the model read.
Daily movement
Every shift, earned, lost, held or reworded, surfaces the next day, down to the URL.
Prompt tracking
The questions your buyers actually ask, and which of them return you.
Competitive rank movement
Your position against the brands the AI platforms keep naming next to you.
Quick Wins
The changes ranked by what they would move, not by how easy they are to list.
Content Opportunities
The pages you have not written yet, ranked, each with a suggested title and the buyer intent behind it.
KIVA, the writing agent
Drafts the page in-platform against your own Google Search Console data, written to earn a citation rather than to exist.
Content optimisation
What to change on a page so an AI platform can quote it, checked against the page you have.
Outreach
The third-party pages the models already trust, and who to contact at them.
Performance History
Every run kept, so a change in the score has a date and a cause attached.
White-label client dashboards
Per client and per country, carrying your name. The client never sees Wellows unless you want them to.
Per-project reporting
Each project reports on its own, so one account never becomes one blended chart.
Exports
Take the record out by project and date range, so a client report is a file and not a screenshot.
Team access
Invite the people who need it. Seats are not metered and never change the price.
Coverage control
AI platforms, cadence and prompt count per project, changeable mid-cycle.
Integrations
Google Search Console and the WordPress plugin, on every plan rather than sold as an add-on.
Onboarding and support
The same setup help and the same support on the $29 plan as on the $497 one.
Projects never cost extra. They draw on the same pool, so the constraint moved from how many sitesclients you run to how many questions you ask.
Growth plan, 18,000 credits
10,800 of 18,000 credits a month
That headroom is two more regional sites at the EU setting, opened tonight, on the same invoice.
A regional launch or a campaign microsite used to mean a purchase order before it meant a dashboard. Here it means a project, and the plan only changes if your total coverage does.
Every site sits in one account, scored the same way, so a regional gap reads as a gap rather than as a difference between two subscriptions.
Growth plan, 18,000 credits
15,000 of 18,000 credits a month
The sixth client fits in that headroom at no extra cost. Your cost per client goes from $49.80 to $41.50 the moment you win them, and the invoice stays at $249.
Set a prospect up as a project and show them their own citation gaps in the pitch. It draws on headroom you have already bought, so a pitch that does not land costs you nothing but the prompts.
Twelve clients on Scale is $41.42 each, within a rounding error of six on Growth. The roster grows, the per-client cost holds, and the seat count never enters the price.
The part the price tag hides
Everyone quotes a price against a prompt count. Almost nobody quotes it against all five engines. Read the market that way and the picture changes: the next cheapest plan that runs five is $245.
Prompts you can watch every day
On all five engines
Wellows Basic $29
12
No five engine plan exists at this price anywhere else in the set.
Wellows Standard $97
43
Still nothing to compare it against. The market's five engine ladder starts at $245.
Wellows Growth $249
120
Peec Essential, agency $245
66
Wellows Scale $497
240
Peec Growth, agency $495
166
Above Scale, Peec Scale watches 433 prompts a day for $795, which is more than our largest published plan holds. At that size the conversation here is a custom one. One further plan in the set lists nine engines, Writesonic Agency Starter at $250, but publishes no prompt limit, so it cannot be sized on this basis.
Engines
All five, on every plan
Almost every competitor plan in this set ships one to four engines. The exceptions are Peec's three agency tiers at five, and one $250 agency plan that lists nine without publishing a prompt limit. Wellows never gates an engine behind a tier, so the $29 plan reads the same five the $497 plan does.
Projects
Never a line item
Five of the six vendors here ladder how many brands you can watch, starting at one on the entry plan. The sixth caps its agency plan at ten. Opening a project here costs nothing until you ask it a question.
The meter
One balance, not a cap
Everywhere else the limit is a prompt cap fixed to your tier and divided per project. Here it is a single pool. Push a launch hard this month, let a quiet retainer idle, and the plan does not change.
Before you start
The credit model is new. These are the questions it raises, answered with the arithmetic rather than around it.
Still have questions? Book a strategy call
What is a credit, and how many do I need?
One credit is one prompt, asked of one AI platform, on one day. Multiply your prompts by your engines by the number of days you report on, then by the number of projects, and that is your monthly draw.
The setup Wellows starts you on is 40 prompts across every engine, running daily, on one project. That is 6,000 credits a month, which Standard covers.
How many projects or domains can I track?
As many as you like, on every plan including the $29 one. Brands, regional sites, microsites and client accounts are all projects, and opening one costs nothing.
If projects are unlimited, what actually limits me?
The size of your credit pool. A project sitting there with nothing scheduled draws nothing. A project asking 40 prompts of five engines every day draws 6,000 a month. The work is what costs, not the container it sits in.
Which plan should I choose?
The smallest one whose pool covers your monthly draw. Because no feature is gated, there is no reason to buy a larger pool than your coverage needs, and no penalty for starting small.
The coverage calculator above does the arithmetic with your own numbers.
Which AI platforms does each plan support?
All of them, on all four plans. Engine coverage used to be a tier gate and it is not one any more. It is now a setting inside each project, because turning an engine off is a way to spend fewer credits rather than a downgrade you have to buy.
How does daily versus weekly reporting change what I pay?
Daily reruns your prompts about 30 times a month, weekly about 4.3, so weekly costs roughly a seventh of daily for the same prompts and engines. Two projects at 20 prompts across every engine draw 6,000 credits daily and 857 weekly.
Cadence is set per project, so a launch can run daily while an archive runs weekly.
What happens if I run out of credits mid-cycle?
You see it coming. Wellows projects your run-out date from your current coverage and shows it against the pool, so the moment a new project or a wider engine list would outrun the cycle, it says so before you commit to it.
From there you can move to a larger pool, top the current one up, or trim cadence on the projects that do not need daily.
Can I change plans, and what happens to my credits?
Yes. Upgrades apply straight away, so a bigger pool is available the moment you need it. Downgrades take effect at your next cycle, so you keep the pool you have already paid for until it ends.
Do all plans include a free trial?
All plans include a 7-day free trial.