Free tool · Brand narrative
A buyer asks ChatGPT about a brand and gets a story: what the brand is, what it is like, who beats it, and whether to buy. The free AI Brand Visibility report asks an AI engine six buyer questions about any brand, six times each, and writes that story out, with the objections, the rivals and the fixes. Show a client the paragraph buyers read before they ever reach the site.
How to run the report, step by step
Prefer to watch? This short video walks through the whole process, from entering a domain to opening your finished report. You need a domain, an email address and a few minutes.
Step 1 of 4
Enter the website, your email, the engine and the country
Type the brand’s domain (you can add up to five, separated by commas, and each gets its own report). Add your email, because the report link is sent there. Then pick one engine (ChatGPT, Perplexity, Gemini, Google AI Mode or Google AI Overviews) and the country the engine should be asked from. The tool reads the homepage, finds the brand name and shows you the six questions before anything runs. There is no account and no card.
Step 2 of 4
Add a name to the report (optional)
If you are running this for a client, click “Running this for a client? Put your name on it” and add your name or company name. It appears on the report as “Prepared by”.
Step 3 of 4
Run it and let it work
Click Run my free report. The engine answers each of the six questions six times, on one engine in one country inside one short window. Each answer is read and coded, the counts are calculated in code, and a validator rejects any figure that is not in the computed numbers. You can close the tab, because the report keeps running and the link is emailed to you. The page says to expect about four minutes and calls that an estimate, not a countdown.
Step 4 of 4
Open the report
When it is ready the report opens at its own link. The top of the page gives you the headline finding and three numbers, with buttons to export the data, copy the link or download the PDF. Reports are not indexed or listed, but anyone with the link can view the full report, so share it only with people you want to see it.
How to read the results
Every figure in the report is counted from the answers and from the brand’s own site. The example below is a real report on apple.com, run on ChatGPT in the United States on 2 November 2026. It is a snapshot of one engine on one day.
01 · The story it tells
The story it tells
The dominant account of the brand and how many answers tell it. Read this first, because it is the sentence buyers are reading.
05 · The qualities it assigns
The qualities it assigns
Every quality the engine assigns, counted for and against, and whether the brand’s own site claims it in those words.
08 · Who it offers instead
Who it offers instead
The rivals the engine names next to the brand, how often, and whether it calls them equal, cheaper or stronger.
09 · What it holds against you
What it holds against you
The objections the engine raises, counted, with the sources they trace to. An objection with no source named is carried by the engine itself, so there is no single page to correct.
10 · Your site against the answers
Your site against the answers
Which claims the brand publishes actually show up in answers, and which never do.
13 · The moves
The moves
A ranked list of actions, each tied to the answers it targets and a check for whether it worked.
What to do next
1Start the client conversation with the objection
Lead with the line the engine reaches for most and how often it reaches for it. In the example that is price, in 20 of 36 answers. A buyer’s first impression is already formed, and the client can see it in the engine’s own words.
2Hand the client the cheapest move first
The moves are ranked by cost. Start with the one-page fix at the top, then work down the list. Each move says which answers it targets and how to check that it worked.
3Run a second engine to compare
Each report covers one engine, so run the same brand on another to see whether the story holds. A story that differs between engines is a useful finding in its own right.
Where the full Wellows platform goes further
The report is one engine on one day, and answers on ChatGPT shift week to week. The Wellows platform tracks how the major AI engines describe a brand, shows the week the story changes, and shows which change moved it. Run the report to open the conversation, then use Wellows to keep watching.
Read the story your buyers are told
Run the free report on any brand. Then see what Wellows offers agencies.
Each report is an automated sample of one engine in one window, not an evaluation of the company.
