Top Content Marketing Statistics 2025: Latest Trends, Facts & Data

Content marketing isn’t standing still. Each year brings shifts in how teams create, distribute, and measure content, with 70% of marketers saying content creation is their top marketing priority (Semrush, 2025). If you’ve ever wondered where to find statistics on content marketing performance, this is the right place.

I’ve gathered the most up-to-date content marketing statistics for 2025 to help you get a clear picture of what’s changing and what still works in content marketing. Along with these insights, knowing the latest content marketing facts can really help you grasp how strategies are shifting.

Whether you’re planning campaigns, adjusting your budget, or just figuring out what to prioritize, the numbers speak for themselves—especially with content marketing generating 3x as many leads as paid advertising and costing 62% less (Trustar Marketing).

Let’s get into it. These statistics reveal patterns that align with broader digital transformation trends, where content marketing adapts to AI-driven consumer behaviors and search engine algorithm changes.

What Are Content Marketing Statistics 2024 -2025?

Many marketers have embraced AI tools for their content workflows. Here’s how AI adoption is influencing Key Content Marketing Stats results.

• 74% of marketers now use OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude AI tools in their roles, a significant increase from 21% in the previous year. Source: HubSpot State of AI report
• 90% of marketers reported using generative AI tools at work. (Source: A survey by the American Marketing Association in September 2024.)

• Around 48% of marketers use generative AI for tasks like market research, dataset discovery, and summarizing articles. (Source: HubSpot State of AI report)
• 88% of marketers now use AI tools daily, with 93% utilizing them to accelerate content creation. (Source: Allaboutai.com)
• 7% of marketers have integrated AI tools into their workflows, with nearly half using them multiple times a week. (Source: Artsmart AI in Marketing Statistics)
• Marketers mainly use AI for tasks like creating outlines (92%), generating content ideas and keyword research (88%), research support (80%), drafting basic content sections (73%), and writing full blog posts for human editing (52%). (Source: Flying Cat 2024)
• According to 85% of marketers, 58% plan to increase investments in generative AI tools in 2024. At the same time, 60% of AI-using marketers express concerns about issues like bias or brand voice misalignment, so there’s caution with the optimism. (Source: AI Insights from Hubspot’s 2024)

How are Content Marketing Statistics Gathered?

Most content marketing statistics are collected through surveys, platform analytics, and market research reports. Common sources include tools like Google Analytics, social media dashboards, and independent research studies.

To ensure accuracy, many verified statistics combine self-reported business data with third-party validation, giving a more reliable and complete picture of industry performance.

Content Strategy Production Improves Marketing Results

Throwing content out into the world and hoping it sticks isn’t a strategy, and most marketers know it. But the gap between knowing and doing can still be wide. These stats highlight where content teams are focusing their energy and where some are still catching up.

• 40% of B2B marketers have a documented content marketing strategy, while 33% have a strategy but don’t document it, and 27% have no strategy at all. (Source: Fliki.ai)
  
• Among the most successful B2B marketers, 64% have a documented content marketing strategy. (Source: alibaba.com)
• 67% of businesses already use AI for content marketing and SEO, with 78% expressing satisfaction with the results. (Source: SEMrush)

• 42% of companies have brand content initiative teams comprising one to three specialists, whereas 21% lack a dedicated content marketing person or team entirely. (Source SEOwind)
• 54% of B2B organizations have small content marketing teams with just two to five members. (Source: Typeface.ai)
• In 2019, 40% of marketers outsourced parts of their content marketing, but this figure dropped to 30% in 2020. (Source: Exploding Topics)
• 61% of content marketers selected ‘brainstorming content concepts’ as the top way they plan to use AI in 2024. (Source: Studio ID)
• 86% of marketers reported that AI saved them over an hour each day in coming up with creative ideas for content. (Source: Typeface.ai)

How to Use Content Marketing Statistics for Strategy?

Marketers use content marketing statistics to identify emerging trends, benchmark performance against industry standards, and prioritize formats that deliver results. By analyzing data, teams can spot which channels or content types generate the most engagement and ROI.

For example, if statistics show that short-form video drives higher conversions, a brand can shift resources toward creating platform-optimized video content.

Similarly, benchmarks on blogging, email, or SEO—especially when supported by an AI search visibility platform for freelancers can help refine strategy, allocate budgets effectively, and ensure efforts are focused on what works best.

Lock the plan into execution by running each draft through a blog post creation checklist before publish.

Content Distribution Channels Determine Marketing Success

Creating content is only half the job, but getting it in front of the right audience is where the real challenge begins. How and where marketers are distributing content in 2025 reveals a lot about what’s working across different channels.

Content Marketing Facts and Figures

• 89% of marketers distribute content through LinkedIn, Instagram, TikTok, and YouTube organic social media platforms. (Source: Semrush, State of Content Marketing 2024)
• 72% of marketers say their content performs best on owned channels (blogs, newsletters) rather than third-party platforms. (Source: Siege Media, 2025 Report)

• 48% of all branded content published in 2025 is short-form video. (Source: Zebracat.ai)
• 69% of companies post videos on Google’s YouTube, Microsoft’s LinkedIn, and Meta’s Instagram platforms. (Source: Wistia State of Video Marketing 2024)
• 73% of B2B companies report consistent monthly content output across at least three channels, such as blogs, email, YouTube, and LinkedIn. (Source: Zebracat.ai)
• Marketers experience conversion rates up to 2x higher on LinkedIn compared to other social platforms. (Source:poweredbysearch.com )

Content Marketing ROI Exceeds Traditional Advertising

Content isn’t just about engagement but about outcomes. Whether it’s leads, traffic, or revenue, the numbers show that content marketing continues to punch above its weight in terms of cost-efficiency and impact.

• 68% of businesses say using AI in content marketing has led to a higher return on investment. (source: DemandSage)

• • 89% of marketers say strategic content planning has helped them generate demand or leads. (Source: Content Marketing Institute, B2B Report 2024)
  • 74% report that it helps nurture and convert leads over time. (Source: Content Marketing Institute, B2B Report 2024)
  • Content-driven marketing generates 3x as many leads as paid advertising, and costs 62% less. (Source: Trustar Marketing)
  • Businesses that maintain a blog see 126% more lead growth than those that don’t. (Source: HubSpot)
  • 60% of marketers say consistent content production helps them build brand authority, which improves conversion rates over time. (Source: Semrush 2024 Report)
  • Brands that update old content regularly see a 111% increase in traffic compared to those that don’t.

How Can Content Marketing Statistics Improve ROI?

Content marketing statistics help improve ROI by providing evidence-based insights into what’s working and what isn’t. By tracking performance data across channels, formats, and campaigns, marketers can identify ineffective tactics to cut, while investing more in high-performing content.

For example, if data shows blog posts with visuals outperform text-only articles, budgets can shift toward richer media. This alignment between resources, proven tactics, and audience behavior ensures that spend directly supports measurable growth, from lead generation to conversions.

Content Marketing Careers Expand with AI Skills

Content roles aren’t just growing—they’re diversifying. As brands produce more, the demand for writers, strategists, editors, video specialists, and marketing freelancers is rising across full-time, freelance, and contract roles.

Here’s what the job market looks like in 2025:

• • 82% of marketing departments have at least one dedicated content marketing role, up from 70% in 2022. (Source: Content Marketing Institute, Career Outlook 2024). This shift aligns with content marketing statistics 2022, which highlighted the growing importance of content teams within organizations.

• • The role of “Content Marketing Manager” saw a 23% increase in job postings from 2023 to 2024 on LinkedIn.

• Nearly half (48%) of content marketers list mastering new technologies, including AI, as their top upskilling goal for 2024. (source: Content Marketing Institute)

• 47% of content marketers say their job responsibilities now include AI prompt writing or managing AI tools. (Source: Semrush State of Content Marketing 2024)
• The two most common job titles in content marketing are: Content Marketing Manager (50%) and Content Marketing Specialist (26%). (source: proprietary research 2024 by Semrush)
• Content marketers in the U.S. earn an average salary of $112,000 per year. (source: Content Marketing Institute)
• Only 16% of marketers are concerned about AI replacing their roles. (source: HubSpot)

SEO Organic Search Generates Quality Traffic

Search isn’t just a traffic source, it’s a foundation for sustainable growth. Ranking well means more visibility, more leads, and better long-term ROI without relying on ad spend.

Let’s look at how SEO and content marketing stats are changing organic content outcomes in 2025.

Authoritative Content Marketing Statistics

• 68% of online experiences start with a search engine. (Source: Brightedge)
• 96% of global traffic originates from Google Search, Google Images, and Google Maps. (Source: Ahrefs)
• SEO drives over 1,000% more traffic than organic social media. (Source: Ahrefs)
• 60% of marketers identify inbound strategies, including SEO and blog content, as their highest quality source of leads. (Source: Ahrefs)
  
• 83% of marketers believe AI will have a positive effect on their SEO efforts. (Source: Conductor)

• SEO leads have a 6% close rate, compared to 1.7% for outbound leads. (Source: Ahrefs)
• The average top-ranking result on Google has a click-through rate (CTR) of 28%, with positions two and three at 5.82% and 3.11%, respectively. (Source: Ahrefs)
• Moving from position 2 to position 1 can result in a 50% increase in organic traffic. (Source: Semrush)
• The URL in the #1 spot of search engine results pages (SERPs) has an average CTR of 6%, while the page in position #10 has a CTR of only 2.6%. (Source: Semrush)
• 76% of businesses have had their AI-generated content rank at least once in search engines. (Source: Semrush)
• With AI Overviews and PAA gaining real estate on SERPs, the CTR for first-position results dropped from 7.3% to 2.6% between March 2024 and March 2025 (Source: Search Atlas)

Blogging Statistics Reveal Long-Form Content Success

Blogging remains a foundation for inbound marketing. The more you blog, the more momentum you build. These stats show it’s far from outdated.

• The average blog post is about 1,427 words long—a 77% increase since 2014. (Source: Orbit Media)
• It now takes 3 hours and 51 minutes to write a robust blog post, up 60% over the last decade. (Source: Orbit Media Survey 2023)
• Blogs that take 6+ hours to create tend to perform significantly better. (Source: Content Marketing Institute)

• Only 3% of bloggers consistently publish ultra long-form content (3,000+ words), yet 53% of those report “strong results.” (Source: Orbit Media)
• Spending 6+ hours on a single post significantly increases the chances of earning strong returns—20% of these longer-form posts outperform faster builds. (Source: Orbit Media)

B2B Content Marketing Statistics Show Customer Retention

B2B content marketing stats in 2025 are less about churning out whitepapers and more about precision targeting, nurturing, and aligning content with actual buyer journeys. The data shows that B2B teams are leaning into content that builds trust and supports long-term sales cycles.

What the Stats Say

• 78% of B2B marketers say content marketing helps improve customer retention and loyalty. (Source: Demand Metric)
• 62% of B2B marketers report that gated content like whitepapers and case studies is their highest-converting format. (Source: Semrush, 2024)
• Among B2B marketers using generative AI, 51% report a reduction in repetitive tasks. Additionally, 45% have observed more streamlined workflows, 42% note better content optimization, and 38% say it has enhanced their creativity. (Source: Content Marketing Institute)
• AI adoption among B2B organizations is projected to rise from 62% in 2023 to 81.5% in 2024, with forecasts indicating it will reach 90.1% by 2025. (Source: Siege Media, 2025)

➡️Most of these Semrush and industry-reported statistics reflect global trends, though U.S. adoption rates are often similar given the scale of American B2B markets.

• 68% of businesses report a higher ROI on content marketing and SEO efforts thanks to AI integration. Source: Semrush)
• 70% of B2B marketers believe SEO brings in more qualified leads than PPC in long-term sales cycles. (Source: Siege Media, 2025)
• 58% of B2B marketers reported increased sales and revenue in 2023 thanks to content marketing. (Source: Semrush)

B2C Content Marketing Stats Highlight Video Growth

B2C marketers know one thing for sure, and that is good content still works. Whether it’s short videos, blog posts, or a smart email, content is how brands stay connected with their audience and get results. As consumer habits shift, so do the tactics.

Here’s a look at the latest B2C content marketing statistics showing what’s working right now.

• Only 37% of B2C marketers have a documented strategy. (source: Content Marketing Institute)
• 45% of B2C marketers plan to increase their content marketing budget in the coming year. Source: Content Marketing Institute
  
• On average, B2C companies allocate 26% of their total marketing budget to content marketing. Source: Content Marketing Institute
  
• 83% of B2C marketers create short articles or posts, typically under 900 words. Source: Content Marketing Institute
  
• 61% of content marketers have utilized video content in their strategies. Source: Content Marketing Institute
  
• 75% of B2C marketers use email marketing as their top content strategy implementation. (Source: Content Marketing Institute)
  

• Content marketing generates over 3 times as many leads as outbound marketing and costs 62% less. Source: Ahrefs
  
• 52% of B2C marketers rate their content marketing efforts as ‘moderately successful’. Source: Content Marketing Institute

Video Content Statistics Confirm Engagement Dominance

Video continues to dominate as the most powerful and engaging content format, consistently topping the charts in both creation and performance. Whether you’re a B2B or B2C brand, integrating video into your strategy is no longer optional; it’s essential.

• 78% of marketers plan to increase video content production in 2024. (source: Wistia)
• 70% of Instagram users are likely to follow brands that are mentioned in Instagram Stories. (Source: SocialPilot – 2024)
• 62% of consumers discover new brands or products by watching video content like demos, reviews, unboxings, or FAQs. (Source: HubSpot – 2024)
• 70% of viewers have bought a product or service after encountering a brand on YouTube. (Source: DashApp – 2025)
• 91% of marketers already use video as part of their content strategy. (source: Wyzowl)

• 68% of marketers who didn’t use video in 2023 intend to adopt it this year. (source: Wyzowl)
• 31% use it to create short-form videos, and 18% use it for long-form. (source: Semrush statistics 2025)
• 52% of businesses plan to experiment with AI-powered video generators in 2024; 53% are also exploring AI image tools. (source: Semrush)
• 56% of TikTok-focused marketers are increasing their video budgets. (source: HubSpot)
• 90% of video marketers say video content improves brand awareness. (source: Wyzowl)
• 39% of marketers created video testimonials in 2023 to build trust and credibility. (source: Wyzowl)
• 34% of marketers use social media videos as a core part of their content strategy. (source: Wyzowl)

Podcast Audio Content Statistics Show Listener Growth

Podcasts have firmly planted themselves in the marketing mix. Whether your audience commutes, works out, or multitasks, audio content offers a strong way to connect. Here’s what matters:

• Podcast listenership is on the rise, reaching over 450 million global listeners in 2023, with projections estimating growth to 619 million by 2026. (source: Siege Media.com)
• 61% of Gen Z consumers say they’ve visited a brand’s website after hearing a podcast ad. (Source: Edison Research)

• Together, Spotify, iHeartRadio, and Apple Podcasts make up 77.4% of the podcast listening audience in the U.S. (Source: Backlinko)
• 91% of marketers say they plan to either maintain or boost their investment in podcasts and audio content in 2025. (Source: HubSpot State of Marketing Report, 2025)
• 73% of listeners say they’re open to audio ads on streaming platforms—so long as the tone aligns with what they’re doing at the moment. (Source: Spotify, 2025)

AI Content Marketing Challenges Impact Implementation

As AI tools become more common in marketing workflows, they bring new challenges, especially around strategy, creativity, and brand consistency.

• 70% of marketers report facing technical hurdles, like integration issues, compatibility conflicts, and steep learning curves when implementing AI marketing tools. (Source: Martech)
• 16% of marketers say generating fresh content ideas remains a significant challenge. (Source: HubSpot)
• Although 85% of marketers use AI writing tools, 43% worry it may hamper creativity, fearing generic or overused ideas. (Source: HubSpot)
• 31% of marketers admit they’re still unclear on how to effectively use AI in their content strategies. (Source: Semrush)

• 42% of businesses are concerned that AI-generated content lacks originality, and 36% struggle to maintain a consistent brand voice. (Source: Semrush statistics 2025)
• 60% of marketers who use generative AI worry it could negatively affect their brand’s reputation. (Source: HubSpot)
• This concern is growing as awareness increases around AI poisoning and malicious manipulation risks that can distort messaging, introduce misinformation, or damage trust when AI is used without proper safeguards.
• 84% of B2B marketers find it difficult to gather and measure content performance data across different platforms. (Source: Content Marketing Institute)

FAQs

Final Thoughts

Marketing performance metrics aren’t just numbers—they’re signals. They show us where attention is shifting, which formats deliver, and how AI is changing the way we work. As a content strategist or marketer, your edge lies in interpreting this data to make smarter, faster decisions. Whether it’s video, SEO, or long-form blogs, the research findings reveal what drives real impact in 2025.

And while AI is accelerating output, human insight still leads the way. Use these industry data points not just to benchmark, but to build. The future of content belongs to those who act on what the numbers are saying.